Create lawn care content for social media platforms (Youtube, Instagram, Facebook,) for over 9,000 followers.Established partnerships with brands like Toro, Hart Tools, California Trimmer, SprayMate, and Purely Organic Products.Coming to America Campaign-I led and managed this project that brought together prominent lawn care YouTubers Ben Sims, Allyn Hane, Ryan Knorr, and Connor Ward. The primary goal was to facilitate Ben Sims's visit from Australia to the United States for the 2019 GIE+EXPO (now the Equip Expo). During his visit, Ben toured various cities across the U.S., meeting with lawn care influencers.To support this initiative, I developed partnerships with key brands in the turf management industry, including Spyker Spreaders, Carbon Earth Co., Simple Lawn Solutions, Sod Solutions, and Kujo Yardwear. These partnerships enabled me to secure sponsorships that fully funded Ben’s trip. By leveraging these relationships, I effectively showcased each brand’s products to their target audiences through YouTube videos and social media posts by the participating influencers. Additionally, I organized live giveaway events at the EXPO, enhancing engagement with the audience.United We Mow Fundraising Campaign-This campaign was a pioneering fundraiser in the lawn care social media space that I created and led. Collaborating with 11 YouTube channels, the campaign aimed to support Rodney Smith Jr.’s foundation, “Raising Men and Women Lawn Care Service.” Running from September to October 2018, it garnered over 250 donations and raised more than $7,000.The foundation offers free lawn care to elderly individuals, disabled persons, single mothers, and veterans, helping those who lack the time, resources, or financial means to maintain their yards. Its mission combines ordinary lawn care with a commitment to positively engage youth and demonstrate their societal value.Manage the execution of projects from ideation to completion and delivery.

-Assist in the creation and publishing of original, high-quality content for the Lawns Across America YouTube channel.-Create and publish mini podcast videos.-Analyze channel and video analytics to improve the YouTube channel and video search engine optimization (SEO) through appropriate video titles, tags, and descriptions. -Create video thumbnails.-Create a regular publishing schedule and promote content through social advertising.-Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.-Design, create, and manage campaigns being sure to integrate with company’s overall marketing campaign plan and channels. -Cultivate and maintain sponsorship relationships.-Gather social media influencer involvement.-Establish event and/or campaign budgets.-Collect and analyze ROI data for involved sponsors and the Lawn Care Nut (LCN) company.-Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.-Develop reports for review and optimization of performance from social media events and campaigns.-Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.-Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. -Develop and expand community and/or influencer outreach efforts.-Monitor and listen to the lawn care social media community to cultivate relationships and potential sponsors. -Collaborate across the lawn care social media community and with other influencers to implement and manage short term and long term social media campaigns that reflect strategic initiatives.-Create, collect and manage influencer database.-Keep up-to-date on current trends and innovations in social media and social networking metrics for ongoing enhancement recommendations to social media strategy and tactics.

• Primarily provide clinic-based injury evaluation, rehabilitation, and return to play services with a full body approach in a sports medicine program that is pushing the boundaries of athletic training and sports medicine in St. Louis and throughout the Midwest. Mercy Sports Medicine is a unique department where a weekend warrior and a professional athlete will receive unparalleled treatment and results from our sports medicine physicians, orthopedists, athletic trainers, and physical therapists that create a full circle of care and environment for each patient.• Creating quarterly reports for the Mercy Sports Medicine Newsletter. • Special Event Emergency Management and Athletic Training Services that are partnered with Mercy Sports Medicine within the St. Louis community.

• Primarily provide outreach athletic training services at Pacific High School for the Meramec Valley R-III School District in Pacific, MO. • Assist with patient care in clinic with Mercy Sports Medicine physicians, orthopedists, and therapists. • Review and modify our policy and procedures to better fit and serve our partners in the St. Louis community. • Write quarterly report/summary for the St. Louis community that is compiled with our other communities in our Mercy Sports Medicine Newsletter.• Special Event Emergency Management and Athletic Training Services: (Include but not limited to the following) o Go St. Louis Marathon and Half Marathon o Missouri Youth Soccer Association State Cup o Skippo 10k and 20k Trail Race o St. Louis Scott Gallagher Youth Soccer Tournament Coverage o Parkway College Showcase Soccer Tournament Coverage

Graduate Assistant Athletic Trainer:-Successfully integrated injury screening with the baseball and volleyball teams utilizing the Functional Movement Screen, Y-balance, and hop, stop and leap test resulting in better individualized injury prevention programs. -Provided exceptional first aid, rehabilitation, and manual therapy, for the baseball and volleyball teams. -Effectively documented medical conditions and treatments while keeping a strong communication line between the patient, physician, coaches, and the patient's parents if needed. Athletic Training Preceptor:-Utilized SPSS and Excel for statistical analysis (regression for graduate research)-Advanced the education of first – fourth year athletic training students in current first aid, rehabilitation, injury prevention programs and Functional Movement Screening techniques, testing student’s proficiencies, and student mentoring.