Benedict Chen

Benedict Chen Email and Phone Number

Omni-channel Consumer Marketing Manager @ Health Promotion Board
singapore, singapore
Benedict Chen's Location
Singapore, Singapore, Singapore
Benedict Chen's Contact Details

Benedict Chen personal email

n/a
About Benedict Chen

As a Business graduate who was looking to get his feet into Finance, a Marketing opportunity was opened to me instead.Since then, I've been wonderfully challenged to think creatively and analytically.From Brand building, digital marketing, loyalty marketing to visual communications, copywriting and project management, it's never a dull day at the office as the Marketing landscape continues to evolve.

Benedict Chen's Current Company Details
Health Promotion Board

Health Promotion Board

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Omni-channel Consumer Marketing Manager
singapore, singapore
Website:
hpb.gov.sg
Employees:
650
Benedict Chen Work Experience Details
  • Health Promotion Board
    Senior Marketing Manager
    Health Promotion Board Apr 2023 - Present
    Singapore
    Advocating healthier lifestyles to Singapore residents through meaningful and engaging public education campaigns.
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  • Lazada
    Merchandising Team Lead
    Lazada Mar 2022 - Apr 2023
    Singapore
    Leading a the Lazada Singapore Campaigns Merchandising Team to grow platform efficiency, with customer-first as the guiding principle.
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  • Philips Electronics
    Trade Marketing Manager
    Philips Electronics Mar 2021 - Jul 2021
    Singapore, Singapore
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  • Philips
    Senior Trade Marketing Executive
    Philips May 2018 - Mar 2021
    Singapore
    Create awareness and demand for Small Domestic Appliances, Personal Care and Mother & Childcare through strategic omni-channel Marketing campaigns.Lead Go-to-market strategy for NPDs, and drive sell-through at the trade (online and offline) with data-led promotions.Maintain leadership in Market Share with In-store Visual Merchandising, events and partnered content / programs with Retail channels.
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  • Grohe Pacific
    Retail Sales And Marketing Executive
    Grohe Pacific May 2017 - May 2018
    Central Singapore
    Increase brand share through Marketing communications (ATL, BTL, Digital) for Singapore market.Setup logistic and retail operations for Direct-to-consumer sales channel.Design customer experience, fitting-out renovations and visual merchandising for Flagship Store.Plan and execute launch of Flagship store (Print, Digital and PR), to drive awareness and footfall.
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  • M1 Limited
    Marketing Executive
    M1 Limited Jan 2015 - Feb 2017
    Customer Lifecycle Management: Maximise customer stickiness and minimise churn rates through BTL promotions and communications.Plan and lead targeted up-sell and cross-sell campaigns to increase services per customer and ARPU.Develop and launch Value-added Services to augment main revenue streams.
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  • United Overseas Bank Limited
    Marketing Assistant
    United Overseas Bank Limited Jul 2014 - Jan 2015
    Singapore
    The Co-brand Credit Cards team looks after a portfolio of numerous co-branded Products.I worked with various internal teams and external business partners to create effective campaigns to drive:1. Card Member Acquisition2. Incremental Card SpendingI took ownership of ensuring campaigns were communicated effectively through various marketing channels (print media, eDMs, social media, etc).
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Benedict Chen Skills

Marketing Microsoft Office Microsoft Word Public Speaking Strategic Planning Project Management Product Marketing Digital Photography Adobe Photoshop Business Writing Journalism Data Analysis Project Coordination Design Networking Copywriting Marketing Communications Planning Web Applications Mobile Applications Email Marketing Digital Marketing Search Engine Marketing

Benedict Chen Education Details

Frequently Asked Questions about Benedict Chen

What company does Benedict Chen work for?

Benedict Chen works for Health Promotion Board

What is Benedict Chen's role at the current company?

Benedict Chen's current role is Omni-channel Consumer Marketing Manager.

What is Benedict Chen's email address?

Benedict Chen's email address is be****@****ips.com

What schools did Benedict Chen attend?

Benedict Chen attended University Of London, University Of London, Nanyang Polytechnic.

What skills is Benedict Chen known for?

Benedict Chen has skills like Marketing, Microsoft Office, Microsoft Word, Public Speaking, Strategic Planning, Project Management, Product Marketing, Digital Photography, Adobe Photoshop, Business Writing, Journalism, Data Analysis.

Who are Benedict Chen's colleagues?

Benedict Chen's colleagues are Ben Ng, Srinithi Kumar, Muhammad Shahfiyan Shabidin, Wong Dan, Simon Ho, William Carpetworkz, Muhd Aidil Shahrul Nizam.

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