Ben Mcdermott Email & Phone Number

Beckenham, GB

London, GB

Control Risks is a specialist risk consultancy that helps to create secure, compliant and resilient organisations in an age of ever-changing risk.

London, GB

As the trusted expert partner for 300 years, Lloyds List Intelligence enables professionals connected to maritime trade to act on the truth with transparent data and analytics, validated analysis and actionable insight.

Houston, TX, US

Phoenix was acquired by Morae Global in April 2019 and my role extended to cover the global marketing initiatives for Morae Global. Who were without a marketing function and using an external agency.

• Phoenix Business Solutions is an information and data management specialist, providing strategic consultancy, software solutions and system integration for companies across the legal and professional services.
• Management, appraisals and career development plans for a team of two: Events Manager and Digital Marketing Manager
• Managing the marketing budget and approvals process
• Partnership marketing management
• Create compelling content for Phoenix, including PR, case studies, blogs, educational & corporate collateral
• Develop campaign messaging and ensuring its effectiveness is tracked and analysed, constantly driving for higher conversion and ROIAchievements

London, GB

• Marketing activities:
• Write, implement and add value to the marketing plan/function to drive awareness, messaging, sales leads and retention
• Develop and manage customer-led digital marketing campaigns from social, sponsorship, partnership and email campaigns
• Drive, track and analyse traffic to nexdata.com and supporting websites and provide regular internal reports
• Achieve regular, timely and positive media coverage through the use of strategic monthly press releases
• Prepare externally delivered product material (e.g. NEX Data management, sales and marketing presentations)Achievements

London, GB

Working for one of VocaLink's biggest clients - Bacs, until 1st January 2017 (see role infomation below)www.bacs.co.uk

London, E1W 1YN, GB

• Created and executed a strategic, multichannel, integrated campaign on cyber security upgrades (SHA-256 SSL & TLS1.1/1.2) for all UK businesses that submit payments or collect Direct Debits
• Failure would leave UK businesses unable to make payment submissions or collect Direct Debits
• Monthly, weekly stakeholder management/engagement with senior executives at all the major banks and the Bank of England
• Present monthly marketing updates to board level executives,16 member banks and a Cyber Committee
• Manipulated market intelligence to understand each audience segment and implemented a tailored CRM targeted strategy
• Forged relationships with payroll, SME, finance media for press releases and media champions

Sydney, NSW, AU

• Capita Asset Services, part of Capita PLC, a FTSE 100 company and the UK's leading provider of business process management and integrated professional support solutions.
• Wrote and executed strategic marketing plans for the US, Asia, Middle East and Divisional teams
• Developed the Divisional business proposition and messaging
• Created marketing collateral and digital assets
• Data management, with tracking and evaluation of email campaigns (recorded in Salesforce)
• Developed high level multi channel campaigns

• Working as Brand Manager for three businesses at 4C Group:DeHAVILLANDDefinitive political intelligence and political monitoring for public affairs professionals.Activities:
• Researched and rationalised customer data
• Conducted NPS research to understand customers' values and behaviours
• Conducted gap analysis to create new proposition and direction for the business
• Created new website with new branding and improved data capture for data analysis and CRM
• Record leads in December 2013 in pipeline

London, GB

• Manage subscriptions through all online and offline channels
• Drive traffic and engagement through online channels
• Map customer journey and buyer behaviour to increase subscriptions, loyalty and retention
• Events marketing across the globe
• Devise a yearly marketing plan with sales and expenditure forecasts
• Management and segmentation of data for tailored email campaigns.

London, GB

• Developed and implemented the annual marketing and communication strategy
• Formulated marketing and communication plans, executed and evaluated in line with corporate strategy.
• Developed product and brand positioning for different markets and key audiences
• Supported NPD (Institute for Retail and Retail Apprenticeship Training Agency)
• Managed the marketing budget
• Evaluated marketing activities

London, England, GB

• Strategic contributions to the corporate business planning process for 1, 3 and 5 year forecasts
• Develop and implement strategic marketing plans
• Manage a calendar of research initiatives
• Plan, manage and monitor budgets in excess of £500k in 2009 and £1.2m for 2010 and £1.4m in 2011
• Proactive and reactive marketing to over 70 leisure facilities with 14 separate co-created brands
• Implement PR strategy, sign off proactive and reactive PR

Bromley, Kent, GB

• Full control over the marketing functions for 9 leisure centres, 2 golf courses and a tennis centre
• Coordinated and developed two members of staff: a Brand Coordinator and Marketing Assistant
• Project manage and deliver marketing campaigns using the full mix from planning to completion
• Monitor and implement brand consistency across all communications media
• Manage relationships and develop negotiations with external stakeholders and suppliers

London, England, GB

• Coordinate national and local advertising and marketing collateral for 10 sub-brands (Hays and client)
• Prepare, design, produce and set up exhibitions for national events
• Database cleansing and de-duplication.
• Produce internal marketing initiatives
• Coordinate nationwide Refer-A-Friend scheme which generated significant ROI

London, England, GB

• Handling and negotiating with Universal McCann, JAA-Media, Carat, Vizeum, Walkermedia and Initiative Media agency portfolio and maintaining and managing 100+ Global brands per month
• Performance analysis, reporting, evaluating and reconciliation of campaigns
• Develop industry relationships
• Ongoing training, lunch seminars and workshops

Cim Professional Diploma In Marketing, Marketing

Certificate, Digital Marketing

Cim, Professional Diploma In Marketing

Ba, Corporate Communication