• Design and oversee all aspects of our digital marketing department includingour marketing database, email, and display advertising campaigns.• Develop and monitor campaign budgets based on KPI’s, ROI, etc.• Plan and manage our social media, Google, and Youtube platforms.• Prepare accurate reports on our marketing campaign’s overall performance.• Coordinate with advertising agency experts to implement new testing, exectueoptimizations, & improve marketing results.• Evaluate important metrics that affect our website traffic, service quotas,and target audience.• Manage and work closely with team to brainstorm innovative growthstrategies, campaign initatives, and new concepts.• Identify the latest trends and technologies affecting our industry and targetmarket in LATAM.

• Shaped the user experience closely with the web and marketing teamsby developing campaign initiatives, concepts and asset creation to support campaign goals, tactical products, and the consumer journey.• Produced display banners, paid social media and online video traffic workbooks including linked URLs with tracking tags and the creative display rotation by site and placement.• Responsible for delivering finalized workbooks to the Media Agency within the established timelines for campaign execution.• Created tracking codes with Campaign Naming Convention tool and ensured all codes were accurately flowing into Adobe Analytics Web reporting platform. • Responsible for briefing the Creative Services and Social Media teams on all campaign goals and ensure that all creative materials are delivered to the teams on time and according to spec.• Audited Dynamic creative platforms and campaigns to ensure pricing and display banners are accurate on market.• Developed strong creative copy for consumer-facing native and paid search advertisements.

• Manage client needs, develop strategies, create reports and execute optimizations across various digital channels by working directly with our Strategy, SEM, & Social teams to improve key performance metrics and drive revenue.• Contact clients on a regular basis including in-depth weekly or monthly calls to review performance for Display Advertising, Social Media, and Paid Search/SEO campaigns and awareness. • Create and provide analytical reports for each channel that emphasize conversions that lead to revenue and highlights website traffic engagement on a weekly basis for a large book of clients.• Responsible for the direct digital account management function for Universal Studios Hollywood and YMCA by maintaining account profitability.• Responsible for recommending new optimizations and marketing strategies on a monthly standpoint for key accounts in order to stay up to date on the latest trends for website engagement.• Execute and optimize various a/b testing campaigns through the Display advertising and Social channels for specific offers and/or specific target markets.• Manage annual budgets and allocate for campaign spend per digital channels.• Work directly with creative teams on design templates, logos and objectives of digital media assets.• Gained experience and insight on Google Analytics, Adobe Analytics, DoubleClick, and Adwords. • Proficient in latest trends in the hotel marketing industry.

• Responsible for delivering email marketing campaigns, products, newsletters, event materials, etc. • Created email templates and delivered email campaigns to specific target markets in order to drive users to the website and increase email sign-ups using the Mailchimp CRM tool. • Prepared and managed timelines for marketing projects, calendars, & events by being the main point of contact for clients. • Prepared and provided email and website performance reports to clients on a monthly basis using Mailchimp and Google Analytics.• Worked with editorial and marketing team to drive SEO and Social content creation for effective strategies and company website engagement. • Responsible for branding metrics by providing the vision, mission, goals and strategies through various online platforms for brand awareness for a start-up culture.

• Gained insight over the blend and impact of marketing and operations.• Assisted in event management by properly delegating and executing tasks to successfully set up for event go-live.• Assisted in strategizing initiatives to launching marketing campaigns on social platforms & brand awareness events to meet execution on actual event date.• Took a role as the right hand for the Marketing manager by assisting in event promotion, event set ups, managing guest lists, and ticket sales for successful event launches. • Managed a profit and loss statement through sales and website analytic platforms once events ended for Marketing manager to determine the results of event go-lives.

• Managed social media platforms and brand reputation through Facebook, IG, Twitter. • Generated, edited, published and shared daily content, blogs, press releases to build brand awareness for the start-up period of the company. • Optimized brand awareness tactics within several digital platforms to increase recognition and drive consumers to company’s website. • Set up and optimized company pages within each platform to increase the visibility of company’s social content. • Assisted in product development and content creation for initial brand launch.• Lead an Influencer brand program to promote engagement by designing and creating press release boxes that Influencers would promote on their platforms for brand awareness.• Continuously searching for and collaborating with new influencers. Identifying which influencers are trending and analyzing which influencers are a good fit for our brand• Worked closely with the marketing and design team on product initiatives, concepts, and asset creation to support campaign goals, product sales, and customer satisfaction.

Accounting Assistant• Critiqued the company’s depreciated fixed assets/product inventory and book keeping• Obtained analytical/excell skills and operated workflow reports to improve profit costs • Worked alongside various teams in order to maintain product inventory and sales by using the Oracle NetSuite platform.Marketing Intern• Observed CEO as my mentor to retain a new perspective on the business sales and the marketing field.• Gathered data and assisted in product development, buying, and visuals for new cosmetic products being prepared for the new launch.• Worked alongside with the executive team to create the Pretty Vulgar brand standards and guidelines.• Assisted in initial concept ideas through the execution stage that lead Blinc Inc. land a partnership with Sephora within the first year to launch the new Pretty Vulgar cosmetic brand.