Bekah Edwards Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Upon emigrating to Canada in Jan'2023, I worked as a strategic consultant for a Vancouver-based marketing agency. Here I was the strategy lead for key accounts (Intercom and Dell Technologies).

London, England, United Kingdom

Working as part of the leadership team, I headed up the content, SEO, earned and owned mediateams for RVU's financial services brands (Money.co.uk and Uswitch). This involved setting out our strategic plan and leading a team of cross-channel specialists to deliver against our four pillars of organic excellence, growing RVU’s customer base and income.

London, England, United Kingdom

This was a newly created role to develop and evolve the brand proposition for Money.co.uk, RVU’sfinancial services business. I led brand positioning development, market research projects and stakeholder workshops to help define Money.co.uk’s role in the market, defined a strategic marketing plan to bring this new proposition to life and led execution of.

London, United Kingdom

I joined RVU with the task of building a new content marketing department from scratch. I set up and defined the shape of this team and hired all team members. I built out our strategy for content marketing and digital PR (SEO), including campaign frameworks and a bespoke measurement approach, and scaled this operation across all five RVU brands.

London, United Kingdom

As the sole Content Marketing Director for Performics UK (AOR), my role was to lead the department, managing a team of specialists and pushing forward all aspects of the agency’s contentmarketing offering. I was the ‘go-to’ person for all Performance Content needs, ensuring clientgrowth and satisfaction.

London, United Kingdom

As Content Marketing Manager, I run a team of 4 delivering ROI-driven content marketing campaigns across a range of verticals including automotive, fashion and luxury. My responsibilities include:Data-led Strategy - Utilising a broad range of data (content, social, search) to craft ambitious content strategies that deliver on a client’s KPIs &.

London, United Kingdom

• I joined Performics as a Senior Content Marketing Executive and was promoted to Manager after 1 year. My role was to execute content marketing activity for our clients. Key responsibilities included:
• Producing data driven, long-form editorial content and product page copy which adhered to brand style and tone of voice
• Execution of mid and long-term content marketing campaigns from ideation and proposal through to creation and distribution
• Effectively implemented a digital PR approach to ensure maximum coverage and links from high value news publications and niche websites
• Advised on ways to repurpose content assets for multiple channels
• Built relationships with influencers are journalists through tailored content outreach

London, England, United Kingdom

• This was a specialised role within the wider digital marketing team to define and implement the company’s entire social media and content marketing strategy. This involved:
• Creating a master content plan for the blog, social channels and multimedia
• Producing engaging, relevant and on-brand copy for all marketing comms including emails, brochures, website and display ad copy
• Adopting a strong, compelling tone of voice across all online and social media content
• Establishing the brand as a thought leader through strategic content planning, development and outreach
• Building strong relationships with industry influencers to ensure maximum content exposure

Cheltenham

I managed Endsleigh’s student online community & lifestyle site, The Hub, making it a top destination for students. The role covered everything involved in running the hub including consistent tone of voice, content management via a CMS, management of a team of student writers, editorial control and multi-channel distribution.

Cheltenham

Bachelor Of Arts (Ba), Journalism, Film And Media.

Activities and Societies: Cardiff Union TV (CUTV), JOMEC netball club. 2:1 (69%)

Digital Marketing Diploma, Marketing

Awarded a distinction.

Education record

- 4 A- Levels: A A A B - 11 GCSE’S: A* - C