Bart De Bruijn Email & Phone Number

Amsterdam, North Holland, Netherlands

As the General Manager BeNeLux at Planted, I am responsible for developing and delivering annual plans and budgets, as well as setting up routes to market for retail and foodservice distribution. My role involves realizing distribution at major retailers like Albert Heijn, PLUS, Jumbo, and Picnic, as well as in the foodservice sector with partners such as.

Cape Town, Western Cape, South Africa

• Led European team and distributors in 9 regions, managing full P&L and annual plan for BOS Brands.
• Negotiated key business plans with retailers, launched new products, and defined team structures.
• Achieved revenue and profit growth through sales, trade, and marketing strategies.

Amsterdam Area, Netherlands

• Led the regional team in creating and delivering the budget, defining team structure, and overseeing sales and trade marketing activities.
• Successfully negotiated business plans with key retailers like Albert Heijn and Jumbo, resulting in increased revenue and profit performance.
• Ensured brand execution aligned with BOS brand objectives and maintained cost control and forecasting accuracy.

Amsterdam Area, Netherlands

• Developed and executed all marketing activities to drive revenue and profit performance for NL at BOS Brands.
• Ensured brand execution aligned with BOS brand objectives in the Amsterdam Area, Netherlands.
• Led the successful development and launch of new products in the NL market.

Amsterdam Area, Netherlands

Dassie Rooibos Espresso méér dan thee en ánders dan koffie. Dassie is rijk aan natuurlijke antioxidanten, vrij van cafeïne en looizuurarm. Het biedt je een supergezond alternatief voor koffie en thee in een heel nieuwe beleving!www.dassierooibos.nl

Colombia, Ecuador, Peru, Bolivia, Chili, Argentina

• Led the development and implementation of trade activities for Grolsch Pilsener, Grolsch specialties, and Grimbergen, focusing on shopper marketing strategies.
• Spearheaded the introduction into Category management, enhancing product placement and visibility on shop floors.
• Collaborated with project teams to provide valuable insights and strategies from a shopper marketing perspective, contributing to successful innovations and product launches.

• Managed sales portfolio of +200 accounts in on-trade/horeca channel, ensuring profitable acquisition and distribution of the Grolsch portfolio.
• Cultivated strong relationships with distributors to optimize sales performance and execution.
• Successfully managed a sales budget of +12 mio revenue, demonstrating strong cost control and financial acumen.

Part of a project team responsible for the development of consultancy services with regards to renewable energy for the business market

Utrecht

Researching a decision framework that optimizes captive offshore involvement during the proposal process.

Cape Town Area, South Africa

Amsterdam Area, Netherlands

Market research for a new five star hospitality concept in Amsterdam

Maho Bay, St, Maarten

Msc In International Business

Activities and Societies: Participant of student association "Nieuwe Compagnie van Verre", Treasurer Debts of the "LXVIe Collegie tot de.

Grolsch Young Development Program

Young Development Program of Grolsch in cooperation with De Baak Focus areas: * Explore your talent & collaborate * Discover & present.

Bba.Hm (International Fast Track), Hospitality Administration/Management

Activities and Societies: Member of student association "La Confrerie", Student host/guide during selection days