Benjamin Moyer Email & Phone Number

Silver Spring, Md

Responsible for the APHL brand experience and the day-to-day workflow in the Marketing Department. Makes strategic and creative contributions, improves systems and processes, and serves as the primary marketing/branding consultant for internal APHL programs and departments.Brand Management and Design: Reviews all graphic design and branding to ensure brand consistency across marketing channels (internal or contract work). Provides creative direction, templates, guidelines and presentations to staff. Manages APHL stationery, business cards, office branding for both domestic and international offices.Strategy and Planning: administers the APHL Strategic Marketing Plan and collaborates with the Director, Membership & Marketing, to recommend APHL-wide marketing policies and solutions.Systems and Processes: Maintains SOPs and guidance documents. Implements upgrades and changes to systems. Ensures compliance with email and data privacy regulations.Marketing Logistics: Oversees collateral/print production, exhibits program and advertising. Manages promotional giveaways. Tracks and analyzes metrics to inform marketing decisions and report results.

Silver Spring, Md

Silver Spring, Md

Arlington, Va

Managed a large variety of creative projects for executive member programs in a fast-paced, team-oriented environment. Designed marketing merchandisers and brochures, print and electronic research presentations, product and service pitch materials, printed studies, and Web graphics. Collaborated daily with multiple internal program clients, the print production team and the editorial team. Created templates and other tools for the creative services department. Assisted in the CEB re-brand (2008), improving corporate identity and messaging on all materials.

Managed $1.5 million in advertising each year, placed with NACS across various mediums (print, Web, e-newsletter, annual NACS Show convention). Administered proposal generation, sales and client services, contract processing, ad placement, trafficking, and invoicing.