In my position as CX Manager for VMS, I was responsible for Content Development & Strategy, Eventing & Campaign Strategy, Cross-Functional Leadership/Partnership (Media, Brand, Trade, Commercial, Regulatory, Supply Chain, Legal), Budget Mgmt, Brand Mgmt, and Agency Mgmt.My team supported not only the Amazon business, but also all B&C's and pure play accounts. I also worked on 2P content creation with our partner Pharmapacks.I led a team of 3 direct reports, which included 1 CX analyst, a Sr Designer and a Jr Designer. In addition to my own team, I also managed the relationships/management with multiple external 3rd party agencies (directing content creation/development).

In my position as Content Manager for Marketplaces & Pureplay, my job was to build out the content portfolio for our strategic 2P partner (Pharmapacks). I was responsible for creating new content to support Amazon, EBAY and other marketplace needs. I owned the development & strategy of content for our Health portfolio (i.e Mucinex, KY, Durex, Airborne, etc). I partnered very closely with the Brand Teams & Legal to create compelling new Ecommerce content. The team I was on was a special 5 member team (Commercial, Media & Content) dedicated to the growth of the company's brands via our key 2P partner (Pharmapacks).

In my position as Content Manager, I was responsible for Content Development & Strategy, Eventing & Campaign Strategy, Cross-Functional Leadership/Partnership (Media, Brand, Trade, Commercial, Regulatory, Supply Chain, Legal), and Agency Mgmt for the US Household Brand Portfolio.I directly supported the team's efforts to grow the Amazon, marketplace and pureplay business business for a large portfolio of legacy brands that hadn't had online updates in years. This was a large scale effort to update online brand identities and create brand awareness.

In my position as Digital Merchandising Manager, I was responsible for developing & overseeing the digital merchandising strategy of the website to achieve sales & profitability goals for the online business. Responsible for participating in digital product assortment reviews & planning, pricing strategy, margin planning, and promotional strategy; working in close collaboration with Merchandising VP's and Category Managers.Oversaw the team responsible for digital visual presentation, site marketing, and merchandising/curation of products and services across digital experiences. Responsible for partnering with Management and Merchandising to identify new and innovative exclusive products for an evolving and curated assortment.My relevant experience & accomplishments in this position included:• Site redesign & relaunch in 2015 • Creating the strategy and roadmap for the online experience• Creating a robust content strategy • Customer site experience, visual presentation, onsite merchandising & marketing, taxonomy and navigation• Sku rationalization, sku recommendations, pricing strategy & assortment management• Developing a strategy to produce continued growth in private brands• Unique online only promotion creation, planning and management• Management, ownership, improvement and upkeep of Site Search • Leadership and development of direct reports • Partnering with Finance to forecast & manage to sales & margin goals• Analyzing site experience via Google Analytics & other 3rd party tools• Communication of trends & competitive landscape to the organization• Managing customer-facing 3rd party tools & relationships • Ownership of Buy Online Pick Up In Store and Auto-Delivery assortments • Strong cross-functional teamwork & partnerships (both internal & external)

While I was the Ecommerce Category Manager, my responsibilities included managing the customer site experience, online merchandising & marketing, content management, sku rationalization, assortment management, vendor presentation/management/negotiations, and promotional planning & management.I managed the Team & Individual Sports elements of the website and had a team of two direct reports. The position required a great deal of cross-functional teamwork with Merchandising, Marketing, Inventory, Pricing and Vendor partners.Key team member in the transition of Sports Authority Dot Com from a third party run site to a fully owned & operated company website.

While I was the Product & Promotions Manager, my responsibilities included managing the customer site experience, online merchandising, sku rationalization, assortment management, vendor presentation/management/negotiations, promotional planning & management, budgeting & versioning and adherence to financial goals/objectives.

While I was a Sr Demand Planning Analyst, my job responsibilities included forecasting, budgeting, replenishment, advertisement planning, open-to-buy management, vendor performance and assortment management.I developed into an expert in managing at-risk and end-of-life products. I was also an essential partner in supporting the Global Sourcing business strategies to grow market share and maximize gross margin.

While I was a Demand Planning Analyst / Inventory Analyst, my job responsibilities included forecasting, replenishment, vendor performance management and assortment management.