- Develop and execute regional marketing strategies tailored to the unique cultures and consumer behavior of the Americas and APAC markets, ensuring alignment with global objectives.- Conduct market research to gain insights into regional trends, preferences, and competitive landscapes, utilizing data to drive informed marketing decisions.- Collaborate with local teams to implement targeted campaigns that resonate with audiences, leveraging both traditional and digital marketing… Show more - Develop and execute regional marketing strategies tailored to the unique cultures and consumer behavior of the Americas and APAC markets, ensuring alignment with global objectives.- Conduct market research to gain insights into regional trends, preferences, and competitive landscapes, utilizing data to drive informed marketing decisions.- Collaborate with local teams to implement targeted campaigns that resonate with audiences, leveraging both traditional and digital marketing channels effectively.- Monitor and analyze campaign performance across regions, adjusting tactics based on real-time feedback and key performance indicators to maximize impact and ROI.- Foster relationships with key stakeholders, including regional partners, media outlets, and industry influencers, to enhance brand visibility and market positioning.- Plan and execute regional events and tradeshows that showcase our products and services, creating engaging experiences that attract and retain prospective customers.- Develop comprehensive lead generation campaigns on Google and LinkedIn, utilizing SEO and targeted advertising strategies to drive high-quality traffic.- Continuously track and evaluate market trends, consumer behavior, and competitor activities to identify emerging opportunities for growth and innovation. Show less

Benjamin Preston LLC provides businesses with marketing, strategy, and management consulting services. With experience in a range of industries and clients ranging from startups to billion-dollar businesses, Benjamin Preston's strategic approach to business will help your business scale quickly and efficiently. - Develop strategic plans for clients that incorporate efficient allocation of resources, CRM and email automation, and seamless customer experience- Execute digital… Show more Benjamin Preston LLC provides businesses with marketing, strategy, and management consulting services. With experience in a range of industries and clients ranging from startups to billion-dollar businesses, Benjamin Preston's strategic approach to business will help your business scale quickly and efficiently. - Develop strategic plans for clients that incorporate efficient allocation of resources, CRM and email automation, and seamless customer experience- Execute digital marketing to an interactive consumer centric model and focusing on customer satisfaction and value- Planning and executing marketing campaigns for B2B and B2C businesses in partnership with Sales and Operations teams- Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition- Creation marketing campaigns focused on scalable Lifecycle Marketing programs- Develop cross-channel programs focused on acquiring, engaging, and retaining customers across multiple devices—desktop, tablet, and mobile. - Keep watch on Market Trend, especially targeted consumers’ life behavior, optimize CRM activities to enhance engagement- Identify mission-critical digital infrastructure gaps and developed a digitalization recommendation to expand organizational capabilities and reach target customers- Work with businesses across several industries to develop ongoing operational improvements- Worked closely with clients to determine new target customers to go after and ways to bring in new business with a wholistic omnichannel approach Show less

About the Foundation: Kamie K. Preston Hereditary Cancer Foundation is committed to saving the lives of individuals with cancer-causing hereditary genetic mutations. We are a community-centered organization working to educate and support families with hereditary cancer and the physicians that combat it. http://hereditarycancer.org/ - Empower families impacted by hereditary cancer to seek testing, counseling, and ongoing examinations to increase the odds of early cancer… Show more About the Foundation: Kamie K. Preston Hereditary Cancer Foundation is committed to saving the lives of individuals with cancer-causing hereditary genetic mutations. We are a community-centered organization working to educate and support families with hereditary cancer and the physicians that combat it. http://hereditarycancer.org/ - Empower families impacted by hereditary cancer to seek testing, counseling, and ongoing examinations to increase the odds of early cancer detection- Launch strategic initiatives to raise awareness of hereditary cancer to high-risk patients across the U.S. - Support a network of more than 500 physicians and genetic counselors by providing research and patient experience recommendations/improvements- Oversee marketing and operations, and fundraising more than $100,000 a year through events and donor relations- Partner with government officials to create legislation preventing genetic discrimination of mutation-positive patients and prepare Senate speeches on genetic testing for Senator Don Bacon- Support 75+ families inflicted with hereditary cancer by subsidizing genetic testing for family members which increases odds of early detection across several generations - Grow a support community of 200+ mutation-positive patients across 25 states and share their stories with medical professionals across the U.S.- Analyze key metrics and create benchmarking dashboard for donors, patients, and medical professionals Show less

