Barbara Ryan Email & Phone Number

Adelaide, Sa, Au

Australia

Sydney, New South Wales, Australia

• Responsible for developing GTM strategy for APJC to support awareness of payment solutions and products.• Drive awareness, preference, demand and growth for Cisco and Cisco Capital by managing Cisco Capital APJC field marketing operations with tight alignment to Cisco Capital APJC regional sales and APJC Cisco Growth Marketing teams.• Focusing on developing brand strategy by creating compeling content to support buying and customers journeys.• Work closely with sales teams across… Show more • Responsible for developing GTM strategy for APJC to support awareness of payment solutions and products.• Drive awareness, preference, demand and growth for Cisco and Cisco Capital by managing Cisco Capital APJC field marketing operations with tight alignment to Cisco Capital APJC regional sales and APJC Cisco Growth Marketing teams.• Focusing on developing brand strategy by creating compeling content to support buying and customers journeys.• Work closely with sales teams across the business to ensure training and appropriate messaging on payment solutions to drive maximum impact.• Managing Cisco Capital newsletter from creation to sending and reporting through Eloqua (Marketing Automation).• Lead the main event integrations with Cisco (i.e. Cisco Live).• Proactively seeking engagement and integration opportunities between cross-functional teams – supporting them with strategies and tools.• Own the Cisco Capital APJC Marketing plan, driving demand and strategy and maximum impact in the APJC region working closely with the Cisco Capital Global Marketing and Communications team to ensure consistency.• Seek engagement and campaign integration opportunities in the cybersecurity space and support the teams with strategic enablement tools.• Creation of compelling content to drive integrations into Cisco digital campaigns across social and email, Always-On Journeys and communications across customer, partner, distributor, industry, and segments.• Support the APJC Cisco Capital Leadership team with strategic communications.• Working within cross-functional teams (Sales, Customer Success, Product and Marketing) to drive leads with marketing initiatives.• Measure and analyse reports in Salesforce.• Creating and driving content for digital campaigns to drive leads and growth to the business. Show less

Sydney, New South Wales, Australia

• In conjunction with Product, Sales & Marketing, lead the definition of the marketing strategy for Morningstar’s software products for financial advisers.• Partner with the core marketing team to execute the marketing strategy and acquisition campaigns, including supporting the optimisation of multi-channel marketing campaigns that drive product adoption & retention amongst the identified target audience.• Create, design and report on acquisition campaigns through Marketing Automation… Show more • In conjunction with Product, Sales & Marketing, lead the definition of the marketing strategy for Morningstar’s software products for financial advisers.• Partner with the core marketing team to execute the marketing strategy and acquisition campaigns, including supporting the optimisation of multi-channel marketing campaigns that drive product adoption & retention amongst the identified target audience.• Create, design and report on acquisition campaigns through Marketing Automation tools (Eloqua)• Identify and lead the writing/creation of differentiated thought-leadership materials that support the marketing strategy and marketing campaigns.• Partner with our client-facing teams to test positioning and messaging and identify opportunities to refine them before going to market.• Develop and refine sales enablement and client-facing assets to clearly outline the value proposition and benefits of Morningstar’s offerings to potential clients.• Measure, analyse, and report on the success of product marketing programs periodically as required with key stakeholders to identify opportunities to continuously improve our outcomes relative to our goals.• Interact with clients in the development of testimonials and other materials to support integrated campaigns for our products.• Champion in the product marketing discipline across the Australian business and identifying opportunities to improve Morningstar’s marketing capability, as it relates to reaching financial advisers.• Owning the segmentation, user & buyer personas, positioning and compelling messaging for Morningstar’s financial planning software platform, AdviserLogic, and related adviser-facing products. Show less

Sydney, New South Wales, Australia

• Develop strategies, content and journey for campaigns (end-to-end) to generate leads to the business through marketing automation (Salesforce Marketing Cloud)•Develop local product strategies for all key products, involving extensive product research to understand competitor activity, strategies and emerging market trends locally and globally.• Work with stakeholders to identify stories, case studies, emerging topics and issues to convert these into content.• Work collaboratively… Show more • Develop strategies, content and journey for campaigns (end-to-end) to generate leads to the business through marketing automation (Salesforce Marketing Cloud)•Develop local product strategies for all key products, involving extensive product research to understand competitor activity, strategies and emerging market trends locally and globally.• Work with stakeholders to identify stories, case studies, emerging topics and issues to convert these into content.• Work collaboratively with the communication team to ensure high-quality content.• Understand segment strategies & CVPs and convert these into a product vision to ensure that the organisation is exceeding customer expectations.• Ensure financial management is controlled - budget costs and revenues.• Assist Cost Management in developing and maintaining regional productprofitability models designed to ensure the delivery and maintenance of cost-effective processes/ products.•Responsibility for bottom-line results and expenditure of marketing budgets including fine-tuning scarce marketing dollars by careful campaign planning and monitoring via specific database tools.• Product manage each product focussing on wholesale pricing, communications and sales support, market research and customer satisfaction.• Protect and build existing revenue streams, retain competitive advantage and focus on customer needs, take ownership of profit and loss outcomes and drive costs out.• Overview & obtain a thorough understanding of data compiled within Product Management, Marketing & other departments as to dynamics of product portfolio (eg. portfolio performance relative to plan & competitors, sales volumes, profitability, market share etc).• Project champion, from a product perspective, delivery of a major system and other projects affecting the global platform• Ensure necessary influence is used to shape project outcomes in favour of the business or at least reflect specific. Show less

