Ben Mcdermott Email & Phone Number

Beckenham, Gb

London, Gb

Control Risks is a specialist risk consultancy that helps to create secure, compliant and resilient organisations in an age of ever-changing risk.

London, Gb

As the trusted expert partner for 300 years, Lloyds List Intelligence enables professionals connected to maritime trade to act on the truth with transparent data and analytics, validated analysis and actionable insight.

Houston, Tx, Us

Phoenix was acquired by Morae Global in April 2019 and my role extended to cover the global marketing initiatives for Morae Global. Who were without a marketing function and using an external agency.

Phoenix Business Solutions is an information and data management specialist, providing strategic consultancy, software solutions and system integration for companies across the legal and professional services markets.Overall responsibility for the planning, management and execution of marketing across all of Phoenix’s territories of APAC, EMEA and the US, including planning, budget management and overseeing the execution of the full remit of programmes across the marketing mix.• Management, appraisals and career development plans for a team of two: Events Manager and Digital Marketing Manager• Managing the marketing budget and approvals process• Partnership marketing management• Create compelling content for Phoenix, including PR, case studies, blogs, educational & corporate collateral• Develop campaign messaging and ensuring its effectiveness is tracked and analysed, constantly driving for higher conversion and ROIAchievements• Created and managed Cloud migration campaign achieving 100+ SQL leads with pipeline opportunities over £1m in 2 months using an integrated marketing approach of email, PPC, social, events, PR, etc• Successful acquisition communications strategy both internal and external stakeholders• Managed legacy suppliers and brought in new efficient partners • Evolved brand identity from product focused to enterprise solutions and packages. Then kicked off project to migrate the Phoenix brand to Morae Global

London, Gb

Marketing activities:• Write, implement and add value to the marketing plan/function to drive awareness, messaging, sales leads and retention• Develop and manage customer-led digital marketing campaigns from social, sponsorship, partnership and email campaigns• Drive, track and analyse traffic to nexdata.com and supporting websites and provide regular internal reports• Achieve regular, timely and positive media coverage through the use of strategic monthly press releases• Prepare externally delivered product material (e.g. NEX Data management, sales and marketing presentations)Achievements• Maintained business continuity and managed the brand during the company transition from ICAP to NEX Data• Increased open rates, click through rates by 60% on email communications and Increased website traffic by 20%• Created and implemented a content calendar for email, social media posts, and advertising campaigns• Negotiated new favourable rates and added value for sponsorship and advertising opportunities• Produced an internal interactive video promoting NEX Data across the NEX Group for cross referral leads

London, Gb

Working for one of VocaLink's biggest clients - Bacs, until 1st January 2017 (see role infomation below)www.bacs.co.uk

London, E1W 1Yn, Gb

• Created and executed a strategic, multichannel, integrated campaign on cyber security upgrades (SHA-256 SSL & TLS1.1/1.2) for all UK businesses that submit payments or collect Direct Debits• Failure would leave UK businesses unable to make payment submissions or collect Direct Debits• Monthly, weekly stakeholder management/engagement with senior executives at all the major banks and the Bank of England• Present monthly marketing updates to board level executives,16 member banks and a Cyber Committee• Manipulated market intelligence to understand each audience segment and implemented a tailored CRM targeted strategy• Forged relationships with payroll, SME, finance media for press releases and media champions• Managed digital campaigns with social, Adwords, Google network, retargetting, advertising, email etc.• Managed a digital, design and creative, print, email, and PR agencies to assist with delivering the campaign• Briefed service desks, mailing house, all stakeholders, all major banks, for industry-wide collaboration• Conducted webinars with stakeholder organisations (Software suppliers and payment bureaux)• Presented technical information at industry events and SME events like Great British Business ShowAchievements• Achieved 99.99% penetration of communication to the target audience• Created industry-recognised campaign brand imagery utilised by stakeholders and wider payments community• Press coverage across mainstream media (The Mirror and Daily Mail) and secured cover story in February issue of Pay & Benefits publication• Resounding success on the migration deadline with limited residual activities• Achieved a 60% unique email open rate, 12 million+ advertising reach, 150k website page views

Sydney, Nsw, Au

Capita Asset Services, part of Capita PLC, a FTSE 100 company and the UK's leading provider of business process management and integrated professional support solutions.• Wrote and executed strategic marketing plans for the US, Asia, Middle East and Divisional teams• Developed the Divisional business proposition and messaging • Created marketing collateral and digital assets• Data management, with tracking and evaluation of email campaigns (recorded in Salesforce)• Developed high level multi channel campaigns• Built and maintained professional working relationships with all internal stakeholders• Promoted the marketing function and its service proposition• Planned, implemented, resource allocated and budgeted to ensure successful creative product launches and marketing campaigns• Event managed with pre-and post marketing campaigns for international conferences and seminars • Managed the proactive and reactive PR function • Managed the corporate hospitality calendar of events• Wrote quarterly internal communications newsletter to all business development teams• Acted as maternity cover for Treasury Solutions Marketing Manager • Marketing lead for ‘Corporate & Private Client solutions’ and ‘Fund solutions’http://www.capitaassetservices.com