- Created and lead a 12-person Marketing Department to oversee strategic plans, budgets, and operations- Assessed company organizational model and brand through a human-centered design approach, and ultimately provided a strategic recommendation that was championed through the restructuring and rebranding - Identified mission-critical digital infrastructure gaps and developed a digitalization recommendation to expand organizational capabilities - Established and grew department… Show more - Created and lead a 12-person Marketing Department to oversee strategic plans, budgets, and operations- Assessed company organizational model and brand through a human-centered design approach, and ultimately provided a strategic recommendation that was championed through the restructuring and rebranding - Identified mission-critical digital infrastructure gaps and developed a digitalization recommendation to expand organizational capabilities - Established and grew department verticals in Marketing, Communications, Customer Experience, Social and Mobile, Data and Analytics, and Marketing Operations- Grew retail loyalty program by 5,000+ members through hyper-personalization and data-driven incentives- Create intelligent customer engagements and new revenue generation opportunities for 40 subsidiary brands across 10 industries- Conduct diverse market research to better analyze and uncover opportunities for impactful customer engagement that reshapes the consumer decision journey- Establish and manage a company innovation lab continually experimenting with and implementing technology like process automation- Facilitate strategic marketing development and innovation conversations between C-suite and subsidiary leaders, creating aligned and scalable business growth - Develop cross-departmental operations plans to ensure seamless customer experience for $200+ million worth of government contracts - Manage in-house agency with project managing, budgeting, and creative concepting averaging about 1,500 jobs a year- Conduct Marketing Maturity Assessment across 40 business units and provide roadmap recommendations to add sophistication to marketing and communications activities Show less

- Led marketing and communications for our three brands: EDG, Life Coded, Bond Development Partners including go-to-market strategies, brand awareness, and content marketing- Developed a new project management platform that utilized the power of Artificial Intelligence to make clients more efficient in their agile project management - Positioned and launched new project management system to B2B customers - Functioned as primary point of contact for customers providing trainings and… Show more - Led marketing and communications for our three brands: EDG, Life Coded, Bond Development Partners including go-to-market strategies, brand awareness, and content marketing- Developed a new project management platform that utilized the power of Artificial Intelligence to make clients more efficient in their agile project management - Positioned and launched new project management system to B2B customers - Functioned as primary point of contact for customers providing trainings and implementation plans for teams of 15+ members- Led business development and sales efforts to generate more than $100,000 in revenue in 6 months - Prepared investor presentations for seed funding rounds which brought in $2+ million in new investor dollars- Created and maintained a customer database and improved overall customer experience through data-driven customer journey mapping- Developed and executed a fully integrated digital product launch using a multichannel approach across social, web, and online advertising- Managed experimentation process and A/B testing for our automated email, website conversions, etc. Show less

- Led marketing and communications for our three brands: EDG, Life Coded, Bond Development Partners including go-to-market strategies, brand awareness, and content marketing- Developed a new project management platform that utilized the power of Artificial Intelligence to make clients more efficient in their agile project management - Positioned and launched new project management system to B2B customers - Functioned as primary point of contact for customers providing trainings and… Show more - Led marketing and communications for our three brands: EDG, Life Coded, Bond Development Partners including go-to-market strategies, brand awareness, and content marketing- Developed a new project management platform that utilized the power of Artificial Intelligence to make clients more efficient in their agile project management - Positioned and launched new project management system to B2B customers - Functioned as primary point of contact for customers providing trainings and implementation plans for teams of 15+ members- Led business development and sales efforts to generate more than $100,000 in revenue in 6 months - Prepared investor presentations for seed funding rounds which brought in $2+ million in new investor dollars- Created and maintained a customer database and improved overall customer experience through data-driven customer journey mapping- Developed and executed a fully integrated digital product launch using a multichannel approach across social, web, and online advertising- Managed experimentation process and A/B testing for our automated email, website conversions, etc. Show less

