As the Director of Marketing of American Classic Homes, I collaborated with team members to create and execute marketing plans for all of American Classic Homes' new home communities. My range of responsibilities included managing brand equity, marketing communications, and consumer research and innovation. I was responsible for the planning and execution of marketing tactics, corporate branding, and strategic development of marketing materials.Additionally, as the Director of Marketing… Show more As the Director of Marketing of American Classic Homes, I collaborated with team members to create and execute marketing plans for all of American Classic Homes' new home communities. My range of responsibilities included managing brand equity, marketing communications, and consumer research and innovation. I was responsible for the planning and execution of marketing tactics, corporate branding, and strategic development of marketing materials.Additionally, as the Director of Marketing for SeaLevel Properties, the multi-family division of American Classic Homes, I oversaw the development and implementation of the marketing and brand strategy for multiple projects throughout Washington state. Show less

• Identified, developed, & implemented new marketing strategies for all five store locations• Managed event planning: trade shows, workshops, seminars, open houses, publicity for in-store events, communication, setup, staffing, & schedules • Reviewed all marketing materials before they went live for web, print, branding, press releases, etc.• Managed all of the day-to-day operations of the marketing department & staff• Established & maintained all communications with current &… Show more • Identified, developed, & implemented new marketing strategies for all five store locations• Managed event planning: trade shows, workshops, seminars, open houses, publicity for in-store events, communication, setup, staffing, & schedules • Reviewed all marketing materials before they went live for web, print, branding, press releases, etc.• Managed all of the day-to-day operations of the marketing department & staff• Established & maintained all communications with current & potential vendors, including conceptualizing, & selling marketing space (environments, store exterior, POP, print, etc.) • Worked with the e-commerce, sales, & purchasing departments for online & in-store campaigns • Implemented company sale promotions & tracked the success of marketing campaigns• Developed new fifth location interior & exterior design, branding, & grand opening marketing Show less

My role as Russo Power Equipment’s Ecommerce Marketing Coordinator was diverse and rewarding. My main responsibilities included increasing Russo’s digital presence with brand awareness, growing our online subscribers, and creating company growth through online revenue. To do this I managed the website, social media and email marketing campaigns to drive Ecommerce sales on RussoPower.com.Responsibilities • Managed & executed web based advertising campaigns through social media… Show more My role as Russo Power Equipment’s Ecommerce Marketing Coordinator was diverse and rewarding. My main responsibilities included increasing Russo’s digital presence with brand awareness, growing our online subscribers, and creating company growth through online revenue. To do this I managed the website, social media and email marketing campaigns to drive Ecommerce sales on RussoPower.com.Responsibilities • Managed & executed web based advertising campaigns through social media, email, and RussoPower.com.• Analyzed marketing campaign data to improve campaign performance. • Utilized my Graphic Design abilities (using Photoshop, InDesign, Illustrator programs) to create promotional and relevant online campaigns to target customers nationwide. • Sold website banner space to vendors as well as created all of the website banners.• Coordinated with Sales & Purchasing to determine what products to promote and specials to run.• Worked side-by-side with internal teams (Customer Service, IT, Sales, Marketing) for all matters pertaining to the running of the website, including promotional activities.• Assimilated, verified, photographed, and maintained products on the Ecommerce site to ensure that it is brand-right and fully functional. • Wrote and edited topical industry related articles.• Maintained Russo’s brand standards across the web: Including redesigning all of RussoPower.com’s homepage banners to help build a more consistent look. Show less

• Produced design work for sales, advertising, trade shows, public relations, & in-house materials• Created multiple seasonal 40+ page catalogs• Solicited & created ads in catalogs• Product Photography for catalog and web use