Bassem Ayad Email & Phone Number

A Business and Marketing Executive Leader with over 25 years of experience, primarily within Unilever, with a strong track record of growth and profitability enhancement.I have dedicated my career to empowering organizations and communities to thrive while fostering prosperity and positive change. I have consistently led diverse teams to achieve double-digit growth and significant market share gains across various FMCG categories in the Middle East and North Africa markets. Beyond financial success, my focus extends to driving positive social impact through consumer-centric campaigns and large-scale projects that integrate social responsibility with business strategy for long-term sustainability. Additionally, I am deeply committed to talent development, advancing individuals to leadership roles within Unilever and other organizations.As a co-founder of LOCII International and i-Reach, I continue to drive transformation by developing winning strategies and enhancing execution capabilities, while actively contributing to high-impact Executive Leadership Teams across MENA regions.In summary, my career is demonstrating consistent, profitable, purpose-driven growth journey anchored in consumer centricity, people development, and responsible, sustainable positive business and social impact.spiring to do good, leaving a legacy of lasting positive impact

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  Marketing Director

  Unilever

  Cairo, Cairo Governorate, Eg