David B. Email & Phone Number

Provided strategic and creative copy direction for agency clients.Worked closely with Fortune 500 corporate client to create compelling, creative, technically-accurate long- and short-form copy.Authored byline thought leadership pieces as part of new product and brand launch campaigns.Owned all aspects of the agency's copy and content writing process as part of a major packaging industry tradeshow project.

Worked with designers, merchandisers, and creative leadership to compose effective, brand-aligned copy for retail marketing efforts.Collaborated with marketing leadership to create and define messaging for exclusive partnership with St Andrews Links:The Home of Golf.Composed brand-aligned copy for product descriptions, email marketing campaigns, social media, and internal newsletters.

United States

Wrote engaging, brand-aligned digital copy aligned with style requirements as part of the firm's rebranding initiative.Owned all aspects of the copywriting process for weekly client email newsletter for distribution to over 25,000 subscribers worldwide.Worked with subject matter experts create effective, user-aligned technical copy for marketing and informational purposes.Researching, drafting, and editing copy to maintain consistent tone and voice across distribution channels.

Euromonitor International is the world's leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitor's market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.The data and research gathered by Euromonitor International provides valuable insight into trends and forecasts that companies of all sizes can use to make strategic, data-backed decisions.

Kalamazoo, Michigan Area

Strategic planning for marketing, advertising, and communications efforts to reach customers and prospects nationwide. Content marketing and copywriting for company blog, press releases, and advertisements.Data analysis using Google Analytics and HubSpot to inform marketing strategy.Effectively managed company PPC ad campaigns for lead generation and brand exposure on Facebook and LinkedIn.Creation and management of promotional collateral and literature to support sales and marketing intitiaves.Cross-departmental coordination to align consistent marketing efforts and drive customer engagement.End-to-end website content management.Brand management through effective visual and written communication.

As goes the phrase, "A picture is worth a thousand words" — it's my job to help tell the story of every photograph. Holladay Photography is built upon a foundation of using bold and vibrant images to tell the stories of its clients. Not only do I craft the on-brand narratives of clients using enticing language, I also help to draw the interest of new clients with tantalizing web writing which sets Holladay Photography apart, using everything from website copy and blogging to social media posts and everything in between.

Battle Creek, Mi

Wrote engaging copy for product descriptions, advertisements, marketing emails, SEO, and social media for 18 agency clients.Increased average revenue growth by 54% for key clients across consecutive quarters using Google Analytics data. Added $20k+ in new revenue over 8 weeks for major non-profit client through effective social media PPC/CPC campaigns.Clients supported: Miller-Coors, Pepsi, The Frank Lloyd Wright Foundation, Kellogg's, New Holland Agriculture and the American Heart Association.

Battle Creek, Mi

As the marketing and leasing agent for Minges Creek Village apartments, I worked in a balance between presenting the value to be found in calling our community "home" to visitors while ensuring that the needs of existing tenants exceeded expectations using proactive customer service. Other duties under my perview included:• Development and management of content and marketing copywriting across print and digital outlets. • Marketing strategy development guided by analysis of web marketing metrics and digital advertising KPIs.• Collaboration with third-party media and marketing outlets to establish and maintain consistent external messaging and digital marketing. • Regional market research tracking, including competitor information regarding pricing and occupancy percentages.• Spearheaded transition from traditional print media to digital and social marketing, thereby increasing lead traffic by over 150% in under 18 months.• Continual revision and cultivation of corporate marketing and resident communications avenues better align with new leasing and resident retention efforts while maintaining a consistent brand voice.

Bachelor'S Degree, Communications

Transferred from Grand Valley State University to complete my course of study

Eqf 5 Professional Certificate, Digital Marketing