Bella (Han) Tao Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Partner with global key clients and agencies to provide measurement solutions that can lead to better understanding of marketing activities- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients- Manage client and agency feedback to ensure their voice is reflected with.

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

• Manage various clients portfolio across Australia with a focus on media and digital solutions
• Help brands, research companies and media agencies to understand market, consumers and audiences better to achieve business growth
• Develop new business through effective client engagement and new products adoption

Hong Kong

• CLIENT MANAGEMENT AND BUSINESS DEVELOPMENT- Act as day to day contact point and provide end to end research service to a wide diversified client profile- Provide actionable insights and digital consulting service to.
• MEDIA AND DIGITAL DOMAIN EXPERTISE- Coach and support CS team on Kantar digital solutions- Work closely with media agencies and publishers to execute digital project- Serve as local social solution champion and provide.
• NEW DATA SOURCING- Involve in data sourcing from 3rd party big data companies in China and integrate data from multi-sources to answer complex business questions

Hong Kong

• Lamplight Analytics is a social media analytics Hong Kong based start up that analyses billions of online conversations in Asia and Worldwide
• DATA ANALYTICS & INSIGHTS- Collect and analyze social media data to provide insightful and actionable report for clients' digital communication strategy in Asia and globally- Conducted Asian luxury and beauty market.
• ACCOUNT MANAGEMENT- Responsible for managing a diverse client portfolio mainly including luxury, fashion retailers and agencies - Exposure to and comfortable with presenting to senior managing team, answering questions.
• TECHNIQUE SUPPORT:- Collaborate with technical development team to ensure data quality- Continuously suggest and test optimization to enhance customer’s experience‬ and improve the platform

Hong Kong

• MARKETING RESEARCH AND CONSULTING- Designed and conducted market and marketing researches (ATL & BTL advertising, consumer behavior, CRM analysis, brand equity) using different methods (desk research, interview, online.
• BRAND STRATEGY- Conducted Chinese cultural auditing of brands in 360° communications- Provided sources of inspiration, conception & writing of brand platform
• CREATIONconceptualized, wrote and translated all kinds of communication materials brand naming, press release, company brochure and digital content (both English and Simplified Chinese)
• CLIENT MANAGEMENTmanaged a diverse prestigious clients’ portfolio including top luxury, lifestyle, fashion and beauty brands

Ma Cultural Heritage Studies, Museum Studies; Heritage Conservation; Antiques Law

Communication Team Leader in UCL-Geffrye Museum Cooperated Project 2012-2013. Lead a team of 5 to produce online marketing strategies.

Ba, International Communications, 2:1

Activities and Societies: Business Society, Spanish Society and Film SocietyFour-year training on International Communications Studies..