Sydney, Australia

• Delivery of email communication campaigns supported by various departments of the business using Salesforce Marketing Cloud.• Developing new email templates with the engagement of stakeholders.• Support various digital campaigns within business needs.• Budget and time saving by managing the end-to-end process of the digital campaigns internally (in-house capability).• Delivery of current Platform digital campaigns supporting senior business leaders as well as teams across the… Show more • Delivery of email communication campaigns supported by various departments of the business using Salesforce Marketing Cloud.• Developing new email templates with the engagement of stakeholders.• Support various digital campaigns within business needs.• Budget and time saving by managing the end-to-end process of the digital campaigns internally (in-house capability).• Delivery of current Platform digital campaigns supporting senior business leaders as well as teams across the business – a landing page and eDM strategy stream.• Delivery of new campaign (newsletter) from design to implementation to the Asset Management team.• Strong stakeholder management skills (internal and external) including all parts of the business such as Advice, Asset Management, Retirement and Investment solutions – strong exposure to all parts of the business. Show less

North Sydney, New South Wales, Australia

• Working effectively with stakeholders across a variety of brands and companies to deliver marketing activities to their specifications;• The development and distribution of EDM, newsletters and traditional direct marketing; • Overseeing the production of artwork, including developing briefs for designers and marketing agencies, sourcing imagery, proofing and providing detailed feedback;• Rolling out templated marketing collateral into various brands and tweaking as required;… Show more • Working effectively with stakeholders across a variety of brands and companies to deliver marketing activities to their specifications;• The development and distribution of EDM, newsletters and traditional direct marketing; • Overseeing the production of artwork, including developing briefs for designers and marketing agencies, sourcing imagery, proofing and providing detailed feedback;• Rolling out templated marketing collateral into various brands and tweaking as required; • Building and maintaining our various social media accounts; • Update and maintain the company websites including blog posting; • Assist the Group Marketing Manager on delivering larger Marketing Projects such as website and rebranding; • Organising the print and production of branded items such as brochures, stationery and merchandise; • Produce clear and concise written communications, such as blogs, website copy, flyers and brochures; • Work with stakeholders to plan and manage events and conferences as required; • Contribute to the monthly reporting on the successes of online and offline marketing activities; • Responsible for Acquisition and Retention Campaigns - Marketo integrating with Salesforce. Show less

Balmain, New South Wales, Australia

• Reporting directly to General Manager and Principal• Responsible for designing collateral material• Responsible to create consisntency within the brand on the market• Implementing consitency internally• Responsible for social medias, including website• Supporting property management with copyrwriting and uploading properties on websites• Assisting sales team with promotional material and support• Responsible for retargeting campaign• Ensuring sales team have… Show more • Reporting directly to General Manager and Principal• Responsible for designing collateral material• Responsible to create consisntency within the brand on the market• Implementing consitency internally• Responsible for social medias, including website• Supporting property management with copyrwriting and uploading properties on websites• Assisting sales team with promotional material and support• Responsible for retargeting campaign• Ensuring sales team have support material• Responsible to design and send email marketing every week with properties for sale and sold• Design of monthly newsletter Show less

São Paulo, São Paulo, Brazil

• Reporting directly to the Marketing Manager• Working closely with the editorial department to understand each individual client (the author), in order to create an individual and unique marketing campaign• Organising targeted public relations events in order to promote the author in person• Briefed the sales team on each product, from a business to business and business to customer perspective• Travelled around Brazil to help book retailers gain exposure through our products… Show more • Reporting directly to the Marketing Manager• Working closely with the editorial department to understand each individual client (the author), in order to create an individual and unique marketing campaign• Organising targeted public relations events in order to promote the author in person• Briefed the sales team on each product, from a business to business and business to customer perspective• Travelled around Brazil to help book retailers gain exposure through our products based on socio-economic data of their customers• Powerpoint presentations to the sales department in order to help them understand how to promote the book• Assist the sales team for major account or large deal closing and ensuring we were always ahead of competitors• Individual campaign budgeting based on product• Coordinating co-promotions with other brands i.e. A book that comes out in the cinemas, selling 2 x Movie tickets with each printed purchase• Sharing best practice with Sales Team and creating campaigns in order to solve issues Show less

São Paulo, São Paulo, Brazil

• Reporting to the Product Manager, Optometry• Public relations campaigning for the elderly to create awareness about lesser-know diseases• Liaise with advertisement agency, creating campaigns and ensuring visual aids and brand awareness aligned with the company’s vision• Support sales team by briefing them on our product and business development angles - including ensuring BDMs understood how to create value for doctors and justify costs as well as increase their pipeline and know… Show more • Reporting to the Product Manager, Optometry• Public relations campaigning for the elderly to create awareness about lesser-know diseases• Liaise with advertisement agency, creating campaigns and ensuring visual aids and brand awareness aligned with the company’s vision• Support sales team by briefing them on our product and business development angles - including ensuring BDMs understood how to create value for doctors and justify costs as well as increase their pipeline and know ! who to target, increasing sales results between 40-50% per month.• Creative briefs to ensure PR campaign is achieving results• Managing CRM system such as Salesforce• Experience using Survey Monkey Show less

Social Media Marketing Essentials

Bachelor Of Marketing/ Advertisement, Marketing

Communication / Marketing