Responsible for creative development of Cellairis products and marketing collateral. Also performing in-house product photography. Editing, color correcting, masking and layout to create clean and consistent imagery for use across retail and wholesale websites including Amazon, Verizon, AT&T, T-Mobile, and many other sites.For over two decades, Cellairis has helped businesses stay connected by providing mobile devices, accessories, services, and custom solutions. Our team is dedicated to understanding your specific business needs and providing a customized solution. Backed by best-in-class products and unparalleled support, Cellairis is the easy choice for your mobile device requirements. Whatever your business model – franchise, retailer, distributor, or enterprise; we have you covered.SERVICES:Device Procurement - Mobile Phones, Tablets, Routers, and LaptopsDevice Configuration and Software LoadingStaging and KittingProtection Bundles, Warranties, and Repair FacilityLogistics and DeploymentCUSTOM SOLUTIONS:Private LabelLogo PrintingDesign, Prototype, and ToolingPackagingACCESSORIES:Cases, Screen Protection, Power, Mounts & StandsVERTICALS WE SUPPORT:Education, Healthcare, Hospitality, Public Sector, Retail, Transportation

Freelance graphic designer specializing in visual concept building, photography, and creative brainstorming. Major clients include: USTA, UPtv, PGA, NBA, and Turner.

Responsible for all creative development of AWS products including product photography and marketing collateral. Leading, mentoring and managing a team of up to 5 direct reports. Working with external agencies and internal departments to create engaging, customer focused designs for print and web. Lead direction in the development of creative pitch materials to generate new business opportunities. Hands-on approach with key projects, utilizing many years of experience as a photographer and graphic designer to personally create as lead designer/photographer. Handled videography and edited in Adobe Premiere Pro.

Responsible for inspiring and designing the brand aesthetic for Boxercraft through the creation of marketing collateral and photography for items such as catalogs, flyers, editorials, press releases, newsletters, event announcements, price lists and sales/marketing presentations. Working very closely with the Web Director on website, social media, SEO and e-commerce needs. Assisting with event coordination and trade shows. Managed up to 5 direct reports concurrently and assisted in managing the daily scheduling of projects for the marketing team. Worked with brands such as NCAA, NFL, PGA, and Russell Athletic.• Handled in-house product photography. Editing, color correcting, masking and layout to create clean and consistent imagery for use in Boxercraft catalogs and Boxercraft website as well as affiliates including Amazon and Fanatics. Handled videography and edited in Adobe Premiere Pro.• Created 28 catalogs in 6 years at Boxercraft. Handled catalog creation from point A-Z, from brainstorming/visualization to full layout of each catalog, drawing on past experience as a professional photographer and as a graphic designer. Directed over 30 large photoshoots during this time. (View full catalogs at: bcrawford.myportfolio.com)• Managed a yearly budget of $275,000 which was effectively kept under budget each year and maintained without raising, even with the addition of 100+ new styles and greater web image needs, due in part to facilitating improvements in the catalog creative process such as bringing all clothing/product photography in-house by setting up a photo studio on-site and personally photographing all new clothing/products which in the past were outsourced at a cost of $50 per image. Photographed in 6 years over 4000 images equaling a savings of $200,000 for Boxercraft. Also kept costs down by personally photographing models on-site to fill in needed gaps in between the larger studio photo shoots.

Worked in the Media Department developing concepts and mock-ups to be used to promote all activities and organizations including weekly event hand-outs, in-house event banners, posters, unique CD/DVD packaging, logos, brochures, t-shirts and apparel for special events campaigns. Met with department leaders for project discovery sessions. Worked with vendors and printers for project quotes, proofing, materials and timetables to meet project goals. Updated website each week with web ads, event thumbnails and managed social media.• Redesigned all indoor/outdoor signage, logo, website, video and all print media for a complete rebrand.• Created interactive HTML “eblast” email weekly to market upcoming events, pushed it onto social media sites, Twitter and Facebook and used integrated techniques to study number of views and clicks to determine which events were the most popular.

Created innovative concepts for branding, packaging, logos and promotional graphics such as flyers, hand-outs, teasers, invites and proposals. Designed multi-dimensional trade show displays. Managed the staff of graphic designers and directly communicated with clients to work out layout and changes to packaging and printed materials. Edited video using Adobe Premiere Pro and Apple Final Cut Pro.• Designed brand intensive packaging and promotional graphics for clients that included NBC, FOX, Warner Brothers, and ABC affiliates such as local television station, WSB-TV as well as over 200 other television, radio and newspapers across the United States, Canada and South America.• Worked on an average of 20-25 media programs per month in a tight deadline oriented environment. • Created presentations for Account Directors and Program Managers to show effective marketing strategies to businesses looking to grow.

Coordinated, shot and edited all photography for the Douglas and Paulding Neighbor Newspapers, including front page photos, lifestyle and sporting events. Created editorial illustrations that combined graphics with text. • Designed and developed advertisements for local businesses.• Maintained and updated the newspaper’s extensive image library.

Covered major photography assignments within tight deadlines of a daily newspaper. Delegated photography assignments to assistant photographers and covered high school sports. Edited photos in Photoshop. Created editorial illustrations that combined graphics with text and built advertisements.• Promoted to Chief Photographer after ten months. Managed, trained and coordinated daily schedules for two staff photographers.• Maintained and updated the newspaper’s extensive image library.