Sara Barbi
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Sara Barbi Email & Phone Number

Brand Media Senior Specialist at Fossil Group, Inc
Location: Milan, Lombardy, Italy 9 work roles 6 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Fossil Group, Inc
Role
Brand Media Senior Specialist
Location
Milan, Lombardy, Italy
Company size
5313 employees

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Sara Barbi is listed as Brand Media Senior Specialist at Fossil Group, Inc, a with 5313 employees, based in Milan, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Sara Barbi.

Sara Barbi previously worked as Global Paid Media Specialist at Fossil Group, Inc. and EMEA Brand media specialist at Fossil Group, Inc.. Sara Barbi holds Communication For Brand, Media And Other Organizations, 110 E Lode from Università Cattolica Del Sacro Cuore.

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Fossil Group, Inc

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Profile bio

About Sara Barbi

I am passionate about Marketing, Media, and Experiential Marketing with over 5 years of experience in international companies and agencies.My passion for Experiential Marketing has driven me to explore and create unique and immersive experiences over the years, which I consider essential for brand marketing strategies. I write about these topics on LinkedIn, on my Blog, and in my Newsletter (www.sarabarbi.it), where I share news, ideas, and insights with a community of over 1,500 professionals.Currently, I hold the role of Global Paid Media Specialist & Partnership at Fossil Group, where I develop global media and experiential marketing strategies for various watch and jewelry brands, both owned and licensed.Throughout my career, I have collaborated with numerous companies in the fashion and retail sectors, including LEGO, Lee, Maison Marché, Pimkie, Amazon Fashion, Nenette, New Balance, and Eastpak. My experience ranges from managing 100% digital communication campaigns to drive-to-store campaigns, as well as handling partnership projects and branded content.In my free time, I volunteer for TEDx Mantova, where I manage event communication and promotion through social media platforms.My goal is to continue growing in the fields of Marketing, Media, and Experiential Marketing, helping brands tell their stories in new and engaging ways.If you are interested in these topics, let's connect!

Listed skills include Arte, Moda, Volontariato, Letteratura, and 5 others.

Current workplace

Sara Barbi's current company

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Fossil Group, Inc
Fossil Group, Inc
Brand Media Senior Specialist
Milan, IT
Website
fossilgroup.com
Employees
5313
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9 roles

Sara Barbi work experience

A career timeline built from the work history available for this profile.

Global Paid Media Specialist

Current
Fossil Group, Inc.

Milan, Lombardia, Italy

As Global Paid Media Specialist, I’m part of the Global Marketing team and I’m responsible for global paid media strategy development for owned LUX brands (MICHELE and Zodiac) guiding the global media agency through to successful campaign execution. I also support the Marketing Manager in the execution of the Fossil brand globally, offering strategic guidance for regional adaptations specific to customer behaviors in EMEA. I also lead in planning and activating Portfolio brands (Diesel, Michael Kors, Emporio Armani) in EMEA with direct support from Marketing Manager, proactively applying learnings globally. Examples of managed channels include: Paid Social, Video, Partnerships, Experiential, OOH.

Feb 2024 - Present

Emea Brand Media Specialist

Fossil Group, Inc.

Milano, Lombardia, Italia

As EMEA Brand Media Specialist at Fossil Group I managed partnership, communication projects and branded media activations for all the brands (Fossil, Michael Kors, Diesel...) in all the different EMEA countries.

Sep 2023 - Feb 2024

Associate Manager, Comms. Design & Partnership

Initiative

Milan

As Project & Account Manager I managed LEGO communication activation from strategy to campaign live, monitoring performance and results.In the digital field, I managed the client budget, coordinating the different SBU (also international) in the campaign live evaluating performances and results.As physical activations, I handled communication activities for new stores opening, drive to store activations and other projects such as branded content and influencer marketing.

