Barbara Singer Email & Phone Number

My qualifications include deep experience developing and driving compelling sales and marketing initiatives that propel brand affinity and product awareness via unique blend of media research acumen, strategic planning, and creative vision. With years of expertise in synthesizing complex information into data-driven insights, I have developed as an influential industry thought-leader and presenter, passionately contributing to numerous ground-breaking, industry-changing projects.Spanning a solid career working with diverse clientele, I have excelled as an active listener and creative collaborator to identify areas of opportunity for successful brand and marketing growth. Through steady leadership with high-level business acumen, dependability, and ethical integrity, I unite cross-functional teams via shared insight and innovation while thriving as an excellent communicator and team player skilled at engaging with C-level audiences, building consensus, and earning stakeholder trust.Additionally, I have:►Driven brand awareness and product adoption with winning blend of marketing research, CRM, web / digital, influencer marketing, etc. Designed industry-leading cross platform advertiser effectiveness studies. ►Generated deep understanding of brand fandom to create strong industry buzz by designing and launching best-practice standards for lucrative ROI and target segmentation growth.► Demonstrated action-oriented approach to swiftly execute strategic plans, promoting creative excellence by setting a clear path of direction and vision that energizes and inspires teams.►Promoted and created opportunities of professional growth and collaboration resulting in positive and impactful results. Hands-on leader able to skillfully coach and mentor from place of experience and perspective.►Oversaw development of effective research-driven sales insights to drive multimedia sales revenues and provide strategies to aid advertisers and agencies in harnessing the power of ESPN brand. ►Measured value of advertiser programs across platforms, collaboratively sharing research and scientific method studies to produce creative industry-leading client solutions. ►Drove innovative and effective use of marketing and media information to build brands for Kraft Foods. Guided digital ROI measurement approach and led variety of teams in developing global best practices and training.