The #1 e-commerce platform for bass guitar education, offering top-rated training programs to over 100,000 customers worldwide.• Directing the optimization of existing promotions while deploying new growth marketing strategies.• Acquiring email leads through paid and organic campaigns.• Leveraging SEO to accelerate traffic for lead generation in high-value segments.• Applying a data-driven approach to refine marketing campaigns to focus on 80/20 opportunities.• Implementing upsells across entry programs to boost Average Order Value (AOV).• Enhancing membership acquisition from existing traffic through continuous A/B funnel testing.• Testing multiple behavioral psychology-based programs at critical points of churn in the customer journey.• Experimenting with AI for key marketing tasks, including buyer avatars/ICPs, sentiment analysis, and copywriting.• Leading and supporting cross-functional teams.• Developing evergreen sales funnels to deliver just-in-time solutions to customer needs.• Acquiring customers for a $10,000 per-student coaching program supported by a multi-stage phone sales team.

A performance marketing firm specializing in scaling revenue for creators and entrepreneurs by combining tiered product stacks and advanced marketing funnels, with over $100M in sales generated.• Drove an 11x increase in annual sales to $12M by helping an entrepreneur monetize YouTube viewership through a mix of digital programs, memberships, and live events.• Directed 40+ successful product launches, integrating email, SMS, social media, on-platform, and phone sales strategies, including a single launch that generated $770,000 in 72 hours.• Designed and executed a scalable content marketing blueprint that grew a client's social media presence to 9M followers across Instagram, Facebook, YouTube, and TikTok.• Conducted A/B testing to discover innovative methods for converting cold ad traffic to buyers, resulting in a 3x growth in earnings.• Optimized checkout flows by applying consumer psychology principles, leading to an enhanced user experience that increased purchases by 40% for a key creator partner.• Managed a $3M paid search and social advertising budget, leveraging advanced analytics and creative testing to achieve a 30% Return on Ad Spend (ROAS).• Harnessed Minimum Viable Products (MVPs) to gauge customer demand before full-scale product development, leading to the launch of the highest-selling program for a partner.• Led a cross-functional remote team of 30, fostering a culture of psychological safety and project ownership to promote high performance and job satisfaction.• Identified and filled market gaps by innovating lead generation offers across YouTube, social media, paid media, and web platforms, resulting in the acquisition of 5.5M email leads.

A global leader in advertising and marketing that excels in advanced 1:1 marketing, 360 ad campaigns, e-commerce, data-driven segmentation, customer acquisition, and retention.• Advised C-suite executives at Cisco Systems, Coca-Cola, IBM, Hershey, Ameritrade, and American Express on high-impact marketing strategies, delivering measurable business results.• Created and executed acquisition programs for B2C/DTC and B2B sectors, driving new customer and market share growth.• Designed a targeted campaign for High-Value Customers (HVC), leading to a 15% profit jump for a major consumer brand.• Partnered with data scientists to create segmented decision-maker programs for a tech client’s sales force that increased pipeline volume by 20% with higher lead quality.• Collaborated with ethnographic research teams to craft campaigns for CPG clients, aligning them with the emotional drivers of target consumers.• Directed cross-functional global teams, including statisticians, designers, copywriters, information architects, content specialists, software engineers, and media planners.• Developed an SMB lead generation program, generating $90M in incremental revenue for a B2B client.

Fortune 500 B2C and B2B financial services provider.• Launched MetLife's first e-commerce website, focusing on consumer acquisition.• Introduced a digital life-event marketing program to identify key triggers in consumers’ lives.• Secured partnerships with third-party B2C aggregator platforms to accelerate lead growth.• Implemented retention programs targeting high-value institutional clients.• Crafted the e-commerce positioning strategy for the company’s Initial Public Offering (IPO).