Led creative platform migrations to align with evolving company goals, focusing on the reserved and native ads business. Took on more responsibility as a team lead for high value 3rd party vendor/client partnerships and data privacy initiatives. • Successfully migrated Yahoo’s 3rd party vendor onboarding processes and approved vendor tag formats to Google Ad Manager and Taboola, helping enable $100 million in Q1 2024 native ad revenue. • Presented user stories to Platform Solutions teams for Taboola creative workflow and data macro improvements, mitigating GDPR compliance risks and improving operational efficiency for Ad Ops and self-serve clients.• Collaborated with Business Development to manage partnerships with brand safety vendors IAS and DV, creating tag support documentation and serving as the primary technical advisor for debugging escalations.• Worked with BD, Sales, Privacy, and Yahoo Creative teams to develop the Dynamic Creative Optimization (DCO) 3rd party vendor approval and audience data targeting program, driving millions in additional annual client revenue.• Supported Identity Platform and Legal teams in relaunching and maintaining Yahoo’s Consent Management Platform API, ensuring user data transparency and legal compliance across owned and operated publisher sites.• Led Yahoo’s Creative Operations team through a six month management transition period, maintaining vendor onboarding KPIs and ensuring ongoing ad platform migration project subtask deadlines were met.• Lead Creative Operations’ Jira vendor certification and issue support reviews, delegating escalated Sales, Account Management, and Ad Ops tickets while troubleshooting more complex client roadblocks.

*Acquired by Apollo September 2021, rebranded Yahoo Inc.*Contributed to the execution of Yahoo DSP creative workflow and delivery improvements, a platform supporting 200+ clients with annual spend exceeding $1 million. Established new collaborative partnerships with supply-side teams.• Partnered with Product and Agile Scrum Master leads to help launch Yahoo DSP’s vendor tag automation and macro data control UI, streamlining creative implementation while enforcing policy decisions regarding data usage. • Drove policy changes enabling Product owners to release urgent updates preventing PII data from being passed on website URLs to vendors, ensuring privacy compliance and opening up $10 million in blocked agency revenue.• Worked with the SSP inventory management group to establish new processes for certifying custom creative implementations on publisher sites and apps, contributing to 40% YoY SSP revenue growth from 2020 to 2021.

*Rebranded Verizon Media January 2019*Established new processes to optimize 3rd party vendor onboarding, escalations, data contract agreements, and Quality Assurance steps. Over 300 3rd party vendors have been approved to date via this updated framework.• Developed standardized technical QA troubleshooting documentation, enabling the Creative Operations team to effectively leverage debugging proxy tools and O&O website test pages for faster issue resolution. • Collaborated with Legal and Security teams to transition regional vendor agreement T&Cs into a single global workflow, significantly improving 3P vendor approval times and client onboarding efficiency.• Created new Jira automated reporting dashboards/status workflows to help track team certifications and issue escalations, presenting reporting metrics on monthly protected revenue and SLA times to stakeholders.• Enhanced a reference database of approved 3rd party vendors, tags formats, and ad platform data macros, empowering Ad Ops with greater autonomy and efficiency.

*Merged with Yahoo June 2017, rebranded Oath*Oversaw the team’s owned and operated site takeover approval program, managed attribution vendor partnerships, and supported cross-functional collaboration between 3P creative vendors and the mobile SDK Product org.• Team lead for 3P vendor integrations on Verizon/AOL’s reserved ad platform, successfully delivering millions in annual ad revenue for client takeovers on O&O sites like The Huffington Post and TechCrunch.• Developed client facing support material for third party conversion tracking vendor dashboard.• Integral source for IAS/DV vendor viewability measurement integrations and ongoing maintenance/optimization of measured supply-side inventory. • Leveraged vendor feedback on the Verizon/AOL SDK to improve interactive video and calendar event functionality. • Maintained ad tag reference documentation for both US Trafficking and Operations Engineering teams.

*Acquired by Verizon/AOL October 2015*Provided full cycle integration and technical support for display, video, and tracking vendors looking to run on Millennial ad platforms. • Acted as main contact source for new third party advertisers/vendors looking to serve rich media, implement conversion tracking, or become a measurement partner on Millennial's DSP. • Maintained relationships with integrated ad vendors as they developed new tag versions and formats.• QA lead for various partner and native SDK apps, improving functionality and reporting bugs at scale.• Created user stories for engineering teams to implement fixes related to ad delivery and rendering functionality. • Optimized live ad campaign setups with delivery and reporting discrepancies to help improve performance.

*Acquired by Millennial Media November 2013*Managed team’s mobile site and app approval process while supporting QA requests for new iOS/Android SDK releases and Millennial Media Exchange publisher integrations. • Developed and maintained discrepancy testing process for 3rd party advertising vendors. • Managed the publisher/advertiser QA, certification, and issue escalation team intake process.• Analyzed mobile publisher performance and ad request data, identifying underperforming sites and apps. • Managed Salesforce account for publisher support and requests, maintaining key KPI resolution rates. • Reviewed and approved sites and apps to join Jumptap's mobile network, increasing publisher volume and access to Jumptap's proprietary RTB platform.

• Profiled Jumptap's mobile creative advertising database.• Measured creative quality in ads to develop predictive models.• Updated/organized Jumptap’s blog and sales portal database.

• Organized and maintained NASDAQ's client contract database. • Handled and processed vendor invoices.• Converted and uploaded press releases to client websites.

• Wrote Press Releases for Museum's summer events schedule. • Helped research local newspapers for distribution of summer education program information.• Developed fundraising contacts for various exhibits and events.• Distributed invitations and promotional material.

• Assisted in selling advertising to local media outlets. • Printed and distributed press releases and press kits. • Helped set up interviews with players/personnel and the media.