Bella (Han) Tao Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Partner with global key clients and agencies to provide measurement solutions that can lead to better understanding of marketing activities- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients- Manage client and agency feedback to ensure their voice is reflected with TikTok product and partnerships teams

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

• Manage various clients portfolio across Australia with a focus on media and digital solutions• Help brands, research companies and media agencies to understand market, consumers and audiences better to achieve business growth• Develop new business through effective client engagement and new products adoption

Hong Kong

• CLIENT MANAGEMENT AND BUSINESS DEVELOPMENT- Act as day to day contact point and provide end to end research service to a wide diversified client profile- Provide actionable insights and digital consulting service to optimize brands' marketing strategy, media planning and brand communications- Identify opportunities and lead proposals for MAD-related clients• MEDIA AND DIGITAL DOMAIN EXPERTISE- Coach and support CS team on Kantar digital solutions- Work closely with media agencies and publishers to execute digital project- Serve as local social solution champion and provide support for all social infusion solutions; Conduct office-wide training on social listening platforms• NEW DATA SOURCING- Involve in data sourcing from 3rd party big data companies in China and integrate data from multi-sources to answer complex business questions

Hong Kong

Lamplight Analytics is a social media analytics Hong Kong based start up that analyses billions of online conversations in Asia and Worldwide• DATA ANALYTICS & INSIGHTS- Collect and analyze social media data to provide insightful and actionable report for clients' digital communication strategy in Asia and globally- Conducted Asian luxury and beauty market research for business pitch through analyzing Asian social media conversations on Weibo, Baidu, Facebook, Instagram etc. • ACCOUNT MANAGEMENT- Responsible for managing a diverse client portfolio mainly including luxury, fashion retailers and agencies - Exposure to and comfortable with presenting to senior managing team, answering questions and providing actionable recommendations for their digital communication strategies- Provide Lamplight tool training to clients and report clients’ requested features to technical team• TECHNIQUE SUPPORT:- Collaborate with technical development team to ensure data quality- Continuously suggest and test optimization to enhance customer’s experience‬ and improve the platform

Hong Kong

• MARKETING RESEARCH AND CONSULTING- Designed and conducted market and marketing researches (ATL & BTL advertising, consumer behavior, CRM analysis, brand equity) using different methods (desk research, interview, online research, focus group)- Analyzed qualitative consumer data in depth and created reports for brand building in Asian market • BRAND STRATEGY- Conducted Chinese cultural auditing of brands in 360° communications- Provided sources of inspiration, conception & writing of brand platform• CREATIONconceptualized, wrote and translated all kinds of communication materials brand naming, press release, company brochure and digital content (both English and Simplified Chinese)• CLIENT MANAGEMENTmanaged a diverse prestigious clients’ portfolio including top luxury, lifestyle, fashion and beauty brands

Ma Cultural Heritage Studies, Museum Studies; Heritage Conservation; Antiques Law

Communication Team Leader in UCL-Geffrye Museum Cooperated Project 2012-2013. Lead a team of 5 to produce online marketing strategies.

Ba, International Communications, 2:1

Activities and Societies: Business Society, Spanish Society and Film SocietyFour-year training on International Communications Studies..