In my role as the mayor of Carapicuíba's social media manager, I create publication schedules aligned with his established branding, record content for all social media platforms (Facebook, Instagram, and YouTube), monitor schedules throughout the day and night when necessary, cover city events, and analyze metrics for the mayor's social media accounts.

Carapicuíba is a city located near São Paulo, Brazil's capital.At the City Hall, as a journalist, my tasks were: covering news shifts, responding to emails, writing press releases, attending recordings, drafting scripts, hosting programs produced by the City Hall, and developing ideas for social media.

Olhar Certo is the first network of ophthalmological clinics in Brazil. Its goal is to democratize access to eye healthcare for everyone. The company was founded in 2018 and has units in the states of São Paulo and Minas Gerais.My role as a social media and content producer includes the following functions:> I identified engagement issues on social media and developed new strategies to achieve better engagement results on all platforms.> Research and follow TikTok and Reels trends.> Capture images for creating videos and content for all social media platforms.> Conduct analyses and generate reports on social media trends and provide feedback on how to improve the company's performance on these platforms.> Take control of the brand's Instagram account and develop content strategies in collaboration with the marketing manager.> Proficient in copywriting.> Know how to use tools such as Capcut, Splice, Meta Business, Mlabs, Canva, and Inshot.> Provide real-time event coverage on social media.> Develop strategies to engage new accounts on TikTok.>Conduct metric analysis.> Manage communities within social media.> Create topics and scripts for videos.> Manage influencers.> Blog post publicationAchievements● Successfully organized a live stream with a TV program host (Zucatelli, host of 'Balanço Geral')● Increased visibility and engagement for an ophthalmological hospital that was less than a year old● Collaborated with influencers through barter arrangements to enhance brand visibility.

Vira is a public relations consultancy company that offers a wide range of services, from brand building and defining a voice tone to crisis management and boosting the image of individuals and companies in the country's major media outlets.My role as a public relations specialist included the following tasks:> Drafting press releases and story pitches for online and offline media.> Following up with journalists.>Monitoring and creating interview scripts.> Compiling mailing lists and networking with journalists.> Defining the voice tone and adjusting the persona's image positioning.Achievements:• Coverage in major media outlets such as CNN Brazil, GNT, and Multishow.• Increased visibility for individuals like Vítor DiCastro and Klébio Damas.

The Municipal Chamber of São Paulo is the legislative body of the city, composed of elected councilors, responsible for creating laws and overseeing the municipal government.My role as a TV program producer included responsibilities such as:> Planning and creating scripts for two TV programs, one focusing on former city council members and the other addressing people with disabilities and how the council could improve accessibility for them.>Contacting city council members, institutions, and public figures to be interviewed on the programs I hosted.> Editing the most impactful and important moments from each produced TV program.> Preparing the host and interviewee for the interview and explaining how the program would work.> Directing the entire program, noting recording errors, the best angles for guests, and the best parts for commercial breaks.> Producing events within the council, such as International Women's Day, directing and organizing the recording of testimonials and tributes.> Promoting the airing of the programs.My achievements: ● Improvement of the TV program production process. ● Assisted in transitioning one of the programs to an online interview format.

Gazeta Brasil is a Brazilian digital newspaper based in the city of São Paulo, which publishes news on economics, politics, TV, entertainment, and more.My role as a writing intern included the following responsibilities:> Real-time production of hard news> Live topic monitoring> Article development> Social media content production> Daily bulletin productionAchievements:● Real-time media development and research● Improvement in writing for digital newspapers● Learning how to approach individuals for various types of reporting.

The Universe Sugar is a company that operates in the dating app market.My role as a social media manager included the following responsibilities:> Development of a content calendar and strategy for social media (Facebook, Instagram)> Metric analysis> Community management> Blog post publication> CopywritingAchievements ● Increased visibility and engagement. ● More assertive communication with the target audience.