Bart Peluso Iii Email & Phone Number

Town And Country, Missouri, Us

• Lead Product Marketing & Demand Generation for Global Leader Generative AI Driven Hyperautomation.• Define story, strategy, pricing, packaging & enablement execution.• Drive all Lead Generation.• Conduct market analysis to drive growth areas. • Build product & pricing strategy from market insight (Analysts), CI & differentiation. • Lead Sales Enablement & Partner Enablement.

Redmond, Washington, Us

• Conceived ‘Hyperautomation’ position including structuring, developing & presenting it to Sr. Leadership.• Personally, lead company-wide ‘Hyperautomation’ story, strategy, pricing, packaging & enablement execution.• Conduct deep internal & external market analysis to drive growth areas. • Build product & pricing strategy from market insight (Analysts), CI & differentiation. • Evaluate strategic options on buy, build or partner for expansion. • Serve as an Executive Sponsor / Chief Solution Advisor in strategic customer engagements. • Provide strategy guidance to the field: Readiness, enablement & immersion.

Windsor, Connecticut, Us

Handpicked by founders as 1st Marketing Employee to develop & execute the Product Strategy & build-out sales enablement from zero. Value increased 12x in my 5-year tenure.• Completely created RPA Category with founders.• Wrote Messaging Hierarchy from scratch & formulated the company position with board members.• Designed & developed ‘Digital Workers’ & ‘Intelligent Automation Skills’ – now staples of the market.• Built 26-person Global Marketing Team on 4 continents with employees from my 20+ year career.• Built-out Partner Ecosystem, White-branding & Partner Positions for GSIs, ISVs & Consultancies. • Independently managed analysts to get Gartner MQ for RPA launched & become a leader.• Created over 250 assets by vertical, persona & technical depth to execute all sales enablement. • Presented to over 7,000 Prospects in 11 countries winning Company-wide MVP & Presidents Club.• Conceived & lead development TAP (Technology Alliance Program) with over 100+ partners including Google.• Lead development of the Digital Exchange App Store with over 30,000 users globally.• Integrated indirect sales & marketing strategy with Accenture, Deloitte, KPMG, PWC & Avanade driving $200m in sales.• Changed TCV to ARR driving over $200 million in reoccurring revenue.• Conceived, wrote & lead development of modular Demo-Central for partners & reps (Live & Video Demos). • Owned Roadmap presentations & Market Requirements Document (MRD). • Served as unrivaled company ‘Go-to-guy’ for everything product related

San Jose, Ca, Us

Selected through a global search to develop & execute the marketing strategy for Cisco Software Defined Networks. Ultimately, lead a team of 22 & drove a $340m portfolio.• Created & launched Cisco DNA (Digital Network Architecture) with Messaging Hierarchy used by 150k+ Partner Reps.• Designed & developed Cisco DNA Presentation & sales tools used by 17,500 direct sales reps world-wide.• Acted as focal point for Software Services Portfolio between Sales, Development and Engineering.• Integrated work of 5 business units & 3 partner organizations to develop a unified Cisco Software Marketing Strategy.• Conceived, wrote & directed the DNA videos, & Global modular Demos-on-Demand through DevNet.

San Jose, California, Us

Brought in at the point of acquisition for 3Tera, I managed 16 team members & a $3.6m budget for a $233m solution P&L.• Wrote the marketing strategy, messaging & demand gen programs to drive 5x SaaS revenue growth in FY12• Repositioned disparate portfolio into an Automation Platform offered via SaaS & Built a vertically specific Partner Portal• Launched & managed PaaS products, including AppLogic called the best launch in CA’s history.• Revised analysts & media interests, presenting to Fortune, Forbes, Gartner, Forrester, IDC & others• Increased lead quality and increased leads 240% with laser targeted Webinars, 16 city roadshow & campaigns.• Created & executed bi-weekly Sales & Partner training events which highlighted new uses cases & customers• Created vertical content including Web Pages, Data Sheets, Slide Decks & Demo Videos – a first for CA.

Round Rock, Texas, Us

Recruited from Motorola with execs as part of ‘Best-of-the-Best Recruitment Initiative’. Planned, created, developed & executed Cloud marketing programs & product launches.• Lead development of comprehensive Cloud / HPC global go-to-market plans & tactical execution.• Created product and vertical segment messaging for enterprise cloud server & software stack launches.• Controlled $2.7 million annual marketing budget for HPC initiatives.• Independently owned all Cloud product training in the public & healthcare vertical markets.• Developed training decks, pocket guides, battlecards & competitive comparisons for Cloud server solutions.• Created Marcom deliverables including case study videos, brochures & cloud solutions content.

Us

I was employee 7 hired to position company for acquisition by Motorola. Drove all product marketing, AR & technology promotion. Company sold to Motorola for 26x earnings.• Wrote Wireless Broadband Messaging Hierarchy & integrated legacy products for Direct & Indirect Sales• Called to the stage by CEO Ed Zander during “Financial Analyst Meeting” to introduce Mesh Networks.• Conceived, wrote, directed & produced Telly award winning “Mesh Comes to Ripon” video resulting in new sales.• Independently conceived & delivered Broadband Command Vehicle voted #1 demo for sales.• Created the market position “Mobile Broadband” including building a Police Car called Mobile Broadband Command. • Built ‘Mobile Broadband Command Police Car’ that was featured by Fox News Nationally & the Wal-Street Journal. • Turned initial 5 municipal network customers into industry testimonials for our Motorola portfolio.• Trained global Motorola executives on the Mesh Networks product set.