Ben C. Email & Phone Number

Brighton, England, United Kingdom

Leading the digital marketing at 15below, I work with the Head of Marketing and other members of the marketing team to achieve business goals. I maintain a monthly plan, analysing the consumer experience across digital channels, making recommendations, and managing the digital marketing budget to meet CPL and ROI targets.Key responsibilities include:Channel management and lead generation- Oversee and manage all digital marketing channels and online conversion points, including email marketing, social media, PPC and SEO.- Monitor and analyse the performance of the website and digital marketing campaigns, reporting on the performance and making data-driven decisions to continuously improve results.- Manage and enhance 15below’s online presence, including the website, blog, and social media platforms (LinkedIn, Facebook and Twitter).- Oversee and manage digital elements of multi-channel marketing campaigns that contribute to lead generation objectives.Website / content platform management- Manage the website, handling content within the CMS to ensure it aligns with business goals for lead generation and brand development.- Oversee website development, collaborating with our development agency on the design and creation of new features and smooth bug resolution.- Handle the production of digital content assets including eGuides, ABM playbooks, and monthly newsletters.General:- Collaborate with cross-functional teams, including product, commercial, and design to execute digital marketing initiatives.- Be the business’ expert in SEO, CRO and digital UX.- Conduct market research and competitor analysis to identify new opportunities, trends, and best practices in the digital marketing landscape.

Brighton, England, United Kingdom

Overarching responsibility for the digital marketing function at 15below, delivering strong results including a +70% YoY increase in website traffic and +220% increase in organic search impressions.Key duties included:- Analysing the end-to-end consumer experience across all digital channels which includes SEO, paid channels, email marketing, social media, and the company website.- SEO - Research and implement SEO recommendations, including competitor analysis, technical, on-page, and off-page best practices, ongoing keyword optimisation, and collaborating with copywriters to enhance SEO in content creation, while also suggesting improvements to website structure, content, linking, and other factors to boost SERPs position.- CRO - Oversee all conversion points in the digital marketing funnel, implementing an efficient testing program to enhance on-site conversion and analyse results to draw insights and provide clear recommendations for future tests.- Email - Designing and helping to implement direct and automated email marketing campaigns. Analysing campaign performance and making recommendations for future improvements.- Social media - Utilising 15below's social media channels (LinkedIn, Facebook and Twitter), including: developing social media strategies with the aim of increasing brand awareness and customer engagement.- Supporting with other generalist marketing duties as required, including event planning, content creation and marketing communications.

Brighton, United Kingdom

Working within a small marketing team spanning two brands; worldwide ski travel specialists Ski Safari and Freedom Treks who offer cycling & walking holidays in Europe and Asia. I was primarily tasked with leading the marketing for Freedom Treks.As part of my role, I helped to establish Freedom Treks as a key player in the industry. I developed a strong brand identity & tone of voice, whilst improving the efficiency of the marketing output across multiple channels including SEO, PPC, Social Media and Email Marketing.

West Sussex, United Kingdom, United Kingdom

Freelance work helping a number of small businesses with website design and online marketing. This included:- Designed client websites built around the Wordpress CMS, complete with full onsite SEO (meta data, pages optimised for site speed, correct internal links etc)- Created comprehensive marketing strategies to improve sales or lead generation- Regular copywriting for blog posts and social media campaigns

Gatwick

Responsibility for management of the affiliate programme for Evans Cycles (the UK’s largest specialist cycle retailer), alongside generating & nurturing key online partnerships. Tasked with increasing ecommerce business both in the UK & internationally.Key responsibilities included:- Development of Evans Cycles Affiliate marketing mix through recruitment & retention of key affiliates & relevant websites from various categories- Involvement in creating & implementing online marketing campaigns- Generating, developing & maintaining strong relationship with key affiliates, including regular contact- Planning affiliate promotional activity on quarterly basis, including analysis of affiliate performance & negotiating discounted activity with key partners- Granular performance analysis ensuring weekly/monthly revenue & traffic targets are met according to set budgets- Compiling weekly & monthly KPI reports to analyse traffic performance & implement actionable insights- Processing of invoices- Working closely with web trading team, ensuring affiliates & other partners have access to the latest products & offersKey achievements included:- Over-delivered on targeted sales figures by 28% during key trading period at a 20% underspend- Developed & implemented a new planning process for affiliate & partnership activity- Instigated strong online campaigns with significant partners including Paypal & O2- Significantly grew international affiliate traffic & revenue- Diversified affiliate mix to reduce reliance on cashback- Created plan for incentivising affiliates to improve performance- Developed voucher code strategy, ensuring codes delivered necessary sales against strong margin target- Created communication strategy including construction of custom HTML affiliate newsletter for regular communication with affiliates- Reviewed link/banner suite & developed through design a large suite of effective banners

Crawley, England, United Kingdom

Delivery of digital marketing strategy through various channels for the Specialist Holidays Group division of TUI Travel PLC, a FTSE 100 company and one of the world's leading leisure travel providers. Working on brands including Crystal Ski, Hayes & Jarvis and Sovereign Luxury Travel. My role included running the group’s affiliate marketing programme and maintenance of PPC and online display advertising.Key responsibilities included:• Management of Affiliate programmes for 8 brands• Key contact for relationship with major affiliate network, including daily interaction• Primary source of engagement and communication with website publishers• Optimisation of publisher activities, including outreach and recruitment• Overseeing creation and optimisation of links & banners (including briefing process)• Competitor analysis• Compiled weekly/monthly KPI reports complete with analysis.Key achievements included:• Delivered a 33% year-on-year sales increase during key trading periods• Creation and delivery of strategy, including forecasting• Overhauling reporting processes to include more depth and accuracy• Delivered affiliate programme growth potential, through an understanding of key focus areas that lead to consolidation from two affiliate networks to one.

Central London

A 13 month internship during my third year at university in a busy central London office. Experience gained in the trade marketing, PR and MICE departments of this global organisation. Corresponding on a daily basis with the general public, journalists, trade organisations and international offices.

Leisure Marketing

Dissertation subject: Opinion leadership on blogging platforms

Education record