Samantha Kellenberger Email & Phone Number

• Meet with Builder Partners each month and review projects, goals, opportunities, marketing strategy, and lead generation• Create and implement online marketing campaigns tailored to each Builder Partener’s needs and budget• Develop and manage social media and search engine ads to drive high-quality traffic, leads, and engagement to the website• Review Google Analytics and campaign performance• Provide website audits and recommendations to convert leads• Design landing pages to maximize conversions when needed• Generate Looker Studio reports for easy insight and analysis into campaign and website performance• Provide training to Builder Partner’s when asked/needed

Concord, California

• Create and manage online campaigns and promotions including performance optimization, troubleshooting, and reporting• Review analytics and use data to dictate strategy and tactics to drive qualified traffic to communities/website.• Manage eBlast campaigns for varying marketing including: copy editing, creation, scheduling, segmentation, and analytic reports• Manage social media pages including Facebook, Instagram, LinkedIn and Twitter• Responsible for the upkeep and audit of the DeNova Homes website and landing pages• Review and update syndication sites, BDX, Zillow, etc.• Prepare and coordinates all social media content, special events and grand openings per community• Prepare and create all necessary forms, supplies, equipment, and technology for successful opening and closing of sales centers including: marketing brochures, price sheets and community flyers• Assist with training and coaching the New Home Consultants and Sales Trainees per the corporate guidelines: Presentation, Lead Generation, Lasso CRM, etc.• Research and coordinate purchase of homeowner gifts, corporate and community promotional materials• Maintain the Sales & Marketing Department electronic files ensuring that all collateral material, model/sales office plans, sign design/maps, and advertising are stored appropriately• Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks and participating in professional organizations

Pleasanton, Ca

• Manage all incoming internet leads from company website and outsourced companies• Enter and update information in a customer management database• Exercise proper qualification skills to identify genuine leads that have the potential to become genuine sales opportunities• Generate new customer opportunities by prospecting and developing existing leads through telephone, and email• Convert qualified leads into office appointments with onsite Sales Representatives• Run weekly & monthly analytics to see where leads are coming from and how many are converting to sales• Manage eBlast campaigns for varying marketing including: copy editing, creation, scheduling, segmentation, analytic reports and review• Manage division Facebook page• Manage and update division community website pages• Create marketing materials such as online banners, flyers, and other promotional materials.• Manage and meet with marketing vendors

Pleasanton, Ca

• Manage eBlast campaigns for varying marketing including: copy editing, creation, scheduling, segmentation, and analytic reports and review• Manage Facebook/Social Media Pages• Manage and Update Website• Support Communities with all Marketing Needs• Manage and Meet with Marketing Vendors

Mountain View, Ca

• Designed various business collateral (note cards, business cards, brochures, PowerPoint, ect.) • Helped layout webpages and create web graphics• Created signage for trade shows

San Francisco

• Worked with the Visual team and helped create the Photobook for the retail and outlet stores. • Attended Visual Walkthroughs at Pottery Barn's flagship store for the seasonal store set ups and helped on various projects in the store.• Assisted the Signage team with mock-ups and miscellaneous design projects.• Once a week I helped the Packaging team organize and upload files.

San Francisco Bay Area

• Created customer proofs and fulfilled their orders• Created and edited design files.• Created print-ready files

San Francisco Bay Area

• Maintained brand identity through visual merchandise• Created retail collateral material

Concord, California

• Managed and tagged all model home samples for sales and marketing purposes.• Updated all data base with product information for flow through implementation• Developed and implemented sales and marketing tools, brochures, presentations, labels, power point, slide shows and design books.

Aa, Graphic Design

Education record