Ben Collett Email & Phone Number

United States

Provo, Utah, United States

Provo, Utah, United States

• Managed $2.8 million ad-spend per month across Google and Microsoft Ads resulting in +3400 avg customers/month in 2023
• Optimized marketing funnel through CRO and sales processes to improve response rate on Vivint.com by +30%
• Developed current and new search & shopping campaigns in Google and Bing leading to a +30% sales
• Presented account findings and strategic recommendations of market opportunities to leadership
• Coordinated and managed Brand auction with partners and internal stakeholders.
• Optimized automated bidding strategies and offline conversion models to improve CTR, CPC, CPL and CPS metrics.

Lindon Utah

• Managed over $40k client adspend per month for SMB & Enterprise clients resulting in $15k managed revenue
• Consulted clients on their digital marketing strategy based on key metrics in Google & Facebook Ads and made recommendations accordingly.
• Fulfilled weekly account optimizations, a/b testing for landing page design, ad copy & audience testing.
• Analyzed account performance and presented learnings, successes, & challenges to clients through bi-weekly calls.

2301 W Ashton Blvd. Lehi, Utah 84043

• Presented recruitment sessions at high school career days, open houses, and public job fairs.
• Coordinated, scheduled and provided campus tours for applicants to meet with industry pros.
• Managed social media text message & email marketing campaigns.
• Organized and executed school wide events like graduation and MTECH day for 3 campuses
• Maintained positive relationships with 30 High Schools through weekly visits & email outreach.

Lehi, Utah

• Completed website audits using Google Analytics, Google Search Console, and Ahref Tools
• Implemented solutions from Keyword Research, Competitor Research, Buyer Persona research.
• Built 27 new links through PR outreach via email and phone calls and performed a Link Audit with Google Webmaster Tools
• Performed Conversion Rate Optimizations for specific landing pages.

Provo, Utah Area

• Directed team work-plan for promotion, analysis and presentation of 2017 Employee Engagement Report.
• Designed email and social media campaign, reaching goal of 157 HR executive responses.
• Analyzed and presented Engagement Report to DecisionWise Executives with recommendations of industry trends.

Provo, Utah Area

• Instructed faculty & staff on how to reconcile expenses with BYU
• Managed and maintained vendor files in BYU Peoplesoft database
• Trained 8 other Associate Buyers and Representatives on BYU purchasing systems and procedures.
• Customer service front desk for BYU Travel Agents

Greater Los Angeles Area

• Process Communication Model workshop (intensive) Graduate
• Leadership Process: Motivating Achievement workshop - McClelland’s Need Theory (intensive) Graduate
• Researched, compiled, and presented media clips used to train C-Suite Executives.

Sandy And Orem Utah

• Sold diabetic supplies over the phone to new customers through cold calls and leads
• Reactivated former accounts and maintained current customers to stay on our product