Benjamin Boyer Email & Phone Number

Los Angeles Metropolitan Area

• Serve as chief marketing officer on key account teams, collaborating with practice leaders to develop growth strategies and marketing campaigns aligned with business objectives.
• Lead account-specific strategic marketing planning and program execution for several of the firm's marquee global clients in the consumer products, technology, and telecommunications industries.

Los Angeles Metropolitan Area

• Directed the implementation of and reporting on client experience (CX) programs to enhance brand promise delivery and improve the firm’s competitive position.
• Collaborated with the firm’s executive team to develop and evaluate RSM’s CX strategy.
• Managed multiple complex work-streams to ensure timely and quality deliverables on enterprise change management programs.
• Collaborated with national research and strategy team to help enhance and implement the firm’s CX measurement platform.
• Directed the firm’s CRM marketing enablement function – optimizing RSM’s use of CRM across the marketing organization.

Los Angeles Metropolitan Area

• Led regional team and oversaw development and execution of comprehensive marketing plan covering most major markets.
• Advised industry go-to-market teams on strategic account planning and implemented account-based marketing programs to increase opportunity pipeline and win rates for target accounts.
• Collaborated with wide range of marketing specialists (including database, digital media, and marketing automation teams) to create customized, issues-based campaigns in support of industry and service line practices..
• Developed pursuit management process to analyze and capture pre-sales-ready prospects as well as prospects from lost proposals - and place them into appropriate nurture programs.
• Created proposal process and production methodology for firm’s west region practice.
• Managed multi-office proposal team.

Greater Los Angeles Area

• Managed wide range of seminars, events, and conference sponsorships, including promotional messaging, follow-up campaigns, and measurement of results.
• Collaborated with sales team to develop lead generation programs, including go-to-market messaging, target qualification, and database enhancement.
• Developed data management processes to produce growth report used for stakeholder accountability and pipeline analysis.
• Conducted market and competitive research for marketing plan development.
• Created and managed internal marketing newsletter.

Los Angeles Metropolitan Area

• Collaborated with practice group leaders in the Los Angeles office to develop and execute comprehensive business development plans.
• Managed seminars and events for attorney groups in Southern California.
• Collaborated with attorneys to develop credentialing documents – including biographies, presentations, statements of qualification, and proposals.
• Oversaw development and maintenance of marketing contact database.
• Supported public relations team through news releases and research.

M.A., English

B.A., Liberal Arts

Activities and Societies: Ambassador University Orchestra

Graduate Studies, English

Activities and Societies: Teaching Fellowship, English Dept.