Apr 2022 - Aug 2023

Digital Media Planner

Initiative

Milan

Jun 2021 - May 2022

Junior Digital Media Planner

Initiative

Milan

Mar 2020 - Jun 2021

Assistant Digital Media Planner

Initiative

Milan

Sep 2019 - Mar 2020

Client Management And Brand Partnerships Internship

Wilyfoxx

New York, United States

I assisted the founders in the workflow concerning projects with different clients including creative decks, social media strategy, market research and client management. I supported them in the organization and coordination of brand events, both in store and in other locations in the city. Clients: Lee, Maison Marchè, Saint New York and more

Oct 2018 - Dec 2018

Digital Pr & Showroom Assistant

Probeat Agency

Milan

Contributed in managing contacts with magazines and showrooms, events organizations and Press Days with journalists and influencers. Clients: Timberland, VANS, Foot Locker, ALDO, Amazon Fashion and more

Jan 2017 - Jul 2017
Team & coworkers

Colleagues at Fossil Group, Inc

Other employees you can reach at fossilgroup.com. View company contacts for 5313 employees →

NJ Norita Jarrett Norita Jarrett Colleague at Fossil Group, IncMiami-Fort Lauderdale Area, United States View → CV Cường Vương Cường Vương Colleague at Fossil Group, IncHo Chi Minh City Metropolitan Area, Viet Nam View → IW Inneke Williams Inneke Williams Colleague at Fossil Group, IncSchoten, Flemish Region, Belgium View → JH Joelle Heim Joelle Heim Colleague at Fossil Group, IncSaverne, Grand Est, France View → KA Kandur Anila Kandur Anila Colleague at Fossil Group, IncNagari, Andhra Pradesh, India View → JR Jessy Robinet Jessy Robinet Colleague at Fossil Group, IncNice, Provence-Alpes-Côte D'Azur, France View → RZ Rachel Zhou Rachel Zhou Colleague at Fossil Group, IncQueensland, Australia View → KK Kishore Kumar Senapati Kishore Kumar Senapati Colleague at Fossil Group, IncBengaluru, Karnataka, India View → MB Mackenzie Boner Mackenzie Boner Colleague at Fossil Group, IncDallas, Texas, United States View → AK Amit Kumar Kumar Amit Kumar Kumar Colleague at Fossil Group, IncPune, Maharashtra, India View →
6 education records

Sara Barbi education

Communication For Brand, Media And Other Organizations, 110 E Lode

Università Cattolica Del Sacro Cuore

Thesis: Shopping experience and store design within new technologies and materiality

Bachelor Degree, Economics And Management For Cultural Heritage And Entertainment, 110 E Lode

Università Cattolica Del Sacro Cuore

Thesis: The relationship between art and brands: Seletti case study

Formazione Continua, New Retail & Shop Experience

Ied Istituto Europeo Di Design

This course allowed me to learn more about how retail experience and store design are evolving in order to take strategic choices.

Digital Marketing & Customer Experience Course

H-Farm International School

Thanks to the course I deepened topics such as phygital marketing, gamification and brand identity, understanding also the change of brand.

Education record

Learnn

SEO, Linkedin, Personal Branding

FAQ

Frequently asked questions about Sara Barbi

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What company does Sara Barbi work for?

Sara Barbi works for Fossil Group, Inc.

What is Sara Barbi's role at Fossil Group, Inc?

Sara Barbi is listed as Brand Media Senior Specialist at Fossil Group, Inc.

Where is Sara Barbi based?

Sara Barbi is based in Milan, Lombardy, Italy while working with Fossil Group, Inc.

What companies has Sara Barbi worked for?

Sara Barbi has worked for Fossil Group, Inc, Fossil Group, Inc., Initiative, Wilyfoxx, and Probeat Agency.

Who are Sara Barbi's colleagues at Fossil Group, Inc?

Sara Barbi's colleagues at Fossil Group, Inc include Norita Jarrett, Cường Vương, Inneke Williams, Joelle Heim, and Kandur Anila.

How can I contact Sara Barbi?

You can use AeroLeads to view verified contact signals for Sara Barbi at Fossil Group, Inc, including work email, phone, and LinkedIn data when available.

What schools did Sara Barbi attend?

Sara Barbi holds Communication For Brand, Media And Other Organizations, 110 E Lode from Università Cattolica Del Sacro Cuore.

What skills is Sara Barbi known for?

Sara Barbi is listed with skills including Arte, Moda, Volontariato, Letteratura, Organizzazione Eventi, Ricerca, Powerpoint, and Gestione Eventi.

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