Beatriz Mcdonald Email & Phone Number

Adobe Experience Cloud • Responsible for writing promotional materials for Adobe Experience Cloud B2B products. • Provided copywriting support for paid media including email marketing, website landing pages, display banners, social media, and infobits. • Responsible for writing blog content to support SEO efforts.

Dallas-Fort Worth Metroplex

• Managed and lead a team of creatives/social to create digital content for various CPG clients such as Mission Foods and Avocados From Mexico. • Managed, lead, and supported sports marketing partnerships onsocial media for Formula1 McLaren, Indy Car Racing Arrow McLaren SP.• Responsible for executing monthly content calendars for Mission Foods, Guerrero Tortillas, and Avocados From Mexico which included creative social concepts to align with brand objectives, content strategy, and client expectations. • Drive the production of monthly content creation for Mission Foods and Guerrero Tortillas. • Concepting, writing, production, and editing of monthly short-form and long-form content.• Provided copywriting support for shopper marketing, food service marketing, and digital marketing campaigns.• Assisted in the Avocados From Mexico 2022 Super Bowl War Room: responsible for community management leading a social team through the Super Bowl social media campaign.

Dallas/Fort Worth Area

•Responsible for managing client's social media content strategy and digital marketing.•Responsible for content creation, digital ad placement, and campaign performance.•Oversee creative, set design, and art direction in photography.•Assisted in copywriting for shopper marketing, foodservice marketing, and digital campaigns. •Managed Influencer Marketing for quarterly campaign programs.•Supported paid media campaigns and data analytics reporting. •Managed, lead, and supported Mission Foods sporting partnership social marketing during the 2020-2021 IndyCar Racing Team Arrow McLaren SP and F1 team, McLaren.

Dallas/Fort Worth Area

•Lead social team•Oversee social media strategies that meet overall digital marketing strategy. •Responsible for leading content creation, ad placement, and campaign performance.•Manage social media accounts ensuring content meets strategy goals, and objectives. •Responsible for executing strong social media concepts.•Oversee creative, set design, and art direction in photography. •Provide monthly social KPIs and QBRs.

Dallas/Fort Worth Area

•Responsible for creating social media strategies that achieve marketing objectives. •Conduct market research, competitor analysis, and develop content strategy.•Responsible for managing social media accounts ensuring content meets strategy goals, and objectives. •Execute effective social media concepts for content creation. •Responsible for set design and art direction in photography. •Setting up and managing social PPC campaigns to meet marketing initiatives.•Provide monthly KPI and social reporting.

Dallas/Fort Worth Area

•Responsible for writing marketing copy and content. Executed compelling on-brand copy for digital and offline. •Collaborated with peers on conceptual development and the drafting/editing of copy for various types of marketing, promotional, and internal focused materials.• Increased following, engagement, and brand awareness through day-to-day management of multiple social media channels.

Dallas/Fort Worth Area

•Responsible for creating compelling and persuasive copy for global electrical wholesale company. •Responsible for daily brainstorming, creating, and transforming ideas into words for articles, blogs, advertisements, pamphlets, websites, flyers, brochures and more. •Conducted market research and created daily marketing collateral copy. •Increased brand awareness through daily social media management.

Dallas/Fort Worth Area

•Conducted market research and created targeted, quality content for internal and external platforms.•Increased following, engagement, and brand awareness through day-to-day management of multiple social media channels.•Assisted in and coordinated other marketing initiatives, including e-mail marketing, copywriting, brand strategy, external communications, and design.

Dallas/Fort Worth Area

▪Manage online fashion store, photography, develop marketing strategies.▪Inform, promote, educate, cultivate readers through writing.▪Created compelling stories and articles. ▪Collected photography, video to accompany blog posts.

Dallas/Fort Worth Area

▪Developed age-appropriate thematic lesson plans to aid child learning.▪Fostered a child focused classroom environment.▪Provided administrative support within office.▪Assisted with bookkeeping, filing, copying, inputting data, office errands.

El Paso, Texas Area

Reported feature story on the legends, myths and fears engendered by the end of theMayan calendar. Wrote a story on college students engaging in romantic relationships with someonefrom the military may be difficult.

El Paso, Texas Area

Wrote news features for the student produced online magazine. Covered new assignments in Juarez, Mexico. Produced multimedia packages on Juarez businesses finding new life across border.

El Paso, Texas Area

Reported news stories on campus at University of Texas, El Paso. Assigned stories to other reporters on a regular basis for the bi-weekly college newspaper. Responsible for managing, editing and laying out stories in the entertainment section ofpaper.