Samantha Kellenberger Email & Phone Number

• Meet with Builder Partners each month and review projects, goals, opportunities, marketing strategy, and lead generation
• Create and implement online marketing campaigns tailored to each Builder Partener’s needs and budget
• Develop and manage social media and search engine ads to drive high-quality traffic, leads, and engagement to the website
• Review Google Analytics and campaign performance
• Provide website audits and recommendations to convert leads
• Design landing pages to maximize conversions when needed

Concord, California

• Create and manage online campaigns and promotions including performance optimization, troubleshooting, and reporting
• Review analytics and use data to dictate strategy and tactics to drive qualified traffic to communities/website.
• Manage eBlast campaigns for varying marketing including: copy editing, creation, scheduling, segmentation, and analytic reports
• Manage social media pages including Facebook, Instagram, LinkedIn and Twitter
• Responsible for the upkeep and audit of the DeNova Homes website and landing pages
• Review and update syndication sites, BDX, Zillow, etc.

Pleasanton, CA

• Manage all incoming internet leads from company website and outsourced companies
• Enter and update information in a customer management database
• Exercise proper qualification skills to identify genuine leads that have the potential to become genuine sales opportunities
• Generate new customer opportunities by prospecting and developing existing leads through telephone, and email
• Convert qualified leads into office appointments with onsite Sales Representatives
• Run weekly & monthly analytics to see where leads are coming from and how many are converting to sales

Pleasanton, CA

• Manage eBlast campaigns for varying marketing including: copy editing, creation, scheduling, segmentation, and analytic reports and review
• Manage Facebook/Social Media Pages
• Manage and Update Website
• Support Communities with all Marketing Needs
• Manage and Meet with Marketing Vendors

Mountain View, CA

• Designed various business collateral (note cards, business cards, brochures, PowerPoint, ect.)
• Helped layout webpages and create web graphics
• Created signage for trade shows

San Francisco

• Worked with the Visual team and helped create the Photobook for the retail and outlet stores.
• Attended Visual Walkthroughs at Pottery Barn's flagship store for the seasonal store set ups and helped on various projects in the store.
• Assisted the Signage team with mock-ups and miscellaneous design projects.
• Once a week I helped the Packaging team organize and upload files.

San Francisco Bay Area

• Created customer proofs and fulfilled their orders
• Created and edited design files.
• Created print-ready files

San Francisco Bay Area

• Maintained brand identity through visual merchandise
• Created retail collateral material

Concord, California

• Managed and tagged all model home samples for sales and marketing purposes.
• Updated all data base with product information for flow through implementation
• Developed and implemented sales and marketing tools, brochures, presentations, labels, power point, slide shows and design books.

Aa, Graphic Design

Education record