Becca Thomas Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

• Managed revitalization of brand image, logo, website including creation of inventory brochures, and sales collateral
• Implemented Lasso CRM and integrated email marketing into the sales process. Open rates for emails are above the industry average ranging from 25% to 60%.
• Reduced advertising investment while increasing sales by designing and implementing internal reporting documents to track ROI, cost per sale, and identify highest converting sources.
• Developed a new marketing strategy in 2016, focusing on digital advertisement, resulting in 30% growth in sales while reducing total marketing investment.
• Increased Google ad conversions 12% and source’s total percent of sales 2% by bringing the Adwords campaign management in house during 2017, while at the same time reducing cost by eliminating external management fees.
• Tripled paid social media leads by funneling them via landing pages into the hands of our New Home Specialist.

Portland, Maine Area

• Created strategic marketing plan for B2B new client prospects, referral network, and engaged client’s sales process
• Produced marketing material including but not limited to bi-weekly HTML email campaigns and marketing presentations
• Populated and maintained micro-site for client’s sales process
• Implemented CRM integration and simplified marketing process for both prospective clients and current clients’ sales processes.
• Resulted in engaged client base doubling