Ben Bullock Email & Phone Number

Chicago, Il, Us

Cleveland, Ohio, United States

• Pioneer a new role at the agency focused on data analysis and reporting for all clients, demonstrating initiative and leadership, in addition to Marketing Manager responsibilities.• Implement an automated reporting tool (Databox) agency-wide, streamlining the data analysis process and improving reporting efficiency.• Migrate the entire client base to Google Analytics 4 and establish event-based tracking for every client, enhancing data accuracy and providing more detailed insights for strategic decision-making.

Cleveland, Ohio, United States

• Developed an in-depth understanding of client businesses to provide strategic leadership and guidance for integrated marketing and communication programs.• Fostered positive relationships with clients and colleagues, effectively communicating project statuses and anticipating client needs.• Identified and capitalized on new opportunities for existing clients, driving business growth through strategic client and industry knowledge.• Collaborated with cross-functional teams to develop comprehensive client strategies, enhancing the agency's service offerings.• Managed client projects end-to-end, from strategy development and scoping to successful completion.• Assisted in the creation and execution of digital marketing campaigns, ensuring content consistency with client brands and industry personas.• Coordinated creating and publishing digital content across various marketing automation platforms, including HubSpot and Pardot.• Standardized the implementation of digital marketing tactics across the agency, monitoring ROI and KPIs to drive continuous improvement.

Greater Chicago Area

• Serve as a consultant and freelancer providing a range of services including digital marketing strategy, opportunity analysis, paid campaign creation and implementation (search and social), content strategy development, and reporting analysis.• Optimize campaign performance and drive qualified leads for local businesses in the Chicago area.

Chicago, Illinois, United States

• Directed comprehensive marketing operations for the agency and its diverse client base, ensuring optimal success through strategic oversight.• Served as the primary point of contact and expert resource for all digital marketing and marketing technology initiatives.• Earned a promotion to a director-level position due to significant contributions to agency success through data-driven decision-making.• Administered marketing calendars and project management dashboards, streamlining internal operations and ensuring project completion within set parameters.• Effectively delegated online marketing tasks and provided support, ensuring optimal team capacity and productivity.• Pioneered the development of robust attribution models, enabling efficient channel and ROI analysis for the agency and its clients.• Led the establishment and tracking of KPIs, communicating performance results and value to the leadership team.• Utilized HubSpot for inbound clients, creating and managing campaigns, tech setup, and asset creation in alignment with high-level strategies.

Chicago, Illinois, United States

• Oversaw all digital marketing activities for the agency and its clients, including a $1M+ yearly advertising spend.• Served in an integral role by dispensing data-driven analysis for all things digital marketing to support decision-making that created ROI for clients.• Drove the creation and execution of digital strategies for dozens of clients over 8 years, achieving year-over-year increases in traffic, qualified leads, and revenue.• Closely collaborated with lead strategists in the creation and execution of tactics to propel traffic and leads through online channels, including SEO, SEM, email marketing/automation, display and retargeting ads, and social advertising.• Operated with a strong focus on standardizing testing procedures for landing page conversion optimization, leading to a 50% reduction in testing times.• Charted the creation and preparation of reports on online channel activity and dispensed results analysis to support strategic decisions related to channel testing and budget allocation.• Ensured the meeting of agreed-upon online marketing goals while administering a budget efficiently and effectively.

Various Locations

• Served as a musician on cruise ships and travelled to more than 80 countries over the course of my music career.• Operated as a fundraiser with the Chicago Symphony Orchestra and raised over $100k in individual gifts.• Hired as a member of the faculty at Sherwood Community School at Columbia College and conducted the teaching of music to 5th and 6th graders living in underprivileged communities.