Barry Campbell

Barry Campbell Email and Phone Number

Proven marketing and communications expert @
Barry Campbell's Location
Sandpoint, Idaho, United States, United States
Barry Campbell's Contact Details

Barry Campbell work email

Barry Campbell personal email

n/a
About Barry Campbell

💬 MY VALUE STATEMENT:As a customer experience champion and marketing leader with 20+ years of high-level marketing experience, I create online/offline multi-channel, revenue-building marketing, media, and advertising strategies to achieve maximum brand exposure, outperform the competition, and drive business growth. I have a history of generating engaging content that resonates with target audiences.I leverage industry-leading technologies and marketing analytics to deliver key market insights, consistently exceeding business goals by creating and implementing B2B marketing and advertising, meeting tight deadlines while managing multiple projects.I am a modern marketer and hands-on campaign leader who drives consensus and improves collaboration with corporate communications teams. This includes developing and mentoring highly engaged marketing teams to execute best-in-class campaign strategies that accelerate market growth.📷 CAREER SNAPSHOT:📌 EXECUTIVE SCOPE & LEADERSHIP: Integrated Digital / Traditional Marketing | Brand Promotion | Thought Leadership📌 INDUSTRY EXPERTISE: Construction | Plumbing, HVAC | Technology | Automotive | Consumer Goods | Entertainment | Outdoors🎯 SELECTED ACCOMPLISHMENTS:☑ Established Aquatherm as “Kleenex” of Polypropylene. ☑ Helped Propel Company to Forbes’ “America’s Most Promising Companies” & Inc.’s “5000.” ☑ Published in 100+ Industry Magazines & Newspapers.☑ Created Award-Winning Paid Social Campaign.☑ Built Media Program from Scratch. ☑ Boosted Revenue 200%+ over Three Years.🔍 SPECIALTIES: Corporate Marketing & Communications | Data-Driven, Multi-Channel Marketing Programs | B2B Marketing Strategy & Lead Generation | Brand Building & Management | Media Relations | Marketing Operations | Advanced Analytics | Campaign ROI Maximization | Online/Offline Marketing Campaigns | Business Process Optimization | CRM | Digital Marketing & Advertising | Social Media | Trend Analysis📩 LET’S CONNECT: I welcome the opportunity to discuss how my expertise can drive strategic initiatives that will bring sustainable benefits to your organization. Please contact me at campbell@it-host.com.

