Basant Kumar Email & Phone Number

Delhi, Dl, In

Gurugram, Haryana, India

Building Drones Eco system

India

Farm Equipment Business. Diesel Generator,Engine Oil ,Service and Spares Business

Chennai Area, India

Farm Equipment Business

Greater Noida

Engines,agriculture water pumps, tillers business pan India.

New Delhi Area, India

Noida Area, India

As Sr.Manager-Marketing - Water Pump, Engines for Agriculture Related Business (All India)Role:- Looking after sales & marketing of Engines, Water pump and Tillers –Pan India and ensuring market development of Engine, Water Pump, Tillers, Sprayers & other Agricultural Equipment Sales All India. - Planning and implementing continuous improvement opportunities to achieve best practices.- Looking after OEM development strategy, planning, monitoring / control / support.- Interfacing with OEM, field and HO (service, spare part and logistics) to resolve issues effecting customers and affecting business.- Designing Annual Marketing Strategy of GPE/WP –Development & Planning including New Product Positioning. Annual and monthly forecasting based on market requirements and conditions.- Carrying out product planning-mapping of product requirement, new model conception, development, and rationalization of range.- Imparting training to Field Officers and coordinating with Q.A for BIS & other certification for compliance.- Monitoring sales, after- sales service and Logistic operations Pan India and handling large team at Area offices across country apart from Marketing Deptt at Head Office. - Developing innovative business strategies to improve the product awareness and ensure enhanced brand visibility; liaised with advertising agencies and managing event. - Formulating the advertisement plans and schedules and developing campaign based on customer pshyche, regional environment, Brand building segment wise.- Ensuring successful launch of new products by supervising pre- delivery inspection, product introduction, USP brief, price and scheme guidelines.

Job Description Market Development of Engine , Water Pump,Tillers & Agricultural Equipment Sales All India.Include sales growth, margin improvement, forecasting accuracy, improved delivery performance and overall profitability of the account, Market Mapping-Interpreting Market requirement Identify, plan and implement continuous improvement opportunities to achieve best practices. Channel Development Strategy/Monitoring OEM Development Strategy ,planning, monitoring/Control/Support. Co-ordination with OEM, field and HO(service,spare parts and logistics) to resolve all issues effecting customers and affecting business. Annual Marketing Strategy of GPE/WP –Development & Planning including New Product Positioning.Annual and monthly forecasting based on market requirements and conditions. Monitoring Competition Pricing & Promotion Strategy Product Planning-Mapping of Product Requirement,New Model conception,development,rationalization of Range. Training of Field Officers. Market Research/Market analysis and feedback monitoring. Collect informations and act accordingly for better product planning  Co-ordination with Q.A for BIS & other Certification for compliance

 Market Development of Water Pump & Engine Sales All India. Market Mapping-Interpreting Market requirement Distributor Sales monitoring/Control/Support. Co-ordination with UIL &between field and HO. Advertising & Sales Promotion of Engine /Water pump business Market Development with Agri.Dept in Centre and All States. Annual Marketing Strategy of GPE/WP –Development & Planning including New Product Positioning. Monitoring Competition Pricing & Promotion Strategy Price Support to Area Offices ( NFA,TAB etc) Price Approval of WP in all applicable State,NABARD unit cost revision,wherever applicable. Channel Development Strategy/Monitoring. Product Planning-Mapping of Product Requirement,New Model conception,development,rationalization of Range. Training of Field Officers. Market Research/Market analysis and feedback monitoring Co-ordination with Q.A for BIS & other Certification. Supervising the sales, after- sales service and LOGISTIC operations Pan India for Engine & Water pump Business. Managing a large team at 15 Area offices across country consisting of Area Managers, Sales Officers, Service Engineer, 27 Distributors, 800 Dealers and 1000 plus Retailers at Block Level apart from Marketing Deptt at Head Office. Planning sales promotional events  Budgeting & allocation of sales promotions resources  Managing Pan India Tie up with BPCL for promotion of LPG Pumpsets thru their Distributors.

 Supervising the sales, after- sales service and C & F operations for Bihar and Jharkhand states. Managing a large team of 3 Sales Officers, 1 Service Engineer, 1 C & F staff, 25 Contractual Sales Staff, 8 Distributors, 23 Dealers, 2 Honda Authorized Service Points (HASPs) and 200 Retailers.

 Sales of Heavy Industrial Hand Hydraulic, Electric & Pneumatic Tools manufactured by Mekaster Tools Ltd, Snap-on ,Ridge, USA and Sweeney, USA. to Cor Industries Like Steel,Coal and Fertilizer.

B.E(Mechanical Engg), Mechanical Engineering

Mba, Marketing, A

Activities and Societies: Marketing Management & Export Management

I.Sc, Physics,Chemistry,Maths,Biology

I.Sc, Physics,Chemistry,Maths

10Th, English,Physics,Chemistry,Maths,Commerce

Management Development Programme, Selling Skills And Sales Operations

A&O Management Leadership Development, Organizational Leadership, Successfully Completed