At the helm of Rexel USA's digital transformation, I led groundbreaking initiatives that revolutionized our operations. One of my key accomplishments was successfully implementing a robust MDM data foundation, seamlessly integrating data from all sources, including our 7 ERP systems. By fostering collaboration between IT and digital teams, I established our center of excellencies, encompassing Data Science/BI, Digital Development, Backoffice simplification, IT, Digital Marketing, and Adoption.Taking the organization's customer experience to new heights, I executed an innovative Omni-channel digital strategy, leveraging in-house developed multi-branded eCommerce sites, CRM, OMS, and operational tools to cater to our valued B2B customers.Moreover, I spearheaded the creation of an employee intranet equipped with automated workflows and an intuitive chatbot, empowering our workforce with 24/7 access to vital information. This cutting-edge solution streamlined internal processes and significantly enhanced employee productivity and satisfaction.

Leading the paramount initiative of the top company, my role entailed orchestrating a transformation from traditional brick-and-mortar to a cutting-edge multi-channel powerhouse with unrivaled eCommerce capabilities. This encompassed leveraging our global web and APP platform, expertly crafted on the foundation of Hybris Commerce. In addition, I held the responsibility for spearheading digital adoption, digital marketing, and crafting innovative B2B/B2C strategies.Notably, I was entrusted with transforming crucial business functions, such as Fraud, Logistics, Accounting, Tax, and Customer Service, to seamlessly align with and excel in the multi-channel approach.Overseeing a diverse portfolio of 10 Rexel eCommerce properties in the US and CA, my leadership played a pivotal role in driving a remarkable revenue of over 100 million dollars in eCommerce sales.With a focus on progress and innovation, I took charge of defining and establishing a forward-looking digital and innovation strategy, meticulously identifying requirements, and devising a comprehensive product roadmap within an agile development process.A driving force behind customer-centricity, I established the voice of the customer and adeptly orchestrated adoption and digital marketing initiatives to enhance engagement and satisfaction.Furthermore, my role encompassed managing a multi-million-dollar P&L, comprising both direct and indirect teams, ensuring financial success and sustained growth across the organization.

Pioneering the establishment of the first-ever global mobile team, I played a pivotal role in developing the cutting-edge Rexel APP and Mobile site, seamlessly deployed across 5 strategically significant countries. My role encompassed spearheading the Mobile and innovation roadmap, while also providing visionary leadership and strategic direction to the broader e-Commerce team. Collaborating closely with country teams, I actively marketed mobile solutions to drive adoption and customer engagement. A champion of the mobile-first approach, I worked closely with digital marketing, UX, and analytics teams to deliver exceptional user experiences.Key achievements under my guidance include:- Devising and implementing a successful enterprise mobile strategy, leading to the swift release of mobile apps in 5 countries within a year.- Conducting a comprehensive customer study to identify crucial "Mobile Moments" and subsequently developing a feature roadmap that effectively addressed these critical points, elevating the overall mobile experience.- Achieving a remarkable 200% growth in mobile revenue within a mere 6 months and consistently witnessing exponential growth on a global scale.- Introducing several groundbreaking B2B features, most notably the in-APP customer self-checkout, revolutionizing the convenience and efficiency of our mobile platform.

Full P&L and leadership responsibilities for the design, development, and execution of B2B/B2C e-Commerce systems and digital marketing strategy. Transformed the existing brick-and-mortar company to multi-channel. Hired a diversified team of experts and managed the entire development of Platt.com and our mobile APP. Integrated e-Commerce into the business, working closely with senior management while leading the operational changes needed in customer service, content management, finance, IT, sales and logistics. Developed strategic digital marketing and promotional plans, search engine optimization, forecasts and budgets to grow revenue and build brand awareness. Developed the overall online marketing strategy. - Formed a team that developed Platt’s e-Business while defining the digital road-map and strategy - Implemented guest ordering and generated millions in new revenue at record margins - Maximized Search Engine Optimization best practices resulting in over 60% organic traffic and a leader in the electrical industry - Created distinct digital marketing campaigns lowering cost per customer acquisition by 50%. Created complex customer lifecycle and recommendation algorithms feeding personalization, SEM and email campaigns. - Led the creation and development of new content and campaigns including videos, mobile, and social media to increase brand awareness, build customer trust, and increase conversion - Platt.com and the Platt APP are recognized as the leading B2B e-Commerce solutions in the U.S. and created the largest B2C electrical site.

Managed a large team of buyers and electrical technical support agents. Responsible for inventory at over 100 locations including 2 distribution centers. Maintained fill rates while reducing inventory. Developed and maintained strong vendor account relationships.

Analyzed and presented key business intelligence to the CEO and executive team weekly. Managed the development of the data warehouse and business intelligence reporting tools. Created standardized visual reporting in addition to ad hoc query tools for business users. Implemented modeling of existing and integrated system processes and data flows.

Responsible for managing Platt’s largest vendor. Led initiatives in reducing costs, improving sales and profits. Developed purchasing programs to improve processes in order to meet corporate objectives.