Online marketing, advertising and social media strategic planning for publishers, retailers and non-profits. I know what works and, perhaps more importantly, what doesn't work online. Companies who consult with me develop a strategic plan to implement and achieve workable online marketing goals.

As Director of the Marketing, Sales and Internet Division at Franciscan Media, formerly St. Anthony Messenger Press, my goals were developing and implementing sound current and future marketing, sales and digital strategies for this established and trusted religious media company. Worked on a seven member Management Team that reported directly to the CEO and COO that led company budget, employee efforts and strategic direction for Franciscan Media.Directed a division of thirty… Show more As Director of the Marketing, Sales and Internet Division at Franciscan Media, formerly St. Anthony Messenger Press, my goals were developing and implementing sound current and future marketing, sales and digital strategies for this established and trusted religious media company. Worked on a seven member Management Team that reported directly to the CEO and COO that led company budget, employee efforts and strategic direction for Franciscan Media.Directed a division of thirty employees responsible for a yearly budget of $6 million. Launched company's first efforts for direct trade and consumer sales management to traditional and new sales channels. Implemented and led a company name brand change, directed new efforts in online advertising, launched company's first blog and various social media channels. Worked extensively with content managers to determine print and digital media products such as books, magazines, newsletters, video, audio and live streaming video web sites. Implemented and led a new collaborative cross department team to package, price and launch each of these new products.Directed web development and worked with content editors for six websites including the development and launch of the online sales catalog. Show less

Marketing along with promotional planning and implementation for the Franciscans.

Aggressively built, launched and sold with Adult Education publishing team a successful GED software program along with ground-breaking literacy products. One of a few marketing managers to establish Thomson's online presence for product information and sales.