Belle Soh Email & Phone Number

Palo Alto, California, US

Palo Alto, California, US

Today's enterprises use thousands of apps, and automating workflows across them has become a huge challenge. Workato—the only automation platform that is modern, cloud-native, and powerful enough to be recognized as a leader by Gartner and Forrester—empowers employees at the world’s top brands and high growth innovators to rapidly connect their apps and.

New York, NY, US

New York, NY, US

• The Good in Fashion (TGIF) is a non-profit initiative that educates Singaporeans on sustainable fashion habits. As co-founder and campaign lead of TGIF, I have:
• Led a team of 4 across multiple functions – Research, Content, Business Development, Public Relations
• Established close partnerships with 8 major brands and agencies (DBS, H&M, Refash, NYC, Refash, Fashion Revolution, The Salvation Army & Zerrin)
• Achieved strong online presence across social media channels over a short 4-month period: Built from the ground up an online community of 1,600; Generated over 365,000 impressions, with a high engagement rate of 6.74%
• Saved more than 100kg of clothes from going to the landfill through on-ground thrift and donation events
• Conceptualised and designed online satire "fashion collection", Thread Lightly (http://thegoodinfashion.com/threadlightly), which was featured in The Straits Times

Singapore, Singapore, SG

• Was the Lead Content Curator and Developer of 'Ask Phoebe', an AI-driven chatbot that offers a treasure trove of stay-at-home activity ideas. The bot was a ground-up initiative which saw close to a thousand users.
• As part of 'Ask Phoebe' launch, kickstarted the #MakeHomesGreatAgain CSR movement, which earned global to local media coverage from over 30 media outlets including AsiaOne, CNA938, The Drum, Yahoo, TechNode, Business.
• Produced key content assets: #MakeHomesGreatAgain Starter Kit – an essential guide for companies looking to onboard the movement; Press Releases; Articles
• Within my first week of joining, led the conceptualisation, launch and execution of a digital COVID-19 initiative for employee engagement, which saw close to 50% company-wide participation

Singapore, Singapore, SG

• At TiffinTown Books, we celebrate females. Based in U.S. and Singapore, TiffinTown Books is a social enterprise start-up dedicated to telling children the stories of women who deserve our recognition. As a social media.
• Grown an online community of 3000: Boosted organic Instagram following by at least 727%, and Twitter by 167%, with 30% MoM growth
• Engaged in an overseas partnerships stint in Portland, USA (Dec 2018)
• Doubled up as both a graphic designer and copywriter
• Conceptualised, planned, and executed a brand ambassador programme '#Mommy Leaders'
• Managed social media community across Instagram, Facebook, and Twitter

Singapore, Singapore, SG

• Helped managed a local tourism campaign for key client, Singapore Tourism Board (STB)
• Developed timelines, budgets, and creative assets
• Point of contact between clients and the creative team: Managed client relations and briefed creative directors
• During program graduation pitch, team was awarded with the best creative pitch out of 3 main participating groups
• Build multiple decks for internal team sharing

Singapore, Singapore, SG

• As a member of the NTU Emcee Club, I have had the opportunity to speak and host at multiple internal and external paid events such as:
• Car Free Sundays (Jan - Mar '19)
• Spring Surprise @ Gardens By The Bay (Feb '19)
• Akemi Uchi roadshows (Mar, Apr, Sep '17; Jan '18)
• Orchard Road Food Fiesta (Apr '17)
• Nanyang Arts Festival (Feb '17)

Singapore, Singapore, SG

Spectrum TV is a student-run broadcast station producing television programmes broadcast across Nanyang Technological University over the campus cable network and streamed online.

• Paparazzi is an annual Wee Kim Wee School of Communications & Information (WKWSCI) theatre production helmed by the student body. As head of publicity & publication, I have:
• Conceptualised and executed publicity campaign across online and offline channels to promote the production 'Fear of Writing', resulting 2 fully sold-out shows
• Produced videos, posters, programme booklets, and social media collaterals
• Held 2 studio photoshoots for cast and crew members
• Designed merchandise to raise funds for team

Florray is a beauty distributionship company carrying reputable brands such as Bourjois and the first-ever in Singapore, Lapothicell. Being the social media marketing intern, I produced quality content and also assisted with site maintenance for Florray's new website, Florray.com. In addition, I was involved in their PR & outreach strategy.

Crafted engaging copy for the luxury hotel brand Alila Hotels, namely Alila Seminyak and Alila Solo. Painted a mental picture through words for potential and current customers, driving click-rate bookings and enquiries. Additionally, I managed the accounts of Alila Seminyak and Alila Solo daily, engaging customers on the platforms Instagram and Facebook..

Singapore, SG

Underwent 2 weeks of training for front-end operations of IRAS' tax hotline. Handled Tax Enquiries and assisted callers with tax filing. Gained valuable knowledge of tax filing in the Personal income and Business Income Tax divisions.

I was assigned to the Little Arts Academy and got the chance to facilitate the school's Mini Monet Art Exhibition and their 'Dreams'Productions. I was also involved in the pre-launch and launch activities of 10SQuare@ Orchard Central, a youth arts school for the low income.

Bachelor'S Degree (Honours), Communication And Media Studies

A-Level Certificate

O Level Certificate