Bárbara Zanella Email & Phone Number

Porto Alegre, Rio Grande Do Sul, Brazil

As a Growth Product Manager at Rocket.Chat, I lead user growth initiatives leveraging the product to expand our user base and convert free users to paid subscribers. I closely collaborate with marketing, sales, and customer support teams for a product-led approach. My role involves optimizing the onboarding experience, enhancing product features for growth, and developing freemium to premium conversion strategies to boost user acquisition, engagement, and retention through strategic innovation… Show more As a Growth Product Manager at Rocket.Chat, I lead user growth initiatives leveraging the product to expand our user base and convert free users to paid subscribers. I closely collaborate with marketing, sales, and customer support teams for a product-led approach. My role involves optimizing the onboarding experience, enhancing product features for growth, and developing freemium to premium conversion strategies to boost user acquisition, engagement, and retention through strategic innovation and data-driven insights. 🚀 Show less

Remote

Our mission as Rocketeers is to empower people to connect and collaborate more effectively. 🚀As a Product Manager at Rocket.Chat, it is my job to provide a flexible ecosystem to build and distribute high-quality integrations that will enhance the performance and security of collaborative teams. Aiming to deliver an end-to-end experience, our team works daily to promote the engagement of app developers in our platform, taking care of each step of the process, from the app creation toolkit… Show more Our mission as Rocketeers is to empower people to connect and collaborate more effectively. 🚀As a Product Manager at Rocket.Chat, it is my job to provide a flexible ecosystem to build and distribute high-quality integrations that will enhance the performance and security of collaborative teams. Aiming to deliver an end-to-end experience, our team works daily to promote the engagement of app developers in our platform, taking care of each step of the process, from the app creation toolkit to its publication and sale on our marketplace.Main achievements:- Expanded the portfolio of marketplace applications by ⅓, incorporating integrations such as ChatGPT, Google Suite, Zapier, and Microsoft Teams, enhancing overall functionality and user engagement.- Boosted the installation rate of marketplace apps by implementing a strategy to enhance visibility across all system users, significantly increasing user adoption rates.- Directed the execution of new integrations, establishing Enterprise partnerships with notable companies, including Bluescape, Collaboard, and Nuiteq, which diversified and strengthened our service offerings.- Developed a comprehensive, multidisciplinary review process for third-party integrations that involved collaboration between security, quality assurance, engineering, and design teams, ensuring high integration quality and security standards.- Spearheaded a content renewal initiative for all applications developed by Rocket.Chat, improving content relevance and user interaction.- Led a strategic project to augment the capabilities of the app creation engine, facilitating enhanced app development and customization.- Provided mentorship to Google Summer of Code (GSoC) contributors, guiding the development of new integrations for the Rocket.Chat marketplace, fostering innovation and community involvement. Show less

São Paulo, Brazil

As a product manager at Signa, I was responsible for managing end-to-end product development in multiple concurrent projects; I oversaw the launch of a two-persona mobile/web app product, including the complete redesign of the original system.

Porto Alegre, Rio Grande Do Sul

As a product owner, I was responsible for conducting product discovery dynamics, analyzing data and user test results, creating quarterly roadmaps and defining release plans with stakeholders, prioritizing backlog tasks, and conducting scrum ceremonies, such as sprint reviews and plannings.

Porto Alegre

Responsible for preparing moderated and unmoderated usability tests, defining successful user experience metrics, creating user flows and user journeys, refining technical requirements, and prototyping new solutions.

Porto Alegre E Região, Brasil

Responsible for developing instructional design materials, conducting exploratory interviews with stakeholders, and delivering accessible user-friendly resources for healthcare professionals.

Porto Alegre E Região, Brasil

Responsible for developing sales handbooks and customer service instructional materials for drugstore employees.

Bachelor'S Degree, Graphic Design

Bachelor'S Degree, Product Design