- Ran MarketingOps, cross-vertical strategy and training in a Lead-Gen agency setting. - Managed a lean-built team of Strategists and Specialists that grew revenue, profit and client results in a holistic, result based structure. - Created and managed strategy, tactics & creative direction that took an unprofitable vertical into profit, a home services vertical to 4x profit growth and 2x lead quality of a third vertical.- Created or re-created all marketing guidelines, processes and SOPs with the goals of improved efficiency and easier scalability.

- Led digital multi-channel marketing strategies and budgets for national family entertainment franchise at both the corporate and location levels.- Set operational and tactical processes for the agency’s franchise vertical.- Created onboarding and recommendation processes and tools that enabled success forecasting at the local park level.- Strategy pushed to a 27% YOY park revenue increase as well as the largest membership opening in franchise history

- Set up custom marketing processes, strategies, tactics, campaigns and execution for companies.- Created and refined OKRs, KPIs and general alignment of marketing to business objectives.- Marketing audits of process, social media, SEM, content strategy, style guides and reputation management.

- Directly managed internal on-site, international and external remote teams.- Built digital & traditional channel strategies around CX.- Attained a revenue increase of 3x by focusing hiring profiles, building departmental processes, identifying new markets and improving culture & morale.

- Built and managed the marketing department during FGL's Enhance® product launch. - Led an international, fully remote team to grow monthly sign- ups, quality conversions and website visits by 150%.- Created and implemented product messaging and conversions through a wide variety of networks and channels such as: PPC, SEO, SEM, SMM, SMO, Influencer Marketing, Conference Strategy and Email Marketing.

- Led a team responsible for bringing desktop developers over to mobile.- Productized a system transferring applications coded in Flash into mobile apps.- Focused on messaging, UI, UX, PPC, Influencer Marketing, Email, PPC, Landing Pages & social to create awareness and drive conversions.

- Planned, directed and coordinated operations in support of company's growth. .- Led discovery and negotiations for external game acquisition and licensing.- Set up the strategy for discovery marketing and game monetization

- Created digital marketing campaigns for clients such as NAUI, Dish Network, The New York Times, the University of Central Florida and the Kansas City Royals.- Led sales, operations and strategy.- Focused heavily on client ROI, UX and UI.