Working as Brand Manager for three businesses at 4C Group:DeHAVILLANDDefinitive political intelligence and political monitoring for public affairs professionals.Activities:• Researched and rationalised customer data • Conducted NPS research to understand customers' values and behaviours• Conducted gap analysis to create new proposition and direction for the business• Created new website with new branding and improved data capture for data analysis and CRM• Record leads in December 2013 in pipeline• Internal sales communications - salesboards, quarterly target campaigns, newsletters• Email campaigns with data recorded in Salesforce• Content marketing led strategy on email, social media and website• Managed a LinkedIn sales campaign strategyBRAD INSIGHT (SOLD to MBI Ltd)Intelligence for the media, advertising and marketing industryActivities:• Researched customer behaviour and values to improve website and customer journey.• Email campaigns to advertisers, media owners and media buyers to increase subscription sales• Promotional campaigns at industry events, direct mail, email, website• Social media marketing and monitoring• Content marketing techniques• Promotions led activity to upsell subscriptions and reduce customer attrition INFRASTRUCTURE JOURNAL (SOLD to Euromoney - now IJGlobal)News, features, financial data, project and transaction details and analysis for the infrastructure community. Activities:• Marketed the IJ Awards2014 for sponsorships and attendees – email, website and direct mail. • Hosted webinars attended globally by over 800 people • Rationalised, cleansed and researched customer and prospect data to create near perfect records for eCRM• Kept business continuity and trade during company buy out to Euromoney• Rewrote automated marketing email alerts for subscriptions• Managed social media accounts• Created new email identity and made emails responsive

London, Gb

• Manage subscriptions through all online and offline channels• Drive traffic and engagement through online channels• Map customer journey and buyer behaviour to increase subscriptions, loyalty and retention• Events marketing across the globe • Devise a yearly marketing plan with sales and expenditure forecasts• Management and segmentation of data for tailored email campaigns.• Created multiple messaging for an automated 14 month email communications period.• Created and implemented a CRM marketing calendar with free trials, boost usage, retention and campaigns• Created single proposition echoed throughout all products and services• Created new "Deals Database" website (responsive design) and enhanced data capture - working in an Agile environment• Created tailored and generic collateral for events, sales presentations, and direct mail. Products include: The Airfinance Journal, The Airfinance Deals Database, The Airfinance Network, The Airfinance Events and The Airline Analyst

London, Gb

• Developed and implemented the annual marketing and communication strategy• Formulated marketing and communication plans, executed and evaluated in line with corporate strategy. • Developed product and brand positioning for different markets and key audiences• Supported NPD (Institute for Retail and Retail Apprenticeship Training Agency)• Managed the marketing budget• Evaluated marketing activities• Stakeholder managed - and delivered key presentations to cement funding and buy-in• Management of a small marketing team

London, England, Gb

• Strategic contributions to the corporate business planning process for 1, 3 and 5 year forecasts • Develop and implement strategic marketing plans• Manage a calendar of research initiatives• Plan, manage and monitor budgets in excess of £500k in 2009 and £1.2m for 2010 and £1.4m in 2011• Proactive and reactive marketing to over 70 leisure facilities with 14 separate co-created brands• Implement PR strategy, sign off proactive and reactive PR• Deliver concise promotions, literature, research, special projects and public relations calendar• Managed website build and development to achieve AA (double A) accessibility (W3C)• Rationalise, design, develop, control and update 50 micro websites and over 3,500 pages• Develop SEO, PPC, e-marketing, digital plan with social media engagement strategy• Plan and execute a company-wide Rewards (Loyalty) scheme as Phase I for CRM strategy• Define requirements for evolving the CRM infrastructure and campaign reporting• Commission designers, photographers, web developers, media buyers, POS and signage• Successfully mobilised 5 contracts and launched a £31m sports complex opened by Boris Johnson• Implement a legacy of marketing initiatives and coordinate four Divisional Marketing Managers • Marketing lead with local and national partners such as ASA, Zoggs, BADMINTON England, Swimathon, Change4Life, Capital 95.8 FM, Heritage Lottery Fund, and multiple local authorities • Part of the strategic team to bring innovation to the businessAchievements• 3 years increasing turnover from £25m, £29m, £35m and £42m in 2012• 3 years of continued profit totalling over £3.5m• Increased company email database by over 500% through digital and offline promotions• Increased web traffic to 9,000 visits per day monitored through Google analytics • Multiple Facebook campaigns with 1,000+ collective “Likes” and “Check in’s” • Obtained £80,000 free outdoor advertising as part of an integrated marketing campaign

Bromley, Kent, Gb

• Full control over the marketing functions for 9 leisure centres, 2 golf courses and a tennis centre• Coordinated and developed two members of staff: a Brand Coordinator and Marketing Assistant• Project manage and deliver marketing campaigns using the full mix from planning to completion• Monitor and implement brand consistency across all communications media • Manage relationships and develop negotiations with external stakeholders and suppliers

London, England, Gb

• Coordinate national and local advertising and marketing collateral for 10 sub-brands (Hays and client)• Prepare, design, produce and set up exhibitions for national events• Database cleansing and de-duplication. • Produce internal marketing initiatives • Coordinate nationwide Refer-A-Friend scheme which generated significant ROI

London, England, Gb

• Handling and negotiating with Universal McCann, JAA-Media, Carat, Vizeum, Walkermedia and Initiative Media agency portfolio and maintaining and managing 100+ Global brands per month • Performance analysis, reporting, evaluating and reconciliation of campaigns• Develop industry relationships • Ongoing training, lunch seminars and workshops

Cim Professional Diploma In Marketing, Marketing

Certificate, Digital Marketing

Cim, Professional Diploma In Marketing

Ba, Corporate Communication