Barry Campbell's Current Company Details
Two Oaks Consulting LLC

Two Oaks Consulting Llc

Proven marketing and communications expert
Barry Campbell Work Experience Details
  • Two Oaks Consulting Llc
    President
    Two Oaks Consulting Llc Mar 2022 - Present
    Sandpoint, Idaho, United States
    Delivering outstanding marketing support to a variety of clients, helping to deliver their messages effectively to their customers though a variety of methods.
  • Aquatherm
    Vice President Of Marketing  Us & Canada, $1.5M Marketing Budget, 3 Direct Reports
    Aquatherm Aug 2013 - Jan 2022
    Lindon, Utah, United States (Remote)
    ➲ EXECUTIVE LEADERSHIP: I was promoted to this position based on my demonstrated success in building a company’s brand and launching new products and services. I manage all marketing in the US and Canada for a global piping company that has grown exponentially. This encompasses directing all corporate communications including all messaging, media relations, and advertising. My team and I produce literature (brochures, catalogs, manuals, case studies, direct mail, etc.), website content and social media campaigns, videos, and trade show materials. I supervise an internal team, remote freelancers, and third-party resources.➲ SCOPE: Played a crucial role in growing company from one small office with 5 workers to an 80,000-sf facility employing 75 people.🎯 SELECTED ACCOMPLISHMENTS:☑ Established “Aquatherm” as a synonym for polypropylene pipe for contractors, engineers, building owners, etc.☑ Generated 1,200+ editorial media appearances.☑ Won Hermes Creative Awards Gold Level for creation of paid social campaign.☑ Branded and launched multiple product lines (Aquatherm Blue Pipe, Aquatherm Green Pipe, etc.).☑ Increased web traffic 20% through successful relaunch of website that improved tracking, user interface/user experience (UI/UX), and search engine optimization (SEO). ☑ Created dozens of highly engaging videos (https://aquatherm.com/video-library). ☑ Modernized company’s literature while cutting costs 30% by transforming two large documents into three smaller publications. Optimized annual budgets for advertising, travel, print, and multimedia efforts.☑ Reduced costs of selling apparel 50% by creating a third-party apparel store, eliminating inventory issues and overhead expenses.☑ Led multiple media tours of Europe to world headquarters in Germany and the world leading HVAC trade shows.☑ Spearheaded trade show promotions, lead generation, and media meetings; created engaging trade show booths to attract show participants; upgraded company SWAG.
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  • Aquatherm North America
    Director Of Media Relations/Director Of Public Relations  Strategic Media Planning & Relations
    Aquatherm North America Aug 2008 - Jul 2013
    Lindon, Utah, United States (Remote)
    ➲ EXECUTIVE LEADERSHIP: Applied media expertise that resulted in company being named to Forbes’ “America’s Most Promising Companies” list and to Inc.’s “5000” in consecutive years. ➲ SCOPE: I was promoted from public relations to manage all media relations and advertising. 🎯 SELECTED ACCOMPLISHMENTS:☑ Produced 130+ case studies in the US and Canada.☑ Saved 30% on media purchases and selectively spent $150K ad budget while maximizing unpaid editorial coverage.☑ Started company’s media efforts from zero ad dollars and built media program from ground up.☑ Secured 500+ unpaid media appearances, while briefly working part-time
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  • Self-Employed
    Freelance Pr Professional/Writer/Editor  Data-Driven Marketing Initiatives
    Self-Employed Aug 1998 - Dec 2017
    Post Falls, Idaho, And Cleveland, Ohio, United States
    🎯 SELECTED ACCOMPLISHMENTS:☑ Retained by AMG Marketing to contribute to PR and advertising campaigns for such clients as Lubrizol, Quaker Steak & Lube, and Nestlé.☑ Delivered marketing services to Progressive Insurance, Daikin AC, credit unions, technology companies, and others.☑ Served as contributing editor/writer for dozens of magazines in automotive, printing, construction, entertainment, and outdoors industries.
  • Engineered Systems Magazine
    Assistant Editor / Associate Editor / Multimedia Editor  Multiple Promotions
    Engineered Systems Magazine Dec 2000 - Jul 2008
    Troy, Michigan, United States (Remote)
    🎯 SELECTED ACCOMPLISHMENTS:☑ Created, wrote, and designed two monthly e-newsletters, producing some of the highest click-through rates (up to 22%) among the company’s 50+ e-newsletters (13% average).☑ Researched, wrote, edited, and proofread feature articles, case studies, and other media.☑ Represented company at media events, trade shows, association meetings, and on sales calls.
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  • Oxyfresh Worldwide, Inc.
    Senior Editor & Writer
    Oxyfresh Worldwide, Inc. 1995 - 1998
    🎯 SELECTED ACCOMPLISHMENTS:☑ Reporting to CMO, supervised a five-person staff in the development of all advertisements, press releases, brochures, website, direct mail, and product packaging.☑ Produced several monthly magazines, catalogs, and newsletters.
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  • Babcox Publications
    Managing Editor
    Babcox Publications 1992 - 1993
    Supervised staff, wrote and edited content, signed off on final proofs, attended trade shows, represented magazine at press events, and collaborated with freelance writers.
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  • Sun Newspapers
    Reporter
    Sun Newspapers 1990 - 1993
    Covered several city and school beats in addition to writing feature and lifestyle articles. Coordinated with photographers to help visually represent articles.

Barry Campbell Skills

Media Relations Advertising Editing Newsletters Press Releases Proofreading Marketing Blogging Customer Interaction Writing Social Media Marketing Marketing Strategy Public Relations Social Media Marketing Communications Magazines Copywriting Feature Articles Ap Style Newspapers Publishing Editorial

Barry Campbell Education Details

Frequently Asked Questions about Barry Campbell

What company does Barry Campbell work for?

Barry Campbell works for Two Oaks Consulting Llc

What is Barry Campbell's role at the current company?

Barry Campbell's current role is Proven marketing and communications expert.

What is Barry Campbell's email address?

Barry Campbell's email address is ca****@****ost.com

What schools did Barry Campbell attend?

Barry Campbell attended Ohio University.

What are some of Barry Campbell's interests?

Barry Campbell has interest in Economic Empowerment.

What skills is Barry Campbell known for?

Barry Campbell has skills like Media Relations, Advertising, Editing, Newsletters, Press Releases, Proofreading, Marketing, Blogging, Customer Interaction, Writing, Social Media Marketing, Marketing Strategy.

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