Becca Thomas Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

• Managed revitalization of brand image, logo, website including creation of inventory brochures, and sales collateral • Implemented Lasso CRM and integrated email marketing into the sales process. Open rates for emails are above the industry average ranging from 25% to 60%. • Reduced advertising investment while increasing sales by designing and implementing internal reporting documents to track ROI, cost per sale, and identify highest converting sources.• Developed a new marketing strategy in 2016, focusing on digital advertisement, resulting in 30% growth in sales while reducing total marketing investment.• Increased Google ad conversions 12% and source’s total percent of sales 2% by bringing the Adwords campaign management in house during 2017, while at the same time reducing cost by eliminating external management fees.• Tripled paid social media leads by funneling them via landing pages into the hands of our New Home Specialist. • Making it easier for the buyer to visualize options and selections by creating photography and videography libraries for 43 floor plans across four product-lines.• Refining the sales center to incorporate a content rich interactive sales tool meant to simplify and speed up the sales process. • Sales have increased every year since 2013 due in part to marketing strategy shifts and improvements

Portland, Maine Area

• Created strategic marketing plan for B2B new client prospects, referral network, and engaged client’s sales process• Produced marketing material including but not limited to bi-weekly HTML email campaigns and marketing presentations• Populated and maintained micro-site for client’s sales process• Implemented CRM integration and simplified marketing process for both prospective clients and current clients’ sales processes.• Resulted in engaged client base doubling