Senior Associate Director Of Annual Giving
Current
Aug 2021 - Present
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Becky Mccarthy Email & Phone Number
Senior Associate Director @ Boston University | Master's in Advertising
at
Boston University
1 work email found
@bu.edu
1 phone found area 617
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Associate Director @ Boston University | Master's in Advertising
Location
Boston, Massachusetts, United States
Who is Becky Mccarthy? Overview
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Becky Mccarthy is listed as Senior Associate Director @ Boston University | Master's in Advertising at Boston University, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at bu.edu, phone signal with area code 617, and a matched LinkedIn profile for Becky Mccarthy.
Becky Mccarthy previously worked as Senior Associate Director of Annual Giving at Boston University and Associate Director of Annual Giving at Boston University. Becky Mccarthy holds Master'S Degree, Advertising from Boston University.
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Email format at Boston University
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*@bu.edu
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Profile bio
About Becky Mccarthy
With over 15 years of experience in direct marketing, I am a senior associate director of annual giving at Boston University, where I oversee the strategy and execution of direct mail and email appeals for various constituencies and segments. My mission is to create customer-focused experiences that increase their engagement and loyalty to the university.I am passionate about leveraging data and analytics to optimize the performance and impact of our marketing campaigns across multiple media channels, including social media, direct mail, texting, and digital platforms. I also manage relationships with BU's 17 schools and colleges, as well as special constituencies, and collaborate with cross-functional team members to deliver comprehensive and integrated marketing solutions. In 2021, I received the CASE Circle of Excellence Silver Award for our innovative Pint Glass Campaign, which exceeded both our engagement and fundraising goals. I am a creative thinker and problem solver who is comfortable working both independently and as part of a team, and I enjoy building strong relationships and creating a positive culture among colleagues.
Listed skills include Social Media, Marketing Communications, Advertising, Marketing, and 44 others.
Current workplace
Becky Mccarthy's current company
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7 roles
Becky Mccarthy work experience
A career timeline built from the work history available for this profile.
Associate Director Of Annual Giving
CurrentAct as key member of the Annual Giving team. Oversee the strategy and execution of the direct mail and email appeals. Execute and help to develop the direct mail and email strategy for alumni, leadership donors, parents and constituencies that total over 350,000 prospects. Manage relationships with BU's 17 schools and college partners. Manage relationships.
Oct 2015 - Present
Marketing And Graphics Manager
- Reporting directly to the arena’s General Manager, my diverse responsibilities included:
- Developing and managing direct marketing campaigns for Boston University men’s ice hockey ticket sales and other Agganis Arena events focusing on maximizing attendance and revenue
- Managing marketing communications for email, website, social media, print ads, television and radio campaigns
- Negotiating media buys for local television, radio, online, and print channels
- Negotiating quotes from internal and external vendors for production of marketing collateral
- Managing and updating the arena’s website and social media sites
Mar 2004 - Oct 2015
Marketing Graphics Manager
- Managed the design and production of corporate and product marketing communications (including corporate identity, practice group brochures, tradeshow graphics, new business presentations, and internal communications).
- Managed the design and integration of the company’s corporate re-branding
- Maintained and updated the company’s external web site
- Managed all aspects of the Marketing Department’s promotional materials and advertisements from concept to completion
- Supervised and delegated projects to the department’s Graphic Coordinator
- Developed a strategic business plan and design for the company’s intranet
May 1997 - Jul 2003
Client Services Representative
- Liaison between venue ticket offices and Ticketmaster developing relationships and providing timely, pro-active customer service
- Analyzed information in order to program events into the Ticketmaster system and developed customized reports for individual clients
- Coordinated and instructed training sessions for ticket office staff
Mar 1995 - Feb 1997
Administrative Assistant
Thomas Cook Travel
- Provided daily assistance to the Vice President of Software Development and five project managers
- Independently managed all aspects of the Software Development Department’s administrative needs including booking travel arrangements, purchasing supplies, and calculating payroll
Aug 1993 - Mar 1995
Intern
Agnew, Carter, Mccarthy, Inc.
Worked as an intern and assisted with receptionist duties.
Jan 1986 - Aug 1992
4 education records
Becky Mccarthy education
Master'S Degree, Advertising
Certificate, Marketing
Certificate, Web Design
B. A., History, Sociology, Philosophy
FAQ
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What company does Becky Mccarthy work for?
Becky Mccarthy works for Boston University.
What is Becky Mccarthy's role at Boston University?
Becky Mccarthy is listed as Senior Associate Director @ Boston University | Master's in Advertising at Boston University.
What is Becky Mccarthy's email address?
AeroLeads has found 1 work email signal at @bu.edu for Becky Mccarthy at Boston University.
What is Becky Mccarthy's phone number?
AeroLeads has found 1 phone signal(s) with area code 617 for Becky Mccarthy at Boston University.
Where is Becky Mccarthy based?
Becky Mccarthy is based in Boston, Massachusetts, United States while working with Boston University.
What companies has Becky Mccarthy worked for?
Becky Mccarthy has worked for Boston University, Agganis Arena At Boston University, Shepley Bulfinch Richardson And Abbott, Ticketmaster, and Thomas Cook Travel.
How can I contact Becky Mccarthy?
You can use AeroLeads to view verified contact signals for Becky Mccarthy at Boston University, including work email, phone, and LinkedIn data when available.
What schools did Becky Mccarthy attend?
Becky Mccarthy holds Master'S Degree, Advertising from Boston University.
What skills is Becky Mccarthy known for?
Becky Mccarthy is listed with skills including Social Media, Marketing Communications, Advertising, Marketing, Event Planning, Social Media Marketing, Graphic Design, and Marketing Strategy.
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