Becca C. Email & Phone Number

Hands-on manager responsible for all aspects of design and production, inclusive of retail, print and digital, for multiple business channels. Manages a team, inclusive of designers, writers and photographers, comprised of employees, contractors and agencies, that all collaborate to create and develop marketing assets utilized across multiple media, inclusive of catalogs, postcards, collateral, packaging, retail, email, social media, digital marketing, websites, marketplaces, etc.

• Led global creative brand transformation while supervising a team of 4 designers• Building, communicating, implementing and documenting SOPs & best practices • Developed comprehensive branding design guide to maintain brand consistency• Sourced, screened, interviewed, & negotiated salaries according to staff level

Greensboro, North Carolina, United States

•Engineered all visual design & marketing campaigns for an established national brand •Developing & executing a proactive social content calendar driving brand awareness, engagement, & traffic to a diverse audience •Tracking & analysing monthly content & campaign performance metrics •Leading web development, SEO, PPC teams while leveraging regional & national media partners

•Efficiently leading & administering creative design projects in support of ongoing marketing & merchandising programs •Developing, planning, & executing all aspects of design across multiple international e-commerce companies & marketing channels•Managing & delegating a team of 5-10 web developers & freelancers while establishing/maintaining creative guidelines in a fast-paced, deadline-centered environment•Created revenue and sales performance reports directly reported to the CEO

Greensboro/Winston-Salem, North Carolina Area

•Execution of creative direction & design in print, digital, & email marketing campaigns•Ensuring design & branding consistency of all marketing materials for a large variety of print & digital designs•Leveraging & organizing digital assets, research & data management•Facilitating customer conversion & sales growth via analysis of KPIs

Greensboro/Winston-Salem, North Carolina Area

•Managing design and production of graphics and marketing solutions for print & web•Creative direction & design of various monthly publications, ad campaigns, & branding while maintaining production schedules, digital data acquisition, & management•Account Specialist & primary point of contact for local & regional businesses, organizations, & printers•Increased client sales by serving as an account specialist and primary point of contact for local, regional, national businesses, organizations, and printers.•Decreased overhead costs and lead times by streamlining workflow and employing productivity software and a content management system.

High Point, Nc

•Full service design for a variety of respected international brands •Extensive studio photography, lighting, FTP, file processing, color correction, page layout & production for digital & print designs •Ensuring accuracy on-site large format offset & digital presses•Improved data accuracy, mitigated errors, and decreased material waste with pagination and print proofing QA protocols.•Achieved deadlines and completed projects under budget with strategic adoption of automations, style guides, and master pages.

Providing full service design for diverse clientelle.

Greensboro

• Advanced graphic design, marketing, consulting, new client acquisitions and data management• Managing, enabling, and analyzing beta testing, training, and troubleshooting of company wide software implementation

Greensboro/Winston-Salem, North Carolina Area

• Directly redesigning and launching the company’s web presence and ensure uniformity with existing corporate identity • R&D, data, and artwork acquisition and management with intense focus on customer experience and uniformity

Madison, Nc

• Direct work with David M. Spear, Fine Art Photographer and Former Guggenheim Fellow • Planning and implementing a marketing strategy via multiple channels• Design and production of print and web marketing, Photoshop instruction, photo correction, and retouching

Employed as a special project designer by The Cheshire Center. During that time, I worked directly with the President, Margie Motsinger, to establish and successfully launch Camille's Magic Closet inc, a local Non-Profit 501(3) c. I acted as Head Designer, in charge of research, development, and the formation of a corporate identity. This included design and implementation of logo, collateral, and print ad designs. Also consulted with Meryl Mullane of Mullane Public Relations to coordinate graphics, layout, and prepress logistics.

Bachelor Of Fine Arts Degree

Associates Of Applied Sciences