Bart Peluso Iii Email & Phone Number

Town And Country, Missouri, US

• Lead Product Marketing & Demand Generation for Global Leader Generative AI Driven Hyperautomation.
• Define story, strategy, pricing, packaging & enablement execution.
• Drive all Lead Generation.
• Conduct market analysis to drive growth areas.
• Build product & pricing strategy from market insight (Analysts), CI & differentiation.
• Lead Sales Enablement & Partner Enablement.

Redmond, Washington, US

• Conceived ‘Hyperautomation’ position including structuring, developing & presenting it to Sr. Leadership.
• Personally, lead company-wide ‘Hyperautomation’ story, strategy, pricing, packaging & enablement execution.
• Conduct deep internal & external market analysis to drive growth areas.
• Build product & pricing strategy from market insight (Analysts), CI & differentiation.
• Evaluate strategic options on buy, build or partner for expansion.
• Serve as an Executive Sponsor / Chief Solution Advisor in strategic customer engagements.

Windsor, Connecticut, US

• Handpicked by founders as 1st Marketing Employee to develop & execute the Product Strategy & build-out sales enablement from zero. Value increased 12x in my 5-year tenure.
• Completely created RPA Category with founders.
• Wrote Messaging Hierarchy from scratch & formulated the company position with board members.
• Designed & developed ‘Digital Workers’ & ‘Intelligent Automation Skills’ – now staples of the market.
• Built 26-person Global Marketing Team on 4 continents with employees from my 20+ year career.
• Built-out Partner Ecosystem, White-branding & Partner Positions for GSIs, ISVs & Consultancies.

San Jose, CA, US

• Selected through a global search to develop & execute the marketing strategy for Cisco Software Defined Networks. Ultimately, lead a team of 22 & drove a $340m portfolio.
• Created & launched Cisco DNA (Digital Network Architecture) with Messaging Hierarchy used by 150k+ Partner Reps.
• Designed & developed Cisco DNA Presentation & sales tools used by 17,500 direct sales reps world-wide.
• Acted as focal point for Software Services Portfolio between Sales, Development and Engineering.
• Integrated work of 5 business units & 3 partner organizations to develop a unified Cisco Software Marketing Strategy.
• Conceived, wrote & directed the DNA videos, & Global modular Demos-on-Demand through DevNet.

San Jose, California, US

• Brought in at the point of acquisition for 3Tera, I managed 16 team members & a $3.6m budget for a $233m solution P&L.
• Wrote the marketing strategy, messaging & demand gen programs to drive 5x SaaS revenue growth in FY12
• Repositioned disparate portfolio into an Automation Platform offered via SaaS & Built a vertically specific Partner Portal
• Launched & managed PaaS products, including AppLogic called the best launch in CA’s history.
• Revised analysts & media interests, presenting to Fortune, Forbes, Gartner, Forrester, IDC & others
• Increased lead quality and increased leads 240% with laser targeted Webinars, 16 city roadshow & campaigns.

Round Rock, Texas, US

• Recruited from Motorola with execs as part of ‘Best-of-the-Best Recruitment Initiative’. Planned, created, developed & executed Cloud marketing programs & product launches.
• Lead development of comprehensive Cloud / HPC global go-to-market plans & tactical execution.
• Created product and vertical segment messaging for enterprise cloud server & software stack launches.
• Controlled $2.7 million annual marketing budget for HPC initiatives.
• Independently owned all Cloud product training in the public & healthcare vertical markets.
• Developed training decks, pocket guides, battlecards & competitive comparisons for Cloud server solutions.

US

• I was employee 7 hired to position company for acquisition by Motorola. Drove all product marketing, AR & technology promotion. Company sold to Motorola for 26x earnings.
• Wrote Wireless Broadband Messaging Hierarchy & integrated legacy products for Direct & Indirect Sales
• Called to the stage by CEO Ed Zander during “Financial Analyst Meeting” to introduce Mesh Networks.
• Conceived, wrote, directed & produced Telly award winning “Mesh Comes to Ripon” video resulting in new sales.
• Independently conceived & delivered Broadband Command Vehicle voted #1 demo for sales.
• Created the market position “Mobile Broadband” including building a Police Car called Mobile Broadband Command.