Bart Bartolozzi Email & Phone Number

New York, NY, US

New York, New York, US

Linköping, SE

• Managed global product marketing team and strategy and lead the launch of SaaS and next-generation solution portfolios
• Responsible for the product, monetization and launch strategies of entire solution portfolio – with solutions including AI/Analytics, AR, RPA, ERP, and FSM
• Coordinated the global launch plan, marketing positioning, marketing messaging, sales training and sales enablement of the entire solution portfolio.
• Launch a revamped SaaS strategy to drive both additional cloud revenue and move from perpetual licensing to subscription-based licensing increasing cloud revenue 101% across 2019 and subscription licensing sales over.
• Developed technology assets and partner marketing program that allowed for additional cross-sale opportunities, extending our solution set deeper across the existing customer base and into new verticalsKey.
• Created and managed new reseller-partner programs resulting in $75M net new revenues; including additional cross-sell opportunities

New York, NY, US

• Led all product marketing efforts to both rebrand the company, open new sales channels, and spin-off BI and analytics technology assets into new vertical markets and new business venture
• Responsible for branding, including a complete rebrand, including go-to-market strategy, sales training, and marketing support of existing and newly introduced business opportunities
• Responsible for all lead acquisition activities, including digital marketing, eCommerce, and all advertising – online, print and direct-mail
• Onboarded Marketo and revised Saleforce.com methodologies to ensure sales visibility and incorporated analytics to help provide real transparency to sales leadership of the sales funnel, customer journeys and sales.
• Analytics and BI subject matter expert representing RealMatch at key financial and technology events around the world, to provide insight to key C-level IT, business, and decision-makers at Fortune 500 accountsKey.

Jersey City, New Jersey, US

• Develop and coordinate worldwide, results-oriented product marketing and product management activities delivering solutions and services to the enterprise customers. Implementing projects that capitalize on emerging.
• Responsible for market planning, demand generation, go-to-market strategy, sales training, development of sales playbooks, sales tools, segment & solution collateral, product positioning, unique value proposition, and.
• Coordinated solution selling approach and marketing campaigns targeted at financial services C-level business, IT and compliance professionals
• Introduced product management processes and tools to capture, prioritize and manage requirements
• Created product roadmaps, product plans, project schedules, pricing, supporting intranet, operational policies and procedures
• Oversaw the development of product positioning, messaging, and sales collateral including data sheets, product brochures, and end capsKey Accomplishments