Bashar Abdulkarim Email & Phone Number

United Arab Emirates

Paris, Ile De France, Fr

London, England, Gb

Chicago, Illinois, Us

Launched the Talent and Transformation division within the VivaKi organisation in MENA that is responsible for Talents, Organisational structure, Recruitment, HR and L&D requirements. Strategic regional business partner, overseeing all Human Capital and Talent management from: HR/Talent Strategy and execution, change management, organizational planning and development, building out new capabilities, instituting foundational processes and platforms specific to MENA requirements, performance management, career development, recruitment, onboarding, retention and staffing, as well as architecting and deploying learning and development programs across hard and soft skills.Introduced and stabilised a formal performance driven culture.Supported leadership team in establishing a solid short and long business model based on the OGSM process.Developed company revamped Job levelling and Job descriptions based on the ever evolving hard skill requirements for the communication industry.Introducing a formal recruitment and on-boarding processes which reduced turnover rate drastically.Introducing an individualised career planning process including learning and development.Revamping the Learning and Development program internally and externally to fit a unique structure of brands.Developing the employee handbook, a centralised repository of all policies, procedures, entitlements, etc.Vital talent link between local and global community, successfully transferring talent in and out of the MENA region.Conducted, planned and executed the group's first Employee Engagement Survey in MENA as well as its action planning.Oversees all talent management and human resources operations including: training and development programs; talent acquisition and retention; performance management; employee relations; executive and senior management coaching and culture-building efforts across the network.

Chicago, Il, Us

Chicago, Il, Us

Responsible for setting up the entity in the MENA region, separating the sport consultancy, experiential and events agency sector form the Publicis media group (Starcom MediaVest Group and Zenith), and as one of the first specialised agencies in its field in MENA. Driving growth, revenue and profitability for the group from new business, diversification, using organic business approach and isolated single entity pitch approach.Lead and assisted on all new business pitches for the unit and generated a solid client portfolio of multinational and local clients.Increased revenue growth for the group (as the smallest entity within the group) by 38% in the first two years.

Managed the advertising accounts of Philips electronics and DAP in the ME, General Motors and Lancome ME.Assisted on managing the advertising account of multiple multinational and national accounts.