Benjamin Gonzalez Email & Phone Number

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Roanoke, Texas

Denton, TX

• Provides disciplined leadership including setting clear expectations and holding the team and self accountable for Fine Jewelry results. Provides clarity/guidance to store teams regarding product assortment, business.
• Drives revenue growth, business metrics and customer experience improvement above the regional trend.
• Partners and builds strong relationship with the market’s District Managers, Store Managers, Softlines Assistant Store Managers, and Fine Jewelry Leads/associates to drive execution and results
• Ensures flawless business execution, as liaison between field teams and Hoffman Support Center
• Educates format leadership with business literacy and conducts gap analysis to identify/eliminate roadblocks to greater sales. Focuses on training effectiveness with the format coaches.
• Evaluates competitive landscape, keeps abreast of industry trends, and conducts market evaluations to constantly optimize sales position in district.

• Responsible for executing sales, margin and inventory plans for Fashion Diamond category.
• Analyzes sales trend, key items, vendor profitability and aged inventory and make recommendations for driving improved performance.
• Manage and control the markdown process and communicates variances to the buyer.
• Assist in the development of product and negotiation to include cost, subsidy and terms.
• Maintain relationships with vendors and interacts with the vendor community within standards and codes of ethics.
• Partner with the Planner to complete accurate forecasts, evaluating sales, markdowns and receipts.

• Friedman’s Jewelers, Addison Texas July 2006 – April 4th 2008 Friedman’s/ Crescent Jewelers store count – 475Watch brands – Bulova, Wittnauer, Caravelle, Citizen, ESQ, Seiko, Pulsar, and Croton
• Responsible for maintaining daily and weekly departmental sales analysis.
• Perform strategic analysis of leveled assortment and analyze product trends.
• Responsible for the creation of merchandise SKUs, assortment sheets, costing analysis, and product selection.
• Develop store communications concerning promotional displays, merchandising techniques, product information, and sales techniques.
• Create and maintain collection of competitors’ advertisements and trends.

• Zales Jewelers/ Peoples and Mappins Jewellers store count – 982
• Maintained daily and weekly departmental sales analysis.
• Created and maintained reports analyzing current sales and projected sales of merchandise.
• Supervised Vendor product delivery, shipping requirements, product development, and product selection.
• Worked with the Distribution Center to insure the completion of merchandise retagging, recall, and price changes.
• Coordinated promotional displays and merchandising techniques.

• Responsible for creating an e-commerce website for the company.
• Performed target market research.
• Assisted in implementation of new marketing and promotional strategies.

• Nautica Factory Outlet, San Marcos, Texas
• Coordinated promotional displays and merchandising techniques designated from corporate policies.
• Assisted in inventory control, scheduling, loss prevention, and store maintenance.
• Assisted in the hiring and training of new employees for the store.
• Maintained the integrity of set accounting and cash handling procedures

• Responsible for inventory control, scheduling, loss prevention, and store maintenance
• Maintained promotional displays and merchandising techniques designated from corporate policies.
• Assisted in the hiring and training of new employees for the store and the district area.
• Assured the integrity of proper accounting and cash handling procedures.
• Coordinated and supervised all shift activities and employees on duty.

• Saxophone player for Field Parade Band, Jazz Band, Wind Ensemble, and Saxophone Quartet.
• Licensed to operate vehicles and managed the loading and unloading of transported personnel

B.S. Family And Consumer Sciences, Fashion Merchandising & Minor In Business Administration

Activities and Societies: Fashion Merchandising Association, Fashion Merchandising Student Advisory Board3.0 Cumulative GPA Phi Upsilon.

Bachelor Of Science (B.S.), Fashion Merchandising