Ben Kraal Email & Phone Number

I use design approaches to ask better questions about complex organisational problems.I work with my team and our clients to plan user experience projects, beginning to end. From interviews and contextual inquiries to workshops with users and stakeholders, I’ve guided organisations through the process of bringing customers into design and strategy processes.User research means nothing if it’s not connected to business outcomes. I bring my extensive academic and practical experience to bear on selecting the right qualitative and quantitative approaches to data analysis. Working with stakeholders, I ensure that we’re solving the right problem, not just solving the problem the right way.Presenting the results of a user research and design project can be a challenge. In many organisations, design is a new way of working and it’s often treated skeptically. I’ve won over CEOs, subject-matter experts, industry veterans and in-house statisticians with high quality interview synthesis, transformative journey maps and rigorously designed prototypes.I used to be an academic. I’ve studied and taught computer science, sociology of technology and design. Specialities: user centred design, human centred design, ethnography, qualitative research, quantitative ux metrics, experience design, innovation strategy, digital transformation, jtbd, innovation and rapid experimentation.

Listed skills include Human Computer Interaction, Qualitative Research, User Centered Design, Research Design, and 20 others.

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  Director, User Experience Design

  Symplicit

  Dec 2017 - Present - Brisbane, Australia

  I lead our talented team of researchers, strategists and designers as we work with our clients to deliver customer-led innovation in a wide range of industries. We're deeply experienced in banking and insurance and the public sector. We've worked to improve on-line experiences and deliver physical products. And we've worked in the not-for-profit sector for organisations as diverse as national sporting bodies and disability services providers.