-Utilized analytical skills in Microsoft Excel, VBA, and PowerBI in order to A/B test, optimize and scale a radio/tv marketing campaign from an initial $10k per week test budget to a $75k per week budget, exceeding client KPI targets, such as MER, ROI, and cost per call-Employed presentation and interpersonal skills in order to break down a large data set, present results to client, and manage the client relationship along with the needs of the campaign-Created models in Microsoft Excel and PowerBI in order to increase client and interdepartmental understanding of campaign results-Utilized communication skills in order to collaborate with other departments/team members at the marketing agency, and accomplish interdepartmental and client goals, including creation of ad copy, purchasing of radio/TV ads, and other client goals-Implemented different daily reporting processes, and then used Excel skills, PowerBI, and VBA macros in order to optimize and expedite said processes

-Facilitated personal, interpersonal, and intellectual growth of students through use of interpersonal and organizational skills -Developed an inclusive living community and fostering diverse learning-Role-modeled and enforced University values, behaviors, and Covid-19 safety procedures for two floors of students

-Worked with a team in order to implement a B2B marketing plan -Utilized interpersonal skills in order to build rapport with consumers and increase brand awareness

-Used marketing and analytics knowledge to implement SEO on the company website to increase digital presence and attract target consumers -Worked with a team to develop a comprehensive marketing plan an to attract clients and put the plan into action-Developed a social media posting strategy in order to increase account engagement and follower count on Instagram and Pinterest

-Provided support to sales reps through office tasks -Engaged with customers over the phone, and generated new business through communication and customer interaction