I created this photography and video production company to fill a largely vacant niche for professional media services in the District of Columbia and operate it on a part-time basis, annually performing approximately 6 projects such as wedding and family events and pro bono promotional work for various charities.

I am the Director of Digital Media at the Bipartisan Policy Center. I lead our digital and design teams as we support the mission of the organization by using data to drive decisions. I create our digital marketing strategy to ensure our policy ideas are communicated to right people, at the right time, in the right way.

I led digital strategy for all Mercatus efforts by constantly improving the Mercatus website, developing enhancements and improvements to scholar blogs, leading the search engine and paid digital marketing efforts, expanding our online fundraising efforts, developing a suite of digital tools to visually showcase our research on the web, and helping integrate our digital efforts into our larger organizational strategy.

I oversaw all of the Mercatus Center's digital products, from ideation to creation to implementation. I've built products for both internal and external use. In this capacity, I led the charge on redesigning Mercatus.org, our flagship product for our organization and research. I've implemented both Lean and Agile methodologies in my projects here.

I was recruited to plan and execute a new and successful strategy to grow the magazine’s online presence and direct the work of a team of 2 and outside vendors for such services as Web design, development of marketing materials, print and advertising sales, customer service, and circulation. I also wrote regularly published articles for this and one other publication. created an IT infrastructure for the organization, and managed daily and monthly tracks for online content. I introduced video content to the website and contributed both photo and video content such as that accompanying articles and interviews with such luminaries as Senators Rand Paul and Ted Cruz.• I took over online advertising and grew revenues from $100K in 2012 to $175K in 2013.• I was directly responsible for growing Facebook fans from 45K to more than 100K and Twitter followers from 15K to 27K, in the process building social media to become the leading driver of traffic to the website.• I established a communication and PR structure for the organization, which had no broadcast presence at all. Magazine representatives in 2013 had more than 30 radio and TV appearances, a number that is projected to double in 2014.• I relaunched the website, which had not been updated since 2001, a success that grew average user time on site from 3.5 to more than 8 minutes while reducing the “bounce rate” from 45% to 10%.• I outsourced print advertising sales, which are now projected to double in 2014, enabling the elimination of one position to save almost $100K and generate net savings and projected revenue growth of almost $300K.

I joined this nonprofit organization dedicated to providing insight and factual data on the economy and advocating free market policies. www.thepublicnotice.org / www.bankruptingamerica.org I led a team of 5 in planning and executing online marketing campaigns including advertising buys and managing a promotions budget of approximately $1.5M. Managed relationships with such vendors as Google, Pandora, Adfero, NJI, and The Huffington Post. • I created online videos that were covered by such outlets as Politico, HotAir, Red Alert Politics, and The Union News.• I was instrumental in growing Facebook fans from 36K to more than 170K and Twitter followers from fewer than 3K to more than 30K while growing website visit to more than 1K daily.• I initiated and directed online paid and earned marketing strategies that gained more than 2M YouTube views.

Crafted the Policy Center’s series of human interest stories related to malaria, complete with photo and video assets.Traveled to Senegal twice and filmed short documentary pieces on the country’s fight against malaria.Held sole responsibility over the Malaria Policy Center’s website and social media channels.Redesigned both substantive content and graphic presentation of the Policy Center’s website using WordPress

Led on all administrative tasksConducted policy research as needed.