Benjamin Brophy
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Benjamin Brophy Email & Phone Number

Vice President of Strategic Engagement at Mercatus Center at George Mason University
Location: Washington, District of Columbia, United States 11 work roles 4 schools
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Role
Vice President of Strategic Engagement
Location
Washington, District of Columbia, United States
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Benjamin Brophy is listed as Vice President of Strategic Engagement at Mercatus Center at George Mason University, a with 345 employees, based in Washington, District of Columbia, United States. AeroLeads shows a matched LinkedIn profile for Benjamin Brophy.

Benjamin Brophy previously worked as Board Member at Cross Conference and Director of Marketing and Digital at Mercatus Center At George Mason University. Benjamin Brophy holds Masters, Comparative Politics from American University.

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Mercatus Center at George Mason University

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Profile bio

About Benjamin Brophy

I'm a dynamic digital marketing leader with a versatile skillset and proven ability to drive growth through customer-centric strategies. I'm adept at identifying audience needs and crafting innovative solutions that engage users and advance organizational objectives. I have 16 years of experience in all facets of digital product development, including writing, photography, videography, UX design, and product management.I thrive on tackling complex challenges head-on to uncover opportunities and optimize the customer experience. I love leveraging data-driven insights to inform decision-making and deliver impactful digital products and marketing campaigns.I strive to be a creative problem-solver with a entrepreneurial mindset, able to envision and execute end-to-end digital initiatives that drive quantifiable results. Excel in cross-functional collaboration to align stakeholders and facilitate project success.

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Mercatus Center at George Mason University
Mercatus Center At George Mason University
Vice President of Strategic Engagement
Washington, DC, US
Website
Employees
345
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11 roles

Benjamin Brophy work experience

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Board Member

Cross Conference

Owner Principal

District Media

Washington D.C. Metro Area

I created this photography and video production company to fill a largely vacant niche for professional media services in the District of Columbia and operate it on a part-time basis, annually performing approximately 6 projects such as wedding and family events and pro bono promotional work for various charities.

Director Of Digital Media

The Bipartisan Policy Center

Washington, District Of Columbia, United States

I am the Director of Digital Media at the Bipartisan Policy Center. I lead our digital and design teams as we support the mission of the organization by using data to drive decisions. I create our digital marketing strategy to ensure our policy ideas are communicated to right people, at the right time, in the right way.

Oct 2018 - Nov 2023

Director Of Digital Strategy

Arlington, Va

I led digital strategy for all Mercatus efforts by constantly improving the Mercatus website, developing enhancements and improvements to scholar blogs, leading the search engine and paid digital marketing efforts, expanding our online fundraising efforts, developing a suite of digital tools to visually showcase our research on the web, and helping integrate our digital efforts into our larger organizational strategy.

Jul 2017 - Sep 2018

Senior Web Products Manager

Arlington, Virginia

I oversaw all of the Mercatus Center's digital products, from ideation to creation to implementation. I've built products for both internal and external use. In this capacity, I led the charge on redesigning Mercatus.org, our flagship product for our organization and research. I've implemented both Lean and Agile methodologies in my projects here.

Oct 2014 - Jul 2017

Director Of New Media And Visual Communications

I was recruited to plan and execute a new and successful strategy to grow the magazine’s online presence and direct the work of a team of 2 and outside vendors for such services as Web design, development of marketing materials, print and advertising sales, customer service, and circulation. I also wrote regularly published articles for this and one other publication. created an IT infrastructure for the organization, and managed daily and monthly tracks for online content. I introduced video content to the website and contributed both photo and video content such as that accompanying articles and interviews with such luminaries as Senators Rand Paul and Ted Cruz.• I took over online advertising and grew revenues from $100K in 2012 to $175K in 2013.• I was directly responsible for growing Facebook fans from 45K to more than 100K and Twitter followers from 15K to 27K, in the process building social media to become the leading driver of traffic to the website.• I established a communication and PR structure for the organization, which had no broadcast presence at all. Magazine representatives in 2013 had more than 30 radio and TV appearances, a number that is projected to double in 2014.• I relaunched the website, which had not been updated since 2001, a success that grew average user time on site from 3.5 to more than 8 minutes while reducing the “bounce rate” from 45% to 10%.• I outsourced print advertising sales, which are now projected to double in 2014, enabling the elimination of one position to save almost $100K and generate net savings and projected revenue growth of almost $300K.

Dec 2012 - Sep 2014

New Media Director

Arlington, Va

I joined this nonprofit organization dedicated to providing insight and factual data on the economy and advocating free market policies. www.thepublicnotice.org / www.bankruptingamerica.org I led a team of 5 in planning and executing online marketing campaigns including advertising buys and managing a promotions budget of approximately $1.5M. Managed relationships with such vendors as Google, Pandora, Adfero, NJI, and The Huffington Post. • I created online videos that were covered by such outlets as Politico, HotAir, Red Alert Politics, and The Union News.• I was instrumental in growing Facebook fans from 36K to more than 170K and Twitter followers from fewer than 3K to more than 30K while growing website visit to more than 1K daily.• I initiated and directed online paid and earned marketing strategies that gained more than 2M YouTube views.

Jun 2011 - Nov 2012

Communications And Policy Associate

The Malaria Policy Center

Crafted the Policy Center’s series of human interest stories related to malaria, complete with photo and video assets.Traveled to Senegal twice and filmed short documentary pieces on the country’s fight against malaria.Held sole responsibility over the Malaria Policy Center’s website and social media channels.Redesigned both substantive content and graphic presentation of the Policy Center’s website using WordPress

Nov 2009 - May 2011

Policy Assistant

The Malaria Policy Center

Led on all administrative tasksConducted policy research as needed.

Oct 2008 - Oct 2009
Team & coworkers

Colleagues at Mercatus Center at George Mason University

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4 education records

Benjamin Brophy education

Masters, Comparative Politics

Studied Comparative Politics with a focus in Democratization and social movements.

Bachelor Of Arts (B.A.), Political Science, History

Activities and Societies: Historical Honors Society, Rugby Football Club, Political Philosophy ClubMajored in both Political Science.

FAQ

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What company does Benjamin Brophy work for?

Benjamin Brophy works for Mercatus Center at George Mason University.

What is Benjamin Brophy's role at Mercatus Center at George Mason University?

Benjamin Brophy is listed as Vice President of Strategic Engagement at Mercatus Center at George Mason University.

Where is Benjamin Brophy based?

Benjamin Brophy is based in Washington, District of Columbia, United States while working with Mercatus Center at George Mason University.

What companies has Benjamin Brophy worked for?

Benjamin Brophy has worked for Mercatus Center At George Mason University, Cross Conference, District Media, The Bipartisan Policy Center, and The American Spectator.

Who are Benjamin Brophy's colleagues at Mercatus Center at George Mason University?

Benjamin Brophy's colleagues at Mercatus Center at George Mason University include Alden Abbott, Camey O'Rourke, Dean Ball, Aileen Ferguson, and Lindsay Heck.

How can I contact Benjamin Brophy?

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What schools did Benjamin Brophy attend?

Benjamin Brophy holds Masters, Comparative Politics from American University.

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