David Barton Email & Phone Number

Atlanta, GA, US

Nashville, Tennessee, United States

• Design and execute digital marketing plans that align with the artist's goals and objectives
• Manage the artist's social media presence across various platforms (TikTok, Instagram, Facebook, X, YouTube).
• Track and analyze performance of digital media and provide comprehensive reporting to artists, labels and managers

Nashville, Tennessee, United States

• Craft engaging social media posts tailored to diverse artists across multiple genres
• Produce and edit videos optimized for social media platforms using CapCut
• Develop social media strategies and plans customized to enhance artists' online presence and audience engagement across various platforms

Nashville, Tennessee, United States

Created social media content for artists across various genres

Los Angeles, California, United States

• Conducted research and crafted press pitches for upcoming music releases and tour announcements
• Curated playlists for upcoming festivals and tentpole events
• Gathered information on newly signed artists

Atlanta, Georgia, United States

• Created the brand, authored the business plan and secured funding
• Developed and implemented a comprehensive marketing strategy encompassing digital, social media, email, content, event, influencer, SEO and paid marketing initiatives
• Led a large team of employees across three locations

Los Angeles, CA & Atlanta, GA

• Director of Marketing for TNT & TBS Apps, on mobile and connected devices.
• Build marketing strategy for the TNT and TBS Apps and work with various teams at Turner, including on-air, social, show marketing, brand marketing and product, to implement strategy
• Work with device partners such as Apple, Google, Amazon, Roku, Xbox & Samsung to discover and implement editorial and marketing opportunities
• Develop paid media and app optimization strategies for the TNT & TBS Apps
• Create plans and strategies to promote the TNT and TBS Apps at events, such as Comic Con and New York Comedy Festival, where TBS has presence

Atlanta

• Senior Product Marketing Manager for NBA Digital Products, including NBA LEAGUE PASS, the NBA App, NBA.com, TNT Overtime and various other products.
• Promote and market all NBA Digital products, including NBA LEAGUE PASS, the NBA APP, NBA.com and TNT Overtime
• Build marketing strategy for NBA Digital products and work with various teams at Turner and the NBA to implement strategy throughout the season
• Work with device partners such as Apple, Google, Amazon, Roku, Xbox, PlayStation, Samsung, Yahoo to discover and implement co-marketing opportunities
• Develop paid media, SEO and app optimization strategies for the NBA App

Atlanta

• Management of SEM campaigns, leading search agency in strategy development and execution
• Management of mobile direct response (app install and mobile traffic-driving)
• Management of programmatic display campaigns (performance buying), leading strategy development and execution in conjunction with digital planning team and buying agency of record
• Education of internal media planning and marketing teams on industry landscape and trends
• Lead discussions on tracking, tagging and targeting related to performance media
• Oversee Digital Performance Media Planner in campaign execution and analysis

Atlanta

Management of SEM, mobile direct response, traffic driving and programmatic display campaigns within Turner Media Group.

Atlanta

Responsible for day to day management of external SEM agency, competitive monitoring, tracking of search efforts and reporting/analysis of paid search results within Turner Media Group.

• Strategized and executed performance marketing initiatives, overseeing paid media campaigns, SEO enhancements, and website conversion optimization for a prominent Atlanta-based non-profit
• Spearheaded the development and execution of paid media strategies, delivering comprehensive campaign management services to diverse clientele at an NYC marketing agency
• Collaborated with cross-functional teams to analyze market trends, identify target audiences, and optimize digital marketing efforts, driving impactful results for clients across various industries

Atlanta

SEMPO Atlanta is designed to provide advanced search marketing education and networking opportunities for SEMPO members and non-members. It also aims to grow SEMPO membership and promote the efforts of the SEMPO Institute. Currently the group schedules five events per year, which include both networking and a guest speaker or panel. Members include.

Atlanta, GA

As the VP, Products & Services at Medium Blue, I managed a 12 person production team to ensure that all client projects were completed accurately and on time. Additionally, I was responsible for reviewing all weekly and monthly client reports and serving as the account manager for the agency's largest client, Sandals.com.

Atlanta, GA

Created and managed paid search engine marketing campaigns in Google AdWords, MSN AdCenter, Facebook, Linked In and other third party advertising providers. Also responsible for reporting, dynamic call tracking and Google Analytics tracking for PPC clients.

Marietta, GA

Coordinated all of Nuesoft’s online marketing programs, including search engine optimization program, pay-per-click programs and other Internet marketing initiatives.Analyzed and interpreted marketing and sales data to improve the sales process.Managed and supervised the marketing internship program.Coordinated logistics of the trade show programs for all.

Atlanta, GA

Assisted VP/General Manager with developing new business databaseFacilitated SOV reports for Media DirectorAssisted Account Service department with proofing projects, researching competitors and filing project estimates Wrote press releases for public relations manager and helped set up marketing events

Bachelor'S Degree, Marketing, Music Business

Education record