- Oversaw all external communications including: digital media, events, awards, sponsorships, and media relations- Established and activated a network-wide communications team across eight companies to streamline and align communications messaging and programs - Assessed the employee experience of 6,000+ employees and provided engagement recommendations to C-suite including implementation of a culture ambassador program and a diversity and inclusion (D&I) initiative- Designed and… Show more - Oversaw all external communications including: digital media, events, awards, sponsorships, and media relations- Established and activated a network-wide communications team across eight companies to streamline and align communications messaging and programs - Assessed the employee experience of 6,000+ employees and provided engagement recommendations to C-suite including implementation of a culture ambassador program and a diversity and inclusion (D&I) initiative- Designed and implemented network-wide technology and business solutions for Yammer, SharePoint, Salesforce, Huddle and Office 365- Created luxurious experiences through sponsorship activations for Publicis Health executives and high-profile clients at events like Cannes Lions Health and Ad Age A-List - Developed and executed a diverse social strategy that increased client engagement by 30 percent- Advised 16 C-level healthcare executives on their thought leadership platforms and placed them in in publications such as the Guardian, Washington Post, Medical Marketing & Media, and Advertising Age Show less

● Led PRSSA chapter of 46 young professionals and managed 12 executives ● Developed chapter initiatives/campaigns and project managed several teams ● Guest lecture UNL classes for public relations and advertising campaigns● Oversaw social media execution and increased social media activity by 130 percent in two years● Updated team processes to make our teams more innovative and connected while streamlining workflows ● Increased social media activity by 130 percent in two… Show more ● Led PRSSA chapter of 46 young professionals and managed 12 executives ● Developed chapter initiatives/campaigns and project managed several teams ● Guest lecture UNL classes for public relations and advertising campaigns● Oversaw social media execution and increased social media activity by 130 percent in two years● Updated team processes to make our teams more innovative and connected while streamlining workflows ● Increased social media activity by 130 percent in two years● Awarded 20+ Paper Anvils for work with chapter initiatives/campaigns● Awarded UNL Student Impact’s Outstanding Leadership Award in 2014 Show less

● Led marketing teams in creating and executing powerful communication plans● Directed internal communications and seven social media platforms● Acquired and managed clients for the entire life cycle of the campaign● Planned and led trainings for students and clients quarterly● Strengthened new business pitching to acquire five new clients in one year● Acted as University of Nebraska-Lincoln’s subject matter expert on extracurricular student programming● Measured and… Show more ● Led marketing teams in creating and executing powerful communication plans● Directed internal communications and seven social media platforms● Acquired and managed clients for the entire life cycle of the campaign● Planned and led trainings for students and clients quarterly● Strengthened new business pitching to acquire five new clients in one year● Acted as University of Nebraska-Lincoln’s subject matter expert on extracurricular student programming● Measured and analyzed marketing data for clients and advised on innovations to improve profitability ● Awarded with 13 Paper Anvils for client campaigns Show less

● Created and analyze marketing reports, campaign metrics, and campaign conversions● Developed a social media strategy that increased social media impressions by 300 percent in two months● Created content for various mediums while abiding by financial regulations● Oversee website and intranet updates ● Aid in filming and promoting Assurity video series on products

I work with various schools and nonprofits to assist with donor relations, media relations, event promotions, creative work and various aspects of public relations and communications. All of the work I do is to address and solve an existing problem with the organization. I work with various types of organizations to turn their problems into an opportunity.