Becky Crayman Email & Phone Number

Planning for several new event brand launches in Saudi Arabia and United Arab Emirates, focusing on liveable and smart cities, logistics, infrastructure and construction. Skills: project management, event management, content production, operations, sales & communication strategies, sponsorship delivery and ROI measurements.Increased revenue for a loss-making product, by 123% through implementing new revenue streams and a focused sales and marketing campaign.I have implemented portfolio expansion strategies to ensure competitor advantage, including the following marketing solutions: webinars, roundtables, conferences, festivals, awards and content.Collaborated with cross-geography teams on launching brand extensions to new territories.Lead on client retention in previous business portfolio (90%).I have experience in all types of events (exhibitions, awards, conferences, webinars) from 10 – 7000 attendees, leading on headline partnerships and managing P & Ls. I have led teams of 10+ Account Managers, Cofernece Producer, Event & Marketing Executives, managing portfolios of $4m+ revenue.I have run fundraising campaigns for Cancer Research and the Philippines earthquake appeal. I have identified, engaged and developed relationships with key stakeholders and C-Suite decision-makers from public and private sectors –global and local brands.I have produced coaching and mentoring programmes for sales, marketing and events teams, including goal-setting, sales structure, change management, product knowledge sessions.I listen to clients and colleagues’ ideas and objectives and empower and enable them to build growth plans to produce effective results.I am an analytical innovator, who has the attitude of ‘we can do if’ vs ‘we can’t do because’. Specialties: thought-leadership, strategic partnerships, competitive analysis, networking, influencing, sales planning, training, account management, negotiation, event production, marketing, PR, project management

Listed skills include Event Management, Account Management, B2B, Competitive Analysis, and 38 others.