Basma Sayed Email & Phone Number

Basma Sayed is a Media content and advertising maker : research. planning. production at Mg Developments. She possess expertise in market research, media relations, media production, advertising.

Listed skills include Market Research, Media Relations, Media Production, and Advertising.

• Media And Research Supervisor

  Mg Developments

  Mar 2015 - Present - Egypt

  Experience:1) Research experience:a) Responsible for Marketing and communication Research tasks at "MG Developments" real- estate Company.Job responsibilities:- Monthly report about clients' attitudes toward the company, their opinion and recommendations.-Customer profiling that includes demographic, decision making, and media habits information for customers.- Monthly report about competitors' advertising performance (analytical report)- Follow up with research agencies in qualitative and quantitative research needed.b) Team leader, Market researcher for INCOME Marketing Company (It’s a highly specialized company in the field of marketing consultation)Other achievements (advertising and pr. Research):-Advertising analysis reports, collecting data, developing a methodology for Analyzing ads for clients and their competitors, writing detailed reports and presenting results, provide the recommendations.- Corporate Image reports, preparing questionnaires, reviewing data, Develop a methodology for evaluate an image for the customers, writing detailed reports and presenting results, provide the recommendations.-Develop a methodology for evaluate each kind of prints to the customers.2) Communication experience:a) Responsible for Media coordination at "Metawee Group" real-estate Company.Job responsibilities:-communicating with media houses to evaluate advertising placement chances.-follow up with production agencies such as: Animation (saady gohar) in Blue Blue advertising campaign, and Yasser sami agency in social media video.- Planning for CSR activities and communicating with NGOs such as :Ahl Misr and Mersal.3) Creative experience:- Film Production Course (creative writing, video graphing and lighting principles, montage principles )- Writer at "Noon" and "Huff Post Arabic".- Advertising Copy Writer as freelancer.- Montage for corporate films for (MG group)- Media manager at "Moddaker" volunteering

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  Faculty Of Mass Communication

  Advertising