Ben Eng Email & Phone Number

Park Ridge, Illinois, United States

Coldwell Banker Real Estate Group acquired d'aprile properties in March 2023

Park Ridge, Il

• Key Award recipient in 2020-2022 ($2MM+ in annual sales transactions)• Top-producing 1st year agent in d'aprile properties' Park Ridge office in 2019• Company acquired by Coldwell Banker Real Estate Group in 2023

Evanston, Il

• Led media strategy to elevate the DeVry brand to drive consideration & generate program inquiries.• Launched DeVry’s first Sponsored Content publishing partnership with Discovery Communications.• Analyzed performance data, identified insights and crafted the narrative of what was happening, why and what optimizations should be made moving forward.• Managed, motivated and coached cross-functional teams to deliver integrated Digital media solutions (Programmatic Video & Display… Show more • Led media strategy to elevate the DeVry brand to drive consideration & generate program inquiries.• Launched DeVry’s first Sponsored Content publishing partnership with Discovery Communications.• Analyzed performance data, identified insights and crafted the narrative of what was happening, why and what optimizations should be made moving forward.• Managed, motivated and coached cross-functional teams to deliver integrated Digital media solutions (Programmatic Video & Display, Content Marketing, Paid Social and SEM). Show less

Greater Chicago Area

Transitioned to a global account management role to share best practices and ensure consistent strategy implementation in key international markets. Consulted with international teams to deliver integrated media solutions for Hewlett Packard Enterprise (HPE) across EMEA, APAC and Latin America.Repaired fractured client relationships and increased team productivity and morale.- Client rating improved significantly in less than 5 months.- Increased agency team FTEs.- Reduced… Show more Transitioned to a global account management role to share best practices and ensure consistent strategy implementation in key international markets. Consulted with international teams to deliver integrated media solutions for Hewlett Packard Enterprise (HPE) across EMEA, APAC and Latin America.Repaired fractured client relationships and increased team productivity and morale.- Client rating improved significantly in less than 5 months.- Increased agency team FTEs.- Reduced team turnover by establishing a positive environment to reinvigorate a team of 15+ through team building, open communication, real-time feedback and hands-on mentoring.Negotiated partnership deals with The Wall Street Journal, The New York Times and The Channel Company. Negotiated HPE's first-ever Digital Video Upfront deals with Google Preferred, ESPN and Turner Sports.Directed HPE’s B2B and Corporate media campaigns (mostly Digital) in the US. Led teams executing publisher lead generation campaigns.Developed relationships with 3 different creative agencies, 1 transcreation agency, 1 PR agency, 1 SEM agency and 1 social media agency to jointly collaborate on integrated solutions. Show less

Chicago, Il

• Led global Digital media strategy development for Intel Enterprise campaigns.• Negotiated global strategic partnerships with CBSi and IDG and Lead Gen SOW contract.• Managed and consulted with international agency teams to deliver integrated media solutions for B2B and Lead Generation campaigns for Intel in multiple markets.• Collaborated with Digital Analytics team to interpret campaign performance results.• Collaborated with SEM agency for integrated planning and measurement.

Greater Chicago Area

• Championed international activation of Intel's two-year global sponsorship of Discovery Channel's Curiosity series in over 35+ countries. • Negotiated and executed 2nd year of Curiosity sponsorship that spanned TV, Digital, Mobile, Social Media & Content Marketing in the US and in key international countries. • Year 2 activity increased Ultrabook purchase intent in the US among Curiosity TV viewers (+286% vs. Control) and Curiosity.com visitors (+529% vs. Control).• Managed and… Show more • Championed international activation of Intel's two-year global sponsorship of Discovery Channel's Curiosity series in over 35+ countries. • Negotiated and executed 2nd year of Curiosity sponsorship that spanned TV, Digital, Mobile, Social Media & Content Marketing in the US and in key international countries. • Year 2 activity increased Ultrabook purchase intent in the US among Curiosity TV viewers (+286% vs. Control) and Curiosity.com visitors (+529% vs. Control).• Managed and consulted with international agency teams to deliver integrated media solutions for Consumer, B2B and lead generation campaigns for Intel in over a dozen countries.• Collaborated with Digital Analytics team to interpret campaign performance results.• Collaborated with SEM agency for integrated planning and measurement. Show less

Greater Chicago Area

Led consortium of agency teams in development of cross-platform communication plan that amplified Zantac's sponsorship in Travel Channel's "Man vs. Food". Crafted integrated sponsorship of Travel Channel’s “Man vs. Food” to become the series’ first post-eating challenge press conference sponsor.Responsible for coordinating international efforts on the new business team that won the Crocs global media assignment. Consulted with international media teams to ensure global strategy… Show more Led consortium of agency teams in development of cross-platform communication plan that amplified Zantac's sponsorship in Travel Channel's "Man vs. Food". Crafted integrated sponsorship of Travel Channel’s “Man vs. Food” to become the series’ first post-eating challenge press conference sponsor.Responsible for coordinating international efforts on the new business team that won the Crocs global media assignment. Consulted with international media teams to ensure global strategy consistency.Managed the strategic media planning and buying for Porsche Cars North America. Show less

Greater Chicago Area

Drove the vision and development of the successful "Get Red Carpet Ready" integrated program between Jell-O and TV Guide that helped position sugar-free Jell-O desserts as a fun and tasty snack in consumers' quest to eat right.Solved business challenge of driving awareness of infrastructure investment in McDonald's restaurants with an innovative one-day "Outrageous Value" promotion which drove consumer excitement and interest while protecting owner/operators'… Show more Drove the vision and development of the successful "Get Red Carpet Ready" integrated program between Jell-O and TV Guide that helped position sugar-free Jell-O desserts as a fun and tasty snack in consumers' quest to eat right.Solved business challenge of driving awareness of infrastructure investment in McDonald's restaurants with an innovative one-day "Outrageous Value" promotion which drove consumer excitement and interest while protecting owner/operators' profitability.Worked on the strategic media planning on local McDonald's (Chicagoland and Michigan co-ops), Kellogg's cereals and wholesome snacks, Gap and Kraft Foods. Responsible for National TV investment for Canon, Finish Line, Sara Lee and Luxottica.Started as a Media Associate in 1999.Promoted to Media Supervisor in 2000.Promoted to Associate Media Director in 2005. Show less

Greater Minneapolis-St. Paul Area

Worked on advertising development of Jim Beam Brands (including White Label, Small Batch Bourbon Collection, DeKuyper cordials line and ultrapremium spirits) and Holiday Inn Express.Developed exclusive sponsorship of Fantasy Football Weekly's Fantasy Draft Cheat Sheet for DeKuyper's "Hot Damn!".

Hong Kong

Assisted Regional Account Director on new business, Kellogg's, Reebok, Carlsberg Beer and 4 A's initiatives.

Greater Chicago Area

Started as an intern and earned promotion to Traffic Manager. Established advertising trafficking operations in the Chicago office.

Mba, International Marketing & Finance

Activities and Societies: Completed an internship with Leo Burnett Hong Kong (obtained "off the street") Graduated Cum Laude

B.S., Marketing

Activities and Societies: DePaulia student newspaper staff writer and Features editor, New Student Orientation Mentor for two years.