Part of a small team that was created to develop Capital One's brand identity and standards in-house.

Led creative team in multiple brand and product development projects for a multimillion-dollar company selling a broad line of musical instrument brands. Promoted from part-time contractor to full time designer, then Creative Director and Webmaster for all domestic and international sites. Manage multi-channel marketing communications projects. Video and photos session direction, execution and editing, PR, media relations, product launches, advertising, point of purchase, sales collateral and… Show more Led creative team in multiple brand and product development projects for a multimillion-dollar company selling a broad line of musical instrument brands. Promoted from part-time contractor to full time designer, then Creative Director and Webmaster for all domestic and international sites. Manage multi-channel marketing communications projects. Video and photos session direction, execution and editing, PR, media relations, product launches, advertising, point of purchase, sales collateral and trade show planning, design and marketing. Collaborate with international partners in creation of multilingual brand websites and global marketing projects. Designed modular harmonica packaging dramatically increasing sales and implemented globally due to it’s success. Produced media kits demonstrating key marketing analytics and demographics for use in sales presentations. Launched social media brand pages and increased HohnerMusic Facebook page from zero to over 60,000 likes in less than 3 years.Primary Duties• Brand development for Hohner Harmonicas, Sonor Drums, Anacleto Accordions, Lanikai Ukuleles, Green Tones Eco-Friendly Musical Toys, Hohner Kids Musical Toys, Kohala Ukuleles, H. Jimenez Instruments & Airboard• Design digital and print collateral including websites, consumer packaging, trade show graphics, product design, catalogs, banner and print ads and point of purchase displays• In charge of packaging and P.O.P. design, product design, product and Artist photography• Management of all brand social media sites.• Supervise graphic design department• Comprehensive website management of all international corporate and consumer websites• Project lead for migrating all international Hohner and Sonor websites to new server• Web site traffic growth, web site UI and management.• Create, implement and administer brand and corporate identity style guides Show less

Designed e-commerce websites for independent music stores nationwide, designed touch screen UI for in-store music listening kiosks. Worked directly with clients to achieve proper website and kiosk brand positioning and identity. Position required advanced knowledge of CSS, HTML and Javascript. Our team helped design the official website for Record Store Day (www.recordstoreday.com).

Supervised all aspects of design and production, from print orders to website updates and photo shoots.

Designed logos, brand identity and various custom graphics for San Diego area boutique printing company. Position also required website design and development and product photography.

Helped lead the creation of a new flexographic printing plate manufacturing division within the company. I was part of a 4 member team that started with an empty facility and within a few months we had a fully operational printing plate production department with design, prepress and production capabilities in place. SGS is now recognized as one of the industry leaders in flexographic image carrier production.

Responsible for the creation of custom print ready artwork and preparing customer supplied artwork for gravure printing for a multimillion-dollar, global company providing integrated graphic design and production services. Projects required a thorough understanding of each client’s business and brand positioning plus the technical ability to color separate and trap complex artwork. Other duties included evaluating prototype color proofing printers and creating manuals for employee training, the… Show more Responsible for the creation of custom print ready artwork and preparing customer supplied artwork for gravure printing for a multimillion-dollar, global company providing integrated graphic design and production services. Projects required a thorough understanding of each client’s business and brand positioning plus the technical ability to color separate and trap complex artwork. Other duties included evaluating prototype color proofing printers and creating manuals for employee training, the manual creation of color proofs (Chromalin, Matchprint, Waterproof, etc.), darkroom supervision and producing color keys. Show less

Responsible for managing the prepress department's 12 employees, preflighting, scheduling and ensuring the timely completion of all production orders, and regularly meeting with packaging container manufacturing clients to provide pricing quotes. The position required expert knowledge in flexographic printing, cutting die manufacturing, pre-press, design, digital printing and the ability to successfully manage a department that's constantly under tight deadlines.