Benjamin Lane Email & Phone Number

Phoenix, AZ

Phoenix, Arizona Area

Brought on as a business consultant to manage through a special project.

Phoenix, AZ

• Created and led a team of reporting analyst managers responsible for developing complex client reporting strategies (multiple marketing products and strategies) for our diverse clients, sales partners, and internal teams
• Drove the identification, reporting, and tracking of a corporate initiative to upsell and cross-sell our current client base that resulted in over $1.1 million in additional monthly revenue and over $13 million in.
• Tracked, monitored, and analyzed account retention and cancellations to correlate positive retention strategies resulting in a 66% cancellation rate reduction
• Directly managed the managers of ‘Platinum Tier’ account management responsible for servicing Client Service’s highest value accounts
• Project managed internal collaboration projects and reported up to Senior Leadership on progress and initiatives
• Interacted externally with partner leaders to develop healthy, streamlined feedback ecosystems and streamlined communication channels on major updates and major issues resolution

Phoenix, Arizona Area

• Directly managed up to 21 Sr. Account Managers, Account Managers, and Project Managers working with Gannett’s various newspaper and broadcast affiliate sales partners for their accounts with digital products
• Managed and maintained relationships with partner managers through regular meetings and interactions
• Served as an escalation point for my direct reports to sales partners/managers and vice versa as an escalation point for partner managers to my direct reports

Phoenix, Arizona Area

• Directly managed the strategy and client relationships for the company’s top strategic and high-spending accounts - typical book of 35+ clients and over $2 million annually
• Led a small group of Account Managers and Project Managers to fulfill digital products on accounts from our media partner channels including The Arizona Republic (local newspaper) and KPNX-TV (local NBC Affiliate)
• Strategically managed a wide range of digital products including Google/Bing PPC, SEO, Social Ads (Facebook, LinkedIn, Instagram), Social Media Management, Websites, Email, Remarketing, and Banner Display Ads
• Successfully recommended and implemented data-driven optimizations, cross-sells, and upsells to improve integrated product mix, product performance, and overall client ROI

Phoenix, Arizona Area

Managed digital products for a large number of small local businesses.

• Analyzed data, developed recommendations, & implemented changes on around 200+ accounts monthly to improve website, conversion, SEO and SEM performance
• Performed optimizations for Search Engine Marketing (SEM) campaigns on Bing/Yahoo and Google (Google AdWords)
• Communicated B2B with partners to negotiate account and budget recommendations
• Developed and led bi-weekly analyst meetings
• Worked as an internal liaison between team analyst, consultant and associate roles

• Successfully managed a book of over 120 clients with over $100,000 monthly SEM budget
• Worked directly with company marketing managers and business owners to create, launch and optimize business’s online presence through digital products (Websites, PPC, and SEO).

• Led a team of content writers, designers and production staff
• Created marketing calendar and schedule for the year for our Online school
• Provided customer service and met with internal clients to initiate and implement marketing strategy and calendar
• Helped Online recruitment and student growth increase from 35% to 51% with a stable retention rate above 70% (well above education industry averages)
• Analyzed competitor’s strengths and weaknesses to develop strong brand presence and compelling sales messages through key differentiators
• Launched social networking initiatives including online university presences on Facebook, Twitter, and Linked-In

Actively engaged local community to increase customer base.Created and sold various picture packages

Forrest, VA

Traveled to local communities and events to raise awareness and support around the humanitarian efforts of World Help

Knoxville, Tennessee

-Non-profit organization performing Character Counts assemblies for elementary schools-Led and was responsible for a team of 9 college-aged individuals traveling across the US, performing character-building assemblies for public elementary schools-Managed the budget, travel, and lodging accommodations for the group