Ben Fraser Email & Phone Number

Boulder, Co

Boulder, Co

+ Founder & current spiritual leader of new apparel company styled as a pizza religion+ Created concept, build website, shot & edited photography, worked with an apparel designer on "Ceremonial Garb" designs, and wrote all website copy, including 9 book holy text+ Become an Acolyte at AcolyteOfZa.com

Boulder, Co

-Five years of agency expereince executing new product and brand positioning projects. Clients included PepsiCo, Frito-Lay, Quaker, SC Johnson, Hamilton Beach, Ocean Spray, Qdoba, Cinnabon, Aunty Anne’s, Daiya, & Dogswell-Leader of daily client communications while internally managing innovation, design, culinary, and external resources across multiple workflows to ensure timely execution of client deliverables-Design and lead cross-functional workshops, managing 20-40 participants through multi-day innovation sessions with output including new product ideas, product prototypes, product or brand names, and brand positioning frameworks-Develop and refine new product concepts for Fortune 100 brands ready for BASES or other quantitative methodologies-Synthesize and deliver strategic recommendations that reconcile consumer, brand, and category insights into strategically-grounded and differentiated brand positioning

Boulder, Co

-Assisted in grassroots development of a new-to-market kids’ snacking brand launching in 2018 as well as Miller’s Batch, a premium hot cereal sub-brand for Quaker that launched in 2017. Work included developing strategy and positioning, generating brand names, innovating new product pipeline, collaborating with designers on logo and packaging designs, and qualitatively testing with target consumers-Performed category research analysis including auditing competitive positioning for differentiated opportunities and conducting interviews with industry experts

Boulder, Co

-Executing day-to-day logistics for product innovation and positioning projects including management of timeline, budget tracking and analysis, travel coordination, and client and vendor invoicing-Managing qualitative research by writing screeners, managing recruits, organizing travel logistics, pre-screening respondents, and executing day-of responsibilities-Executing creative client brainstorm sessions that includes planning, organizing, and facilitating creative exercises, writing workshop guides, and overseeing all details for 35+ person, multi-day client events-Video production and videography for live stream of annual innovation conference and editing and motion graphics for internal and client use across all departments

Boulder, Co

Supporting multiple innovation project teams by executing mission-critical project tasks including managing logistics and setup for client work sessions and qualitative research, auditing competitive brands and products, and participating in new product and positioning ideations

Boulder, Co

Developed and fostered community involvement by organizing educational and social programs, creating informational bulletin boards, and enforcing building policy for over